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Grassroots Marketing: Getting Noticed in a Noisy World
Shel Horowitz's most comprehensive marketing book!

Guerrilla Marketing Goes Green
The definitive book on marketing green products and services/reaching the green market. On the bestseller list at least 32 different months.

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Down to Business Magazine
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Interview with Shel on Idea Design Studio: marketing with authenticity and creativity. Includes a list of some of his favorite marketing tactics.

"One of the surest ways to catch the eyes of today's eco-minded consumers is to go green in your marketing strategy, says frugal marketing expert Shel Horowitz." Industry Expert Shel Horowitz Reviews Frugal Marketing and Talks Zapporoo

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Frugal Marketing Tips - Frugal Fun Tips - Principled Profit
Why The Business Ethics Pledge Campaign
Clean and Green Marketing

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