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Be more effective and spend less on marketing. Covers media publicity, copywriting, Internet marketing, speaking, advertising, direct mail, in-person selling, and much more.

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Profiles of businesses that are succeeding through high ethics and extraordinary commitment to their customers. Reviews of books on business ethics and customer service.

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An occasional update (probably two or three times a year) on Shel's campaign to change the world and make future Enron scandals impossible. You must be a pledge-signer in order to receive this newsletter.

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