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AWM Books
16 Barstow Lane
Hadley, MA 01035 USA

To order by phone: call toll-free from the U.S. and Canada at 877-FRUGALFUN, or from elsewhere at 1-413-586-2388. We are happy to accept your call 8 a.m. to 10 p.m. U.S. Eastern Time. Please have a credit card and shipping information handy. If you get our voicemail, you may either leave full ordering info with phone number (twice) or simply leave your number and a good time to call back.

To place your order online and pay with your Visa, Mastercard, Discover or American Express, or through your PayPal account use our online order form below. ALL PRICES ARE IN US DOLLARS.


Click on a book cover to go directly to that item, or scroll down to see all of the products we offer.
 


If you are ordering both print and electronic products please click here.

About Our E-Books:
If you order an e-book, you will recieve an immediate download link. You'll also receive an email with a code good for one download of the file. If you have any difficulty with your download please contact us and we'll be happy to issue a new code. All e-books are in PDF file format. You can read them with the free Adobe Acrobat Reader installed on your computer.

There is no shipping or handling charge for downloadable electronic products. If you are in Massachusetts, we will charge 5% tax automatically upon checkout.

If you are responding to any discount promotion, scroll down to the appropriate product description below, click to add it to your cart, and then put in your coupon code before you check out.

Need the perfect domain name for your next Internet venture? Shel's affordable service guarantees to find you a domain that will work well for you.


Principled Profit

Why are ethical, cooperative business practices the secret to powerful profits? This award-winning book shows you how to achieve greatness through the "magic triangle" of honesty, integrity, and quality—because it shows you how to highlight those principles in every facet of your marketing.

Jack Canfield, co-creator of the Chicken Soup series, says, "Shel Horowitz shows in Principled Profit: Marketing That Puts People First that not only do people want to change the paradigm toward cooperation and people-centered behavior, but that they can profit handsomely by doing so. I'm delighted to recommend this book."

6x9 trade paper, 160 pages, fully indexed, $17.50

Also available in Spanish—see immediately below.

Save on our value packages! Buy both books at once, or both books plus a half-hour consultation and other goodies. Please scroll down to the Value Pack and Basic and Advanced Jumpstart Kits and see for yourself.

Print Edition: $17.50

eBook Edition: $16.50


Principled Profit, Spanish Edition
Mercadotecnia basada en las personas

El libro expone muchos ejemplos de compañías reconocidas y que lograron excelentes resultados al ver a sus clientes, proveedores, empleados, e incluso a sus competidores, como socios de negocios...y proporciona numerosas ideas prácticas sobre mercadotecnia para que todo el mundo gane. Cree valor para los demás en todo lo que haga.

Note: Spanish edition orders must ship to a US address.

Spanish Print Edition of Principled Profit: $17.50


Grassroots Marketing

Need to boost your business on a budget? Grassroots Marketing: Getting Noticed in a Noisy World is your one-stop roadmap. Everything you need to access a huge range of low-cost, high-ROI marketing strategies and tactics that slash your marketing costs, boost your results, and take your organization (business, nonprofit, or grassroots community group) to the next level. Foreword Magazine Book of the Year Finalist.

Jay Conrad Levinson, author of Guerrilla Marketing, says Grassroots is essential for "covering all the bases and providing budget-minded marketers with the wisdom that they need… Best of all, he does it with warmth, clarity and lots of real life examples. His book should be mandatory reading… It's fun to read and it will be even more fun to deposit the profits his book can earn for any reader."

7-1/2x9-3/4 trade paper, 306 pages, fully indexed, $22.95

Save on our value packages! Buy both books at once, or both books plus a half-hour consultation and other goodies. Please scroll down to the Value Pack and Basic and Advanced Jumpstart Kits and see for yourself.

Print Edition: $22.95

eBook Edition: $18.50


Grassroots Marketing for Authors and Publishers


Direct purchase of Grassroots Marketing for Authors and Publishers. Direct orders include the e-book, How to Write and Publish a Marketable Book, as well as numerous bonuses from some of the most respected names in independent publishing. Please click here to view the complete list.

A thorough and readable guide to book marketing for authors who publish traditionally, who self-publish, or who use a subsidy publisher (sometimes incorrectly called a "self-publishing company")--as well as for small to medium-sized publishers of other authors. Covers not only bookstore marketing but many other areas that may be more profitable. Please click here for preview.

Click here to view bonuses available with Grassroots Marketing for Authors

6x9 trade paper, 292 pages, fully indexed, $24.95

* Supplement and Bonuses for Grassroots Marketing for Authors and Publishers
If you purchased Grassroots Marketing for Authors and Publishers from this website, the supplement and bonuses are already included in the price. But if you bought your copy of Grassroots Marketing for Authors and Publishers someplace else, you missed out on the five-chapter supplement, How To Write And Publish A Marketable Book, as well as a number of extra bonuses from some of the top exerts in independent publishing. But we'll be glad to send you all of that great stuff-for just $9.95. Please click here to learn more.

Paperback: $24.95

E-Book: $19.95

Supplement and Bonuses: $9.95*


Grassroots Marketing for Authors and Publishers and Grassroots Marketing Value Pack


See Descriptions of each book above.

Paperbacks: $46.00

E-Books: $35.50


Grassroots Marketing for Authors and Publishers plus Grassroots Marketing plus Principled Profit


See Descriptions of each book above.

Paperbacks: $59.95

E-Books: $52.95


Grassroots Marketing for Authors and Publishers plus Principled Profit


See Descriptions of each book above.

Paperbacks: $41.95

E-Books: $34.95


Escaping into the Night by D. Dina Friedman

Halina Rudowski is on the run. When the Polish ghetto where she lives is liquidated, she narrowly escapes, but her mother is not as lucky. Along with her friend, Batya, Halina makes her way to a secret encampment in the woods where Jews survive by living underground. As the group struggles for food, handles infighting, and attempts to protect themselves from the advancing German army, Halina must face the reality of life without her mother.

Based on historical events, this gripping tale sheds light on a little-known aspect of the holocaust, the underground forest encampments that saved several thousand Jews from the Nazis.

"A vivid, masterful portrayal ... an important contribution to the Holocaust narrative."—Livia Bitton Jackson, author of I Have Lived a Thousand Years

"An absorbing and moving page-turner."—Uri Shulevitz, Caldecott winning author/illustrator

Buy both of Dina's books at once and save on our value package! Please scroll down to the Value Pack below and see for yourself.

Print Edition: $15.75


Playing Dad's Song by D. Dina Friedman

Touching middle grade novel about a boy who lost his father in 9/11 and finds his way back through music.

"A moving, heartfelt story." -- Kirkus Reviews

Buy both of Dina's books at once and save on our value package! Please scroll down to the Value Pack below and see for yourself.

Print Edition: $15.95


Playing Dad's Song and Escaping Into The Night by D. Dina Friedman

Two book value package. Please see above for descriptions of the two books.

Print Editions: $29.95


Grassroots Marketing and Principled Profit Value Pack

Please see above for descriptions of the two books.

Print Editions: $39.95

eBook Editions: $32.95


Basic Frugal/Ethical Marketing Jumpstart Toolkit

Jumpstart your marketing and get a nice discount, too. One copy each of Grassroots Marketing and Principled Profit, a half-hour consult with Shel (if you're in the US, Shel will even make the phone call), and a special report, "How to Get FOUND by Google and Other Search Engines: Lazy Cheapskate Strategies that DON'T Go Stale!" Total value $143.45 if you could get it. (Normally, Shel has a full hour minimum charge for consultation, at $175 per hour —so the only way to get half an hour, other than through the jumpstart kit, is to add it to another half-hour.) You pay only $107.95 (save $45.50).

Authors and Publishers: Add Grassroots Marketing for Authors and Publishers for just $20 more (retail price: $24.95). You get all the bonuses, too.

Basic Kit: $107.95

Basic Kit + Grassroots Marketing for Authors and Publishers: $127.95


Advanced Frugal/Ethical Marketing Jumpstart Toolkit

Even better: For just a few dollars more, get all of the above, plus the downloadable audio, "Cost-Saving, Response-Boosting PR and Direct Mail Secrets," plus another special report, "Best Hidden Resources to Promote Your Book." Total value: $183.40. You pay only $138.40 (save $45 pay less than the cost of a one-hour consult by itself).

Authors and Publishers: Add Grassroots Marketing for Authors and Publishers for just $20 more (retail price: $24.95). You get all the bonuses, too.

Advanced Kit: $138.40

Advanced Kit + Grassroots Marketing for Authors and Publishers: $158.40


Penny Pinching Hedonist eBook

Save hundreds to thousands of dollars every year on the things that make life worth living! Slash your costs for travel, entertainment, dining, recreation, even romance! Completely sold out as a $17 paperback, it's now available as an e-book for just half the original price. If you want more fun and your life AND more dollars in your wallet, you need this book NOW.

Deborah Taylor-Hough, author, Frozen Assets, says, "Jam-packed with inexpensive (and often free!) suggestions for fun in every area of life: food, hobbies, entertainment, travel, children, gifts, and more."

e-book, 280 pages, fully indexed, $8.50

eBook Edition: $8.50


I Love My Life! A Mom's Guide to Working from Home

Kristie Tamsevicius' I Love My Life is designed as a primary resource for work-at-home moms, but is useful to any home-based business owner. She shows how to manage business financials, build an effective business web site, market effectively online, grow your business, and earn in your sleep--and much more. She describes it as "a motivational, start up and high power business strategy book all-in-one."

WITHIN THE USA ONLY We've obtained a limited quantity, in slightly-less-than-perfect shape. While supplies last, you can get this $14.95 book for just $7.00 plus shipping. Or, order any of Shel Horowitz's paperback books and add I Love My Life for just $3.00. You must enter this coupon code in the cart and order either Principled Profit, Grassroots Marketing, or a package that contains both in order to receive your discount. The code is: LoveLife3

Print Edition: $7.00


20 Ways to Market Your Books

Dan Janal Interviews Shel Horowitz, author of Grassroots Marketing: Getting Noticed in a Noisy World and five other books. Includes from-the-trenches specific advice on: endorsements, bestseller campaigns, laser-focused targeting of press releases, even launching a worldwide movement around your book. (one-hour audio transcript)

PDF File: $12.95


Cost-Saving, Response-Boosting PR and Direct Mail Secrets Teleseminar

A one-hour teleseminar whose participants happily thanked us afterwards: Shel Horowitz and another highly skilled marketing expert, Sharron Senter (author of the Small Business Survival series), share priceless tips on two of the most crucial areas of low-cost marketing: getting free publicity in the media and doing successful direct mail. Secrets and tips from a combined 45+ years achieving great results in marketing at the lowest cost. Downloadable Audio File

Your Cost: $29.95


How to Get FOUND by Google and Other Search Engines

Lazy Cheapskate Strategies that DON'T Go Stale! Special Report in PDF format.

PDF File: $10.00


Best Hidden Resources to Promote Your Book

The actual handout Shel uses for his book promotion seminars, complete with valuable contacts to help you get publicity. For instance, Shel includes actual press releases he's written for publisher clients to get "ink" for their books (they will certainly get your "idea juices" flowing!). He also tells you exactly how to sign up for the service he's used to get written up in the New York Times, Wall Street Journal, Reader's Digest, Entrepreneur, Inc, Woman's Day, Los Angeles Times, and a whole bunch of other places.

PDF File: $10.00


Marketing Consulting, Copywriting, and Other Hourly Services


Your card will be put through when the project is completed, or in agreed installments.







© Shel Horowitz / AWM Books