Shel's Other Books and Sites

Visit Shel's other sites, read over 900 FREE articles, and learn about his other books

This handy reference page will let you visit Shel's other sites and learn about his other books.

You are currently visiting Frugal Marketing.
Down to Business Magazine: hundreds of innovative, inexpensive marketing ideas. Preview Shel's powerful book, Grassroots Marketing: Getting Noticed in a Noisy World.

Guerrilla Marketing Goes Green
With examples of not only what to do right but also how not to do wrong ranging from solopreneurs to Fortune 100 companies (IBM, Apple, Ford, GM, and others), this remarkable book will help you increase and leverage your Green and ethical commitment, reach new markets, and slash your marketing costs.

The Clean & Green Club
Through the Clean and Green Club, Shel provides ongoing support to explore and harness the Green, cooperative, ethical values-based principles you already have... incorporate them into both your business and your lifestyle... and use them to create wealth in your own business, your personal life, and the wider world. Your success is his goal.

Principled Profit
Yes, it is not only possible to a run a successful business that maintains your ethical, cooperative spirit--your integrity--it's actually easier than building a business on lying to your customers or backstabbing your competitors!

Frugal Fun
Hundreds of articles on living cheaply and well: travel for almost free, see top-name entertainment for free, cheap dating and weddings... Sign up for FREE Monthly Frugal Fun Tips archives all the way back to May, 1997. Magazines: Global Arts Review, Global Travel Review, Peace and Politics, Frugal and Fashionable Living. Preview Shel's book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook.

Accurate Writing & More
Marketing, Writing, and Career Services for businesses and individuals. Also informative articles on resumes and careers.

To visit the most important pages on our site (and our sister sites, frugalfun.com and accuratewriting.com), make a selection from the drop-down menu below.

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Many of the 1000+ articles on Frugal Fun and Frugal Marketing have been gathered into magazines. If you'd like to read more great content on these topics, please click on the name of the magazine you'd like to visit.

Ethics Articles - Down to Business Magazine - Frugal & Fashionable Living Magazine
Global Travel Review - Global Arts Review - Peace & Politics Magazine
Frugal Marketing Tips - Frugal Fun Tips - Principled Profit
Why The Business Ethics Pledge Campaign

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Frugal Fun Tips
Money-saving tips to help you enjoy more travel, arts & entertainment, dining, and more--and spend less to do it!

Frugal Marketing Tips
Be more effective and spend less on marketing. Covers media publicity, copywriting, Internet marketing, speaking, advertising, direct mail, in-person selling, and much more.

Positive Power of Principled Profit
Profiles of businesses that are succeeding through high ethics and extraordinary commitment to their customers. Reviews of books on business ethics and customer service.

Book Marketing Tip of the Month

Pledge-Signer Pow-wow
An occasional update (probably two or three times a year) on Shel's campaign to change the world and make future Enron scandals impossible. You must be a pledge-signer in order to receive this newsletter.

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This site is brought to you by Shel Horowitz,
Director of Accurate Writing & More--bringing you marketing,
writing, and career assistance since 1981.
(413) 586-2388

For information on reprinting articles from this site, please click here.

You're also invited to visit our sister sites:
http://www.principledprofit.com
(ethical, cooperative, and profitable business success) http://www.frugalfun.com
(How to have more fun and spend a lot less money)
http://www.accuratewriting.com
(marketing, writing, and career services)

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Some of the links on our site and items in our newsletters are sponsored ads or affiliate links. This financial support allows us to bring you the consistent high quality of information and constant flow of new content. Please thank our advertisers if you do business with them.
As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.