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Are You Still Struggling to Get Your Book Done?
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Publishing consultant Shel Horowitz can help you!
There are four paths to publishing a book, and different paths are right for different books. Each of these has advantages, disadvantages, and booby-traps. Shel will help you navigate these tricky waters and emerge with a book you can be proud of!
Shel Horowitz can help you …
Get your ideas out of your brain and into a manuscript
Organize and polish that manuscript until it’s as good as it can be
Guide you through the entire publishing process—no matter which of the four models is right for your book
Develop a custom marketing strategy for your book and write the sales letters, press releases, sell sheets, and web page copy to carry that strategy out
Click here for testimonials and a case study of what Shel was able to do for one new author
Take as much or as little advantage as you want of Shel’s expertise—from a quick one-hour consult on up to complete project management that turns your unedited manuscript into a beautiful finished book.
As a book publishing consultant and packager, Shel can help you choose the right publishing path(s) for your particular book, guide you at every step of the way, and ensure that both the content and production of your book are elegant and marketable.
Click here to contact Shel to get started, or for more information.
Shel will either personally handle or steer you to top-quality, affordable providers for every service necessary to professionally complete and market your book. Shel can do as much or as little of the following as makes sense for you and your book:
For Any Publishing Model
Edit your manuscript for clarity and content
Locate a skilled copyeditor and/or proofreader
Help you determine whether to seek a traditional publisher, start your own publishing company, work with a subsidy publisher, or publish exclusively in electronic format
Identify and contact possible endorsers and book reviewers
Write a detailed marketing plan, individualized to your book and your own strengths and preferences as a book promoter
Secure strong Internet domains and develop a Web presence to effectively market your book
If Publishing Traditionally
Write you a professional, competitive book proposal, including a detailed analysis of the market, (bookstore and special sales potential, competing titles, spin-offs and sequels, the strength of your own "platform," potential for subsidiary rights, etc.)
In some cases, recommend appropriate agents and publishing houses to query
Represent your book at Book Expo America, the largest book-industry trade event in the United States
Review your contract and suggest improvements
If Self-Publishing
Choose a suitable company name and domain name(s)
Help you obtain your ISBN block, Books in Print and Library of Congress Registrations, etc.
Negotiate on your behalf with book clubs, foreign publishers, magazines and others who might purchase subsidiary rights
Identify and contact potential distributors and wholesalers
Locate skilled, experienced, and affordable professionals to handle your book's cover design and interior design, coordinate printing, prepare an index, and/or prepare a publisher's Cataloging In Publication data block
Prepare and evaluate printing bids for advance galleys and final copies using either digital and/or offset technology, as appropriate
If Subsidy-Publishing
Recommend appropriate subsidy publishers who won't rip you off
Locate skilled, experienced, and affordable professionals to handle your book's cover design and interior design, coordinate printing, prepare an index, and/or prepare a publisher's Cataloging In Publication data block (in most cases, greatly improving upon the quality of work you would get form the subsidy presses)
Work with the company's Marketing Department to make sure you're taking full advantage of appropriate and effective promotional opportunities
Click here to contact Shel to get started, or for more information.
Shel Horowitz is the author of three books published with traditional publishers (including Marketing Without Megabucks: How to Sell Anything on a Shoestring, published by Simon & Schuster) and four that he published himself. His third self-published book, Apex Award winner Principled Profit: Marketing that Puts People First, was profitable the day the presses rolled thanks to a corporate sale, and has been resold to publishers in Mexico and India. His most recent book, Grassroots Marketing for Authors and Publishers was co-published by his own imprint and the subsidy publisher Infinity, after an Infinity senior executive begged Shel to let him publish it at no cost.
A marketing/publishing consultant and copywriter who walks authors and independent publishers through the publishing and marketing process, Shel makes sure his authors make intelligent, cost-effective choices in publishing and marketing their books. He is also the founder of the international Business Ethics Pledge campaign, http://www.business-ethics-pledge.org, with the goal of making business corruption as unthinkable as slavery.
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