"The Story of the Hypnotic Writing Monkey"
Editor's Note: Joe has given me permission to post this letter as an example of an extremely effective sales letter--in fact, it may be the most compelling sales letter I've ever seen--perhaps because he shows you exactly what he's doing, and then does it. As he says at the end, "Go forth and profit"--see how you can improve your own copywriting by studying this truly hypnotic letter.
A monkey could use this material to write a riveting sales
letter, ad, or email message.
The only condition is the monkey needs to be able to read.
I'll prove it to you.
Right now I have no idea how to write this article for Larry Dotson on
"How to Easily Use This Material to Get Gloriously Rich."
So, in this case, I'm the monkey.
Now follow my path....
I grab this material and flip through it -- which is what I'm
doing right now -- and I spot a phrase...
"You don't realize it, but in the next few minutes you're going
I add to that phrase something my monkey mind gives me, "...how
to get people to do your bidding by using this amazing
collection of hypnotic materials."
I now have this: "You don't realize it, but in the next few
minutes you're going to learn how to get people to do your
bidding by using this amazing collection of hypnotic materials."
There, I just wrote a good line. Any monkey could do it, as long
as said monkey can type.
If you're like me, you'll probably want another example.
Stop! Did you notice that "If you're like me..." is one of
Larry's hypnotic lines? It is. It's in this book. My monkey mind
found it and used it.
And "Stop!" is from his book, too. I saw it and tossed it into
the above paragraph. Made you look, didn't it?
Here's a fact for you: Any man, woman, child or monkey can flip
through these pages and find words, phrases, and complete
sentences to help them lead and control the minds of their
Hey! Did you catch what I did? The phrase "Here's a fact for
you..." is also from Larry's collection. It's a way to assume
logic without having any. It works.
And did you notice that "Hey!" grabbed your mind?
It, too, is from this collection. It's a powerful yet simple
tool for practically yelling out your reader's name in a crowded
room. It GRABS attention.
Are you beginning to see how you can use this material?
Think about making use of this collection of hypnotic material
and you'll begin to feel real power.
And did you notice that "Think about making use of..." is yet
another golden nugget from Larry's book?
Yes, a monkey with typing and reading skills just might be able
to write a good letter with this amazing collection of tried and
true hypnotic words and phrases.
But more importantly, since YOU are smarter than any monkey, by
the time you finish reading this material you will be able to
take these words and phrases and weave them into hypnotic
letters and ads that get people to act on your commands and
Stop! Note "by the time you finish reading..." is ALSO from
Larry's priceless bag of tricks!
Can you see why I'm so excited!
As you study every word of this book you will become amazed at
how easy it will be for you to start writing your own hypnotic
(I can't resist. "As you study every word of this book you will
become..." is also swiped from Larry's collection. This is
becoming way too easy.)
But let me confess something:
(Yes. "Let me confess..." is a hypnotic phrase.)
When Larry wrote to me and said he compiled this material, I was
("I was angry..." is from this collection, too.)
I wanted to be the author of these gems. I even offered to help
add more gems to the package if Larry would let me be co-author.
He agreed, but I could barely think of anything to add! Larry
already did the work---and did it very well!
The further you read into this collection, the more you will
realize why professional copywriters always have "swipe files."
They use them for inspiration. In this case, Larry has done ALL
the leg work for you.
("The further you read into this..." is from his swipe file.)
Remember when you were in high school, and you cheated to get a
passing grade? Admit it. You did, at least once. Well, this
collection is your cheat-cheat.
("Remember when you were in high school..." is swiped from this
book, too. Do you see how easy it is to write with this
collection at hand? It's so easy I feel silly accepting money
for writing material like this for clients. But not THAT silly.)
Have you noticed yet that I began with no idea of how to write
this article and now, with the help of Larry's collection, have
written a very interesting and maybe even hypnotic piece?
("Have you noticed yet that..." is from this fantastic swipe
So here you are. You're holding dynamite. Do you light it and
throw it in a field to watch the dirt blow up, or do you light
it and throw it where you know lay hidden gold?
FACT: The choice is yours. Use this material wisely.
("FACT" is swiped, too.)
Go forth and profit.
Joe Vitale is recognized by many to be one of the greatest
living copywriters. His latest project, co-authored with Larry Dotson,
is the Hypnotic Writer's
Swipe File: a collection of over 1,550 copywriting gems that
took years to compile. This is their personal swipe file that
Joe and Larry use to create world-famous sales letters responsible for
generating millions and millions of dollars of revenue. Click
here to learn more.