Book Marketing/Publicity/Copywriting Services from Shel Horowitz of Accurate Writing & More

Targeted, cost-effective marketing services for authors and publishers, from the award-winning author of Grassroots Marketing, Principled Profit, and Marketing Without Megabucks.

Recommended by Fern Reiss (The Publishing Game), Dan Poynter (The Self-Publishing Manual), Dan Janal (PR Leads), and many others

Yes, I write news releases and other promotional materials for many types of clients. Lately, authors and independent publishers have accounted for the bulk of my work.

I've worked for over 300 independent publishers since September 1996, and several have been back for seconds, thirds...Some have been working regularly with me for years.

If you are interested in marketing something other than a book or author, please click here.

If you are interested in our publishing consulting services, please click here.

For the other services we offer authors, please click here.

My fee is $175 per hour for most services, and $190 per hour on direct mail letters or advertising copy, with a one-hour minimum on most projects. The typical publishing release takes 1-1/2 to 2-1/4 hours the first time I work on a book, somewhat less on subsequent releases.

Manuscript editing is a bargain, at $95 per hour, since it doesn't require working on screen.

Please send the following:

For Marketing Copywriting and Consulting

  • A copy of the book (and previous book, if you've already done a related title)
  • Any press/promotional materials you've created
  • Testimonials and Endorsements
  • Clippings of any press you've received (including those from previous books)
  • Information on the purpose and audience for the release (flier, brochure, Web page, etc.)
  • Either a credit card number with expiration date and CVC code or a deposit check (for a press release, single web page, or flier, $145 in US funds; if it's a larger project, I'll suggest an appropriate deposit amount).

    Editing:

  • A double-spaced, single-sided printout in a legible font, at least 11-point (I strongly suggest that you have me edit a three-page sample, at no charge, before we decide to work together)
  • Self-addressed stamped envelope to return the sample
  • If we do work together, the complete manuscript, formatted as above, a return envelope or box with sufficient postage, an electronic copy of the manuscript in Microsoft Word format, and either a credit card number with expiration date and CVC code or a deposit check for an agreed-upon amount

    Shel Horowitz
    Accurate Writing & More
    16 Barstow Lane
    Hadley, MA 01035
    800-683-WORD/413-586-2388

    Contact Shel to Get Started.

    Copywriting, Critique, Editing

  • Press Releases and PSAs
  • Brochures
  • Press Kits
  • Fliers/Sell Sheets
  • Catalog and Advertising Copy
  • Sample Reviews
  • Backgrounders
  • GuestFinder/RTIR Pages
  • Articles/Newsletters
  • Direct-Mail Sales Letters
  • Business Plan Narratives
  • Marketing Plans-from one title or campaign to a whole brand or imprint
  • E-mail Signatures
  • Jacket and Cover Copy
  • Web Page/Website Content and Marketing Strategies

    Publishing Consulting/Strategic Planning

  • Choose the Right Strategy/Strategies for Your Book: traditional publishing, subsidy (often mistakenly called "POD"), true self-publishing, e-publishing, working with a packager
  • Create knock-'em-dead book proposals, distributor submissions, review copy cover letters and promotional materials
  • Find skilled top-of-their-game vendors who are still affordable (editors, designers, indexers, printers, etc.)
  • Review your marketing strategies
  • Develop strategic alliances with other companies and organizations who will benefit from your success
  • Explore additional income streams through special sales, foreign and subsidiary rights, and marketing partnerships

    Manuscript Critique and Editing

  • Overall marketability analysis
  • Line editing

    Shel Horowitz, Director of Accurate Writing & More, has been helping clients achieve marketing success since 1974. In 1995, he founded his own publishing firm, AWM Books, when he bought back the inventory of his Simon & Schuster title, Marketing Without Megabucks. AWM Books later published Shel's books, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook and Principled Profit: Marketing That Puts People First. He is a member of PMA, founder of IPNE, and an active participant on several independent publishing online discussion lists. He specializes in low-cost but effective approaches and offers very affordable prices and quick turnaround.

    A few of his many satisfied publishing clients: Autodidactic Press, Wasilla, AK; BJB Publishing; Mill Creek, WA; Construction Trades Press, Clinton, NC; Consumer Reports, Yonkers, NY (subcontractor); CS Publishing, Nicosia, Cyprus; Cypress House, Ft. Bragg, CA; Dog-Eared Publications, Middleton, WI; Emerald Wave Publishing, Fayetteville, AR; Equilibrium Press, Los Angeles, CA; Financial Liteacy Press, Aurora, IL; 1stBooks Library (renamed Author House), Bloomington, IN; Golden Healing Publishing, Kensington, MD; Gropen Associates, Brooklyn, NY; Hope Springs Press, Manakin-Sabot, VA; Humble Press, Daly City, CA, ICS Press, Oakland, CA; Images from the Past, Bennington, VT; Imaginator Press, Baltimore, MD; Inmark Associates, Atco, NJ; Interfisk Publishing, London, UK; Kabbalah Books, Thornhill, Ontario, Canada; LifeWords, West Fork, AR; Lovegifts Publishing, Denver, CO; Marketing Sherpa, Warren, RI; Master Communications, Cincinnati, OH; Maverick Spirit Press,Manville, RI; Michaelmas Press, Amesbury, MA; Nicolin Fields Publishing, North Hampton, NH; Nomad Press, Colorado; Peanut Butter & Jelly Press, Newtown, MA; Perspectives Press, Indianapolis, IN; Pineapplesoft, Namur, Belgium; Poor Clare Sisters, Spokane, WA; PR Leads, Excelsior, MN; SiteSell/SiteBuildIt!, Hudson Heights, Quebec, Canada; University of Massachusetts Family Business Center, Amherst, MA

    Please click here for client testimonials.

    Contact Shel to Get Started.


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    Director of Accurate Writing & More--bringing you marketing,
    writing, and career assistance since 1981.
    (800) 683-WORD or (413) 586-2388

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