Interview Questions for Shel Horowitz
Interview Questions For Shel Horowitz, Author of Grassroots Marketing: Getting Noticed In A Noisy World, Marketing Without Megabucks:How To Sell Anything On A Shoestring, and The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook (Note: feel free to use your own questions instead/in addition) Questions About Low-Cost, High-Impact Marketing 1. How can people market more effectively? What techniques can they use? 2. What are some of your favorite marketing strategies? 3. Tell us about some of your low-cost marketing successes. 4. Is it true that you can reach 80 million people for free on the Internet? 5. You actually suggest that business owners can get PAID do do their own marketing. How could that be? 6. You talk in your book about marketing by becoming an expert. How can someone do this? 7. You also talk about client-centered marketing. What do you mean by that? 8. When you started Accurate Writing & More, how much did you originally spend on marketing? 9. How do you market the business now? 10. How did you learn so much about marketing by running a résumé and career service firm? 11. Why do people need to do marketing? 12. What's wrong with the traditional approach? 13. How do new technologies affect marketing? 14. Why do you say that many businesses waste money on ineffective marketing? What would be a better approach? 15. Do businesses need to spend money on advertising? 16. What led you to write Grassroots Marketing: Getting Noticed in a Noisy World 17. What else have you written? 18. How can people order your books? Questions About Frugal Fun 1. You see 10 to 20 concerts and plays for free in a typical year? How do you do that? 2. What are some ways to eat a great restaurant meal for $5 to $15? 3. How can travelers almost eliminate the cost of lodging and, at the same time, learn more about the places they visit? 4. How did you get your $3000 Persian rug without spending a cent? 5. What's the best airfare bargain you've ever gotten? 6. What's your opinion of how credit cards should be used? 7. Where can you go on a first date without spending money? 8. How much do you have to spend to have a really nice wedding? 9. How do you deal with "buy me, buy me" pressure from kids? 10. How does penny-pinching hedonism fit in with the serious side of the frugality movement? 11. You created International Frugal Fun Day. Why, how, and when is this holiday celebrated? 12. How hard is it to start a holiday? 13. A lot of people have an image of frugality as shivering in the dark in front of a table made of old fruit crates. Is this accurate? 14. Your book is not available in stores. How can people get a copy?
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