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Cost-Saving, Response-Boosting PR and Direct Mail Secrets Teleseminar with Shel Horowitz and Sharron Senter |
Two masters of effective low-cost marketing share tips you won't find elsewhere. Just $29.95
Now available as a downloadable audio file! To order the audio, please click here.
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"I enjoyed the call and learned a lot. You both brought up a lot of points I
would never have even thought of like using a regular first class stamp
instead of bulk mail, or even how to put it on the envelope! But everything
made sense when I thought of it from the perspective of what I classify as
"junk" mail when it comes to my mailbox. The press release information was
very interesting and I can see why you've gotten such great response from
your press releases! Again, so many things I would never have thought of.
Great list of resources, too!" — Michelle Satanek, owner, Elemental Muse |
Examples of what you'll learn:
Public Relations:
-Why "traditional" press releases don't work anymore--and how you can
avoid those traps
-How to pitch the story behind the story
-Three ways the Internet changes PR
-How to go directly to people who will give you coverage
-Resources to get journalists calling you
-Differences among media: type (print, radio, TV, Internet)
-Differences among media: tone
-Ethics and PR
-How to get PR for doing the right thing
Direct Mail:
- What kind of postage will boost response, and what kind will lower your return
- A little-used design trick that will get a lot more of your mail opened
- How to write postcards that bring results
- How and where to buy a mailing list, and what you can expect to pay
In short, this one-hour minicourse will give you concrete techniques that will lower the cost and boost the effectiveness of your marketing. Plus, you'll get a handout listing all the resources as clickable links--so you can concentrate on the concepts. There will be time for some questions, too.
To order the audio, please click here; select the box for the teleseminar.
Shel Horowitz has been lowering his clients' cost and boosting their marketing effectiveness for over 25 years. The author of Grassroots Marketing: Getting Noticed in a Noisy World, Principled Profit: Marketing That Puts People First, and four other books, he operates http://www.frugalmarketing.com--which offers hundreds of useful articles, including nearly eight years of his no-cost newsletter, Monthly Frugal Marketing Tips.
Sharron Senter edits the small business portal, http://www.sharronsenter.com. She's the author of Small Biz Survival, a special report series outlining marketing strategies that help small businesses increase income while spending very little. Sharron's core expertise is generating low-cost leads and repositioning sales messages to appeal to micro-niche markets,. thus increasing revenue and mindshare. She also operates http://www.powerarticles.com, a resource for submitting expert articles online.
To order the audio, please click here; select the box for the teleseminar.
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