Give Out An Award in Your Niche

Offering awards from your website is a great way to build traffic and boost your own credibility.

(Shel Horowitz's Frugal Marketing Tip, June, 1998)

If you have a website on a specialized topic, consider giving awards to other sites, organizations, or publications. For instance, if you have a site for teachers, invite other teacher organizations to enter your award. The winners should get a logo with a clickable link back to your site—to the page on your site that you most want people to see.

This has a number of benefits to you:
* You'll draw traffic from those entering or investigating the award
* You'll build your own reputation and brand your site among its niche audience
* You'll convey your seal of approval on the sites that are genuinely useful and helpful
* You can use it as a tool to build media and public awareness; mention it in your sig file, in press releases, on radio interviews, etc.
* If you have a mechanism to accept advertising (say, for instance, a print publication that complements your website), you may be able to get the winners to advertise with you.

Thank you reading this back issue of Shel Horowitz's Monthly Frugal Marketing Tips, published every month since May, 1997; please click here to view the complete archives, grouped by subject. Shel is an internationally known copywriter and marketing consultant, author of Grassroots Marketing Getting Noticed in a Noisy World, Principled Profit: Marketing That Puts People First and several other books, and creator of the Frugal Marketing web site. Please click here to contact Shel.


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