Make Your Site an Award-Winner; Let Others Sing Your Praises

Develop a great website and let others do your promotion for you!

(Shel Horowitz's Frugal Marketing Tip, March, 2001)

When you win an award, you receive third-party validation. Someone else says you're a person of consequence, that what you have to offer is important. It's the same reason you go after testimonials and press coverage.

There are thousands of awards out there. Some are prestigious, and winning them can do a great deal for your credibility, site traffic, and sales. I'm not just talking about Pulitzers and Nobels, either. For instance, being named Cool Site of the Day can spark many visits to a website and result in log-term enhanced popularity. But some are nearly worthless; you have to be selective.

Enter a few dozen awards; if your content and presentation are at all good, you should win a few. I just used award-it.com to autosubmit to some 50 new awards in about 15 minutes. Make sure you go for those awards you're qualified to enter; if you're not sure, click on the text link.

And then, of course, you can legitimately bill yourself as an award-winning site, send out press releases, list prominent awards in your e-mail sig and in your off-line promotional materials. There are hundreds of ways to leverage your award-recipient status!

If you'd like to see how I've highlighted my own site's awards, please visit http://frugalfun.com/awards.html (this page will probably grow soon, after my recent bout of entries--the page currently shows the awards I won in my last time out, a few years ago).

Thank you reading this back issue of Shel Horowitz's Monthly Frugal Marketing Tips, published every month since May, 1997; please click here to view the complete archives, grouped by subject. Shel is an internationally known copywriter and marketing consultant, author of Grassroots Marketing Getting Noticed in a Noisy World, Principled Profit: Marketing That Puts People First and several other books, and creator of the Frugal Marketing web site. Please click here to contact Shel.


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