Horowitz: Effective Marketing is Like a 4-Legged Table



For Release: On Receipt
Contact: Shel Horowitz

Great Marketing is Like a Four-Legged Table,
Says Author/Copywriter Horowitz

     NORTHAMPTON, MA: Shel Horowitz likes to compare successful marketing strategies to strong furniture: both are best when they stand on four legs.
     For marketing and promotion, says Horowitz, the four legs are free media exposure, paid advertising, self-made marketing, and advanced techniques. Horowitz also uses a four-step pyramid analogy to describe the essential ingredients of any successful paid or self-made marketing materials. Although a table can stand on only three legs, each building block of the pyramid is crucial. Thus, in order to have the maximum effectiveness, the marketing piece must be client-focused, carefully targeted, benefit-driven, and problem-solving.
     Horowitz’s 1993 book, Marketing Without Megabucks: How to Sell Anything on a Shoestring, was published by Simon & Schuster. His 2000 book, Grassroots Marketing: Getting Noticed in a Noisy World, published by Chelsea Green Publishing, of White River Junction, VT, was a finalist for ForeWord Magazine's Book of the Year Award in 2001. Both books include hundreds of strategies and specific techniques for successful marketing, including extensive coverage of Internet marketing (Grassroots only), strategies to slash the cost while boosting the response of direct mail and traditional advertising, and much more.
     Horowitz is available for interviews of any length. He is experienced in both long and short formats, and comfortable with spontaneous questions.
###

AWM Books
16 Barstow Lane, Hadley, MA 01035, USA
(413) 586-2388 (voice) (617) 249-0153 (Fax)
Contact: http://www.frugalmarketing.com/contact.shtml
Web: http://www.frugalmarketing.com
ISBN Prefix: 0-9614666; SAN #692-4786
A Division of Accurate Writing & More





SecurityMetrics for PCI Compliance, QSA, IDS, Penetration Testing, Forensics, and Vulnerability Assessment

Share/Bookmark


Many of the 1000+ articles on Frugal Fun and Frugal Marketing have been gathered into magazines. If you'd like to read more great content on these topics, please click on the name of the magazine you'd like to visit.

Ethics Articles - Down to Business Magazine - Frugal & Fashionable Living Magazine
Global Travel Review - Global Arts Review - Peace & Politics Magazine
Frugal Marketing Tips - Frugal Fun Tips - Principled Profit
Why The Business Ethics Pledge Campaign
Clean and Green Marketing

Our Privacy Policy



Tell a Friend or Colleague about FrugalMarketing.com!

Click here to order Shel's books on cost-effective and ethical marketing

This site is brought to you by Shel Horowitz,
Director of Accurate Writing & More--bringing you marketing,
writing, and career assistance since 1981.
(413) 586-2388

For information on reprinting articles from this site, click here.

You're also invited to visit our sister sites:
http://www.principledprofit.com
(ethical, cooperative, and profitable business success) http://www.frugalfun.com
(How to have more fun and spend a lot less money)
http://www.accuratewriting.com
(marketing, writing, and career services)

Social networking icons by komodomedia.com.

Disclosures of Material Connections:

Site copyright © 2000-2011 by Shel Horowitz