Information for Marketers

Grassroots Marketing: Getting Noticed in a Noisy World
Shel Horowitz's newest and most comprehensive marketing book!

Marketing Without Megabucks: How to Sell Anything on a Shoestring
Shel Horowitz's older book - offered at a great discount.

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Frugal Marketing Tipsheet Archives

Down to Business Magazine
DTB offers hundreds of articles on Sustainable Business, Business on the Internet, Email, WWW, Other Internet Strategies, Technologies and Trends, Publishing, Speaking in Person and On the Media, Marketing and Sales, Customer Service, General Business/Management/Leadership, Interpersonal Relationships and Family Business.

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Many of the 1000+ articles on Frugal Fun and Frugal Marketing have been gathered into magazines. If you'd like to read more great content on these topics, please click on the name of the magazine you'd like to visit.

Ethics Articles - Down to Business Magazine - Frugal & Fashionable Living Magazine
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Frugal Fun Tips
Money-saving tips to help you enjoy more travel, arts & entertainment, dining, and more--and spend less to do it!

Frugal Marketing Tips
Be more effective and spend less on marketing. Covers media publicity, copywriting, Internet marketing, speaking, advertising, direct mail, in-person selling, and much more.

Positive Power of Principled Profit
Profiles of businesses that are succeeding through high ethics and extraordinary commitment to their customers. Reviews of books on business ethics and customer service.

Book Marketing Tip of the Month

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An occasional update (probably two or three times a year) on Shel's campaign to change the world and make future Enron scandals impossible. You must be a pledge-signer in order to receive this newsletter.

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