By Riki Trafford

A certain market is greatly enjoying your service and products and is waiting for an opportunity to let you know. Do you have a system set up to let these target visitors express their loyalty?

Lead generators like search engines and advertising campaigns are set up to directly pass on visitor information that can make a difference to your bottom line. Ideally, lead generation campaigns outside your website sit in sites similar to your own and pass on your location when a user requesting information. This increases the odds that these visitors will have a direct interest in your site content. Why waste your time advertising with banners and pop-ups in places that have little to nothing to do with your product or service? You don't want to waste your time or their time with campaigns that may bring in lots of visitors but result in next to nothing to your revenue.

Lead generation is meant to draw in interested visitors to your site and motivate the visitor to perform a desired action. Below are more lead generating ways to accomplish this goal:

- Map out originality.
Uniqueness makes you stand out. Why would a visitor come to your site rather than a similar site? Find leads with needs that match what you offer. Also, toss dated material that has lost its relevance with these visitors and other leads.

- Think strategic.
Traffic must encompass more than leisurely sightseers. What does it matter if you bring in 20,000 visitors each day where only 1% (200) really give a care or if you draw in 2000 visitors each day where 20% (400) are motivated to purchase? The difference is in the quality of visitors. When a visitor feels motivated and special instead of just a number, this customer is more likely to return next time.

- Think creative.
Is your material fresh or stale? Direct mail campaigns suggest tossing out the old - or giving it away! - and inserting new, compelling material. You'll generate new, fresh leads by giving away old material to markets that may be curious to learn more about you.

- Map out e-newsletter, e-book, etc.
Readers are highly attracted to content that makes a difference to them. This attraction lures them closer in your direction with a desire to know more. The more relevant your material to them, the more likely they will come back time and again.

- Map out generosity.
Full price for a new service or product is sometimes a big turn-off at the very beginning. Until your lead list is built, give away discounts on subscriptions or a limited-time free service. Also, sweepstakes and contests will build leads. Find out gift limitations based on state laws before doing so.

- Map out plans to repeat your requests.
Loyal customers are OK with requests from you for leads. Considering how leads keep your campaign expenses down, loyal customers will offer leads if they get something in return like discounts or low prices.

Most central to your plan is mapping out a plan to reward loyalty. As you build a reputation for offering pertinent information that matters to your visitors, your lead generation efforts will gain momentum. Why work so hard on thousands of campaigns to draw in visitors when you don't treat each lead with the respect they deserve? If you don't reward their loyalty, all your hard work will turn sour and they'll hurry off elsewhere in search of the recognition they desire.

Copyright 2005 Riki Trafford. All rights reserved. Riki Trafford is the webmaster of Direct MO Marketing Inc which offers low cost keyword-targetted web-site visitors. 1dmom.com has a free newsletter- DMOM Traffic News. Signup at https://www.1dmom.com/

Social networking icons by komodomedia.com.