JVs - Can They Only Work When Reciprocal?

I just got an email from a well known online marketer. We've been trying to find a way to work together. He sent me a copy of one of his programs and I quickly found out that all of his material is strictly PC based.

Being a Mac guy, I was unable to even look at the product. After going back and forth with our discussion he just emailed me to say that he didn't think we could work together.

I suggested that MY material would be great for his list. He said he was only interested in doing a deal where we both mailed to each of our lists and promoted each other's products.

This response is curious to me.

I suggested that my material would be "perfect" for his list - and it would be. I'm anxious to see what his response is, but I suspect he may not want to do the deal with me because of my not being able (not willing) to promote his product.

Many of my customers are NOT Mac people like me. That's fine, but I couldn't even preview the product.

Let's assume, for sake of this example, that his product is NOT appropriate for my list. Does this mean that he shouldn't promote my product to his list?

Absolutely not.

There are many products that I recommend (see my site http://www.FredSentMe.com) where those same people that I'm promoting don't promote my products and materials.

No big deal. They may not feel my material and information is appropriate for their list.

There is no reason why Joint Ventures MUST be reciprocal.

In some cases it may not make sense. The only question you need to ask yourself is whether a product or service is appropriate/useful/necessary to the people on your list. Don't demand that everything be reciprocal. Instead, ask yourself if you are serving your customers.

This is the only question you need to ask.

This article originally appeared in Fred Gleeck's newsletter, Fred Gleeck Insights, and is used with permission. Fred is a speaker and author who is an expert at changing a simple one-time sale into a long-lasting and profitble relationship. Several of his e-books are available for free at www.FredGleeck.com/ebooks

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