Down to Business: Marketing & Sales

The Biggest Mistakes Bloggers Make
By Penny C. Sansevieri

Are Most of Your Business Cards Still in The Box?
By BIG Mike McDaniel

Staggered Consumption: How To Get Customers To Keep Coming Back
By Psychotactics

How to Create the Ultimate Offer for Your Services
By Kevin Nations

An Action Step is Worth a Thousand Words
By C.J. Hayden

How To Make Your Client Remember Your Website Details...Forever!
By Sean D'Souza

Making Money by Selling Educational Audio Books
By Cody Moya

The Real 5 P's of Marketing
By C.J. Hayden, MCC

The Barf Factor
By Kelley Robertson

Sales Lead Generation: 8 Powerful B2B Sales Lead Generation Techniques To Help You Reach Your Sales Prospects
By M. H. "Mac" McIntosh

Article Marketing Return on Investment: How To Determine Your Article Marketing Success
By Dan Janal

The Most Important Marketing Idea
By Robert Middleton

Seven Fatal Flaws Guaranteed to Kill Your PR Campaign
By Jeff Crilley

How Do You Market Yourself When You're Not an Extrovert?
C.J. Hayden, MCC

Edward Bernays: The Father of Marketing Psychology, and Where He Went Wrong, Parts I & II
By John Forde

Market By Doing what You Love--NOT What You Hate
By C. J. Hayden, MCC

What Are You Selling with Your Elevator Speech?
BIG Mike McDaniel

Eight Tips to Run A Successful Sale
By Sharron Senter

Do Long or Short Headlines Work Better?
By Psychotactics Ltd

Sales Through Storytelling: Story Tell, Story Sell!
Craig Harrison

Why Pay for Advertising That Does Not Yield Sales? First Increase Your Conversions
By Sharon Housley

Don't Shoot the Messenger
By Joe Gracia

5 Tips for Creating a Marketing Breakthrough
By Adam Urbanski

As Seen on Jay Leno...
By Sam Horn

Be Well, Do Good Work, and Keep in Touch
By Michael Port

High-Income Selling Strategies: 5 New Rules To Govern Your Behavior And Actions In The Sales Cycle
By Bill Caskey

How to Avoid Being Ripped Off By Fake Marketing Gurus
By Adam Urbanski

Six Things Your Publicist Won’t Tell You
By Fern Reiss

High-Income Seller Behaviors: 5 Attitudes A Sales Executive Must Have To Close The Deal
By Bill Caskey

Sales Secrets for Entrepreneurs: Increase Profits in 12 Months Flat Through Consumer Education Programs!
By Chet Holmes

Thinking Seasonally: How to Sell Your Book Creatively Every Month of the Year
By Fern Reiss

The Power of One
By Kelley Robertson

High Probability Selling and Telephone Prospecting: Turn Cold Calling into Warm Sales Leads
By Jacques Werth

Leave Only Effective Voicemail Messages
By BIG Mike McDaniel

How to Make a Potential Client Pay Attention to You -- Absolutely, Positively Guaranteed!
By Chris Marlow

Me, on Cable TV? aw, Shucks!
BIG Mike McDaniel

Modern-Day Postcard Marketing
By Bob Leduc

How to Sell To Fact-Based and Big-Picture Buyers Simultaneously
By Sean D'Souza

Crossing the Social Networking Chasm
By David Teten and Scott Allen

Cross-Marketing: The Most Effective Marketing You Can Do
By Carol White

Five Marketing Lessons from the 'King of Make-up' – Max Factor
By Adam Urbanski

The Virtual Handshake: Opening Doors and Closing Deals Online
By David Teten and Scott Allen

How to Spot a Marketing Scam
By John Kremer

To Make More Sales, Try Making More Friends
By C.J. Hayden, MCC

7 Small Business Marketing Tips
Bob Leduc

Have You Created an Impossible Business?
By C.J. Hayden, MCC

Sometimes Google AdWords is the Least Effective Way to Reach your Target Customer
By Perry Marshall

Honey v. Vinegar: Do Your Error Messages Build Your Customer/Prospect Relationships?
By theGrok.com

How Improving One Metric Can Increase Your Profit 350 Percent
By Tina Valiedi

Five Myths of Internet Marketing for Independent Professionals
By C.J. Hayden, MCC

A Short History of the Yellow Pages
By BIG Mike McDaniel

Turning Your Services into a Product
By C.J. Hayden, MCC

10 Ways to Design Yellow Page Ads
By BIG Mike McDaniel

The Tortoise or the Hare?
By Jay Conrad Levinson Author, "Guerrilla Marketing" series of books, and Amy Levinson

Obtain Profits By Increasing Sales Conversions
By Tina Valiedi

Live Your Fantasies AND Get Publicity: Why Charity Auctions are a Marketer's Golden Opportunity
By Paul Hartunian

7 Ways to Think About Lead Generation For Your Website
By Riki Trafford

JVs - Can They Only Work When Reciprocal?
By Fred Gleeck

How To Turn Your Stiffest Competitor Into Your Best Joint Venture Partner
By Jim Edwards

15-Minute Marketing
By Cathy Stucker

The Web Marketing Checklist: 31 Ways to Promote Your Website
By Dr. Ralph F. Wilson

Edification to Increase Your Sales
By Bob Burg

How to Sell High Priced Products Online and Offline
By Yanik Silver

Are You Asking the Right Question?
From GrokDotCom

Don't Try To Persuade People To Buy—Do You Make It Too Difficult For Yourself?
By Klaus Dahl

How to Turn More Referrals Into Paying Clients
By Adam Urbanski

Why The 'Yes and Yes' Factor Fails (And How To Fix It)
By Sean D'Souza

100% of Nothing
By Cathy Stucker

Over 150 Marketing Tactics and Growing
By Kevin Wirth

Five Habits of Highly Effective Networkers: How to Turn Chicken Dinners into New Clients and an Endless Stream of Referrals
By Adam Urbanski

Writing a Book's Marketing Plan for Maximum Profit
By Roger C. Parker

Trust
By Ken McCarthy

Marketing In A Virtual World
By Steven Van Yoder

4 Dynamic Marketing Tactics
By Bob Leduc

The Power of Persistence
By Kelley Robertson

To Invent Great Products--Turn Ideas Upside Down: The Practical Creativity Checklist
By Dan Kennedy

How to Get Celebrity Testimonials for Your Self-Published Books
By John Kremer

The Power of Partnering
By Kelley Robertson

Fortune Magazine and Viral PR
By Fern Reiss

How to Make Fulfillment Mailings Make Money - Seven Practical Tips
By Ivan Levison

15 Irrefutable Marketing Proficiencies
By Adam Urbanski

Why Every Good Direct Marketer Should Love the Internet
By Yanik Silver

7 Tips for Successful Postcard Marketing
By Bob Leduc

How to use Internet "news websites" to find journalists who are most likely to give you publicity
By George McKenzie

The End Of Marketing
By Brent Filson

Too Much Talk, Too Little Action
By Mandie Crawford/Susan Valeri

How Get the Best Value from Radio Advertising
BIG Mike McDaniel

Assumptions—The Hidden Sales Killer
By Kelley Robertson

Uncover Your Hidden Markets
By Bob Leduc

Voice Mail That Sells
By Kelley Robertson

5 High-Impact Marketing Tips
By Bob Leduc

From Prospect to Client in Thirty Seconds
By C.J. Hayden, MCC

3 Simple Selling Tactics
By Bob Leduc

7 Ways to Stop "Selling" & Start Building Relationships
By Ari Galper

Don't "Drop and Hop", or A Shotgun is Not a Strategy
By Joe Gracia

How Five Minutes Tracking my PPC Results Saved Me $750 A MONTH!
Richard Grady

How to Track Online Marketing ROI Using Cost-per-Action
By Rick Crosby

Tooting Your Own Horn
By C. J. Hayden, MCC

4 Easy Ways to Boost Your Sales
By Bob Leduc

The Six Simple Principles of Viral Marketing
By Dr. Ralph F. Wilson

You CAN Be a Great Salesperson!
Terri Seymour

What's Your Marketing Attitude?
By C.J. Hayden, MCC

Top 11 Ways to Turnaround a Cash-Strapped Business or Practice
By Adam Urbanski

Sponsorship: A Key to Powerful Marketing
By Susan A. Friedmann

4 Marketing Myths Threaten Your Sales
By Bob Leduc

What Does your Business Address Say?
By BIG Mike McDaniel

Now You See “Her”—The Visible Approach to Marketing to Women
By Lisa Johnson and Andrea Learned

High Response Marketing With Low-Cost Postcards
By Bob Leduc

Market Your Way to Professional Success
By Joanne Victoria

How to Expand Your Market From One Small Niche to a Whole Big World
By Gordon Burgett

Focus on Value, Not a Discount
By Kelley Robertson

The Fastest, Easiest Way to Test New Ideas
By Perry Marshall

Updated Top Ten Tips For Promoting Books and Authors
By Ned Barnett

The Ten Tenets Of The Surplus & Salvage Industry!
By Robert C. Potter

Tips For Using Books as Premiums
By Jim Donovan

Tapping the Generation C Market
By Jennifer Tribe

Stop Sabotaging Your Sales
By Bob Leduc

Pitching Tips...and I Don't Mean Baseball
By Lois Carter Fay

10 Tips to Use Giveaways Effectively at Trade Shows
By Susan Friedmann

Online Marketing: Online Auctions
By Aaron Turpen

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
Susan Friedmann, CSP

The Irresistible Outbreak of Trust: A Viral Marketing eBrief
By Michael Sarnefors

Money Talks: How to Use Public Speaking to Attract Clients
By Steven Van Yoder

How to Eliminate Price Objections
By Kelley Robertson

Invite Questions to Boost Your Sales
By Bob Leduc

Joint Ventures: The Key to Results
By Aaron Colman

7 Steps To Test Prices and Convert More Sales
By Charles Kangethe

Modern Marketing With Postcards
By Bob Leduc

Pitching Story Ideas: An Editor's View From the Trenches
By Francis Dimenno

Introduction to Frugal Marketing
By Shel Horowitz

22 Free or Almost-Free Ways to Market Your Product, Service, or Ideas
By Shel Horowitz

Market to the Right People With the Right Offer, Using Low-Cost, High-Return, Client-Centered Methods, and Watch Your Sales Soar
By Shel Horowitz

Roman Marketing or, How to Build Your Own Empire in 5 Easy Steps
By Joe Vitale

Disabled Customers: Are You Overlooking this Powerful Market?
By Chris Marlow

Education-Based Marketing: How to Make Business Come to You
By David Frey

Sales Expert Faults Telemarketers for New Do-Not-Call Law
By Lee Godden

The Four Seasons of Publicity - Building an All-Year Publicity Machine
By Bill Stoller

Walt Disney Knew How To Get The Word Out
By Stephen Schochet

Are You Using All 7 of These Highly Effective Marketing Tactics?
By Bob Leduc

Call Readers By Title to Get in Their World
By Lisa Sparks

Be Careful What You Learn From Donald Trump's New Show
By Keith Price

Planning a Sales Garden
By Alan Vengel and Greg Wright

Add Personality to Your Sales Copy
By John Carlton

Article Banks Are Internet Marketing Gold
By Maria Marsala

10 Ways to Promote Your Teleclass
By Marcia Yudkin

Test Your Marketing Strategies & Systems Or Fail...
By Duncan Carver

Prevent Procrastination With Positive Pressure
By Michel Fortin

Cause-Related Marketing
By Steven Yan Yoder

Market Creatively with Bumper Stickers
By Sharron Senter

Breaking the Voice Mail Barrier
By C.J. Hayden, MCC

Blow Apart the Billable Hours Ceiling by Selling and Reselling Your Intellectual Property
By C.J. Hayden, MCC

Selling the Dr. Seuss Way
By Kelley Robertson

Marketing The Real You
By C. J. Hayden, MCC

Understanding the Corporate Buyer
By C.J. Hayden, MCC

Consumers Can Fight Back With FTC Do Not Call Registry
By James H. Dimmitt

The Alternative to Cold Calling, Chapter 1
By Tim Templeton

Got Brand? Be Like Mike and Get One!
Kristie Tamsevicius

What really is “customer-focused selling?”
By Kevin Davis

Get The Biggest Bang From Your Marketing Budget By Creating An Annual Marketing Calendar
By Preston Campbell

Your Internal Processes May Be Money-Losers—Turn Them Into Money-Makers
Joe and Maria Gracia

8 Ways to Help Make Your Company's Marketing Messages More Consistent
By Suzan St Maur

My Eight-Step Formula for Writing Long Sales Copy
By Michael Fortin

Charity Marketing: Growing Your Business Through Charitable Giving
By David Frey

How Bob Hope Learned About The Power Of Advertising -- A Lesson He Never Forgot

How to Market Your Business with Stories
By Eric Gelb

State Problems Before Solutions
By Robert Middleton

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
By Karon Thackston

A PR Pro Reinvents the Business--And Himself
By Peter Shankman

How Free Giveaways Can Boost Your Small Business Revenues
By David Frey

What Makes a Qualified Prospect, Qualified?
By Ron S. LaVine, MBA

Are You Speaking to Your Prospects in a Foreign language?
By Joe Vitale

Copywriting 101: 10 Tips to Killer Copy
By Shel Horowitz

How to Extend Credit WITHOUT Being Burned by June Campbell

What Color is Your Marketing Parachute? by June Campbell

Take a Poll for Publicity! by Joan Stewart, The Publicity Hound

Copywriting and the Seven Deadly Sins: How to Stimulate People's Demons In Order To Sell by Christian Godefroy

Powerful, Unwritten Secrets of Selling an Info Product On-line by Charles Lewis

A PR Coup: How I "Did" A Last-Minute Inaugural Ball
By Tanya F. Hilleary

Is Your Customer Service an Asset or a Coffin?
By Ivan Burnell

The Rule of Repetition: How It's Crippling Your Marketing Efforts if You're Not Using It
By Marty Foley

How to Get Great Testimonials, Even If You're Just Starting Out
By Dr. Sheldon Nix

Copywriting: Answering Objections Ahead of Time
By Chris Ayers

19 Ways to Attract More Customers Through Cross-Promotion
By Kare Anderson

How To Turn A Box Of Donuts Into $1,000!: A Secret to Getting FREE Media Advertising
By Carol Waddel

Generate More Income By Identifying Your Target Market
By Sue Barrett

Everything I Know About Selling I Learned From Bob Hope
By Bob Mills

When Untargeted Advertising Is Better Than Highly Targeted
By Peter Kent

The Most Powerful Word in the Language
By Major Tom

Power Mapping: How to Identify and Contact The Key Individuals who will Help You Achieve Your Goal
By Eathan Mertz

Credibility: The Secret That Will Skyrocket Your Response Rates By At Least 57%
By Jason Peery

Defining and Reaching Your Target Market: Finding Your Key Benefit
By Rick Smith, the Guerrilla Computer Consultant

How Effective Will Direct Mail Be For You?
By Shel Horowitz, Author of Marketing Without Megabucks

How to Create Posters and Fliers That Cost Almost Nothing, Stop Your Prospects In Their Tracks and Draw Them to Your Message
By Shel Horowitz

How to Write and Place Radio Spots for Maximum Marketing Return at Lowest Cost
By Shel Horowitz

Set Your Business Apart By Building a Distinctive Niche
By Leslie Speidel

Additional Marketing Articles, Tipsheets, and Book Excerpts By Shel Horowitz On This Site

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