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How to Flip Marketing on its Head: Five "Marketing Heresies" to Build a Business

Author/Copywriter Shel Horowitz Named One of "The World's Top Marketers"

Prominent Media From CNNMoney to Woman's Day Rely on Horowitz's Frugal Fun and Frugal Marketing Expertise

German Business Owner Uses Shel's Marketing Methods to Make A Million Dollars with ZERO Advertising Expenditure

Grassroots Marketing a Finalist for Book of The Year Award

Korean Edition of Marketing Without Megabucks Goes Into 2nd Printing

Horowitz: Effective Marketing is Like a 4-Legged Table

Author's Firm Takes Over Low-Cost Marketing Book From Simon & Schuster

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As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.