Build Subscriber Retention and Customer Service with the Right Exit Message

When someone unsubscribes from your newsletter, tipsheet or e-zine, find out why--and collect the market research you need to tailor your offerings to your best customers.

(Shel Horowitz's Frugal Marketing Tip, February, 1999)

This month's tip is a "why didn't I think of that," courtesy of Sharon Tucci. By coincidence, Sharon also happens to be our sponsor this month. Her various enterprises produce a number of excellent newsletters. And she has had the good sense to run several of my articles in her All About Money and All About Business 'zines.

If you run an e-zine or e-newsletter, this tip is for you: Get priceless market research as well as better subscriber retention by using the right exit message when someone unsubscribes. Since the number of subscribers you have affects your ability to generate both ad revenues and product sales, this can have a powerful effect.

Sharon's full article can be found at http://www.frugalfun.com/dtb.html. Here's how I put her suggestions into practice for this monthly tipsheet:

MARKETING TIPSHEET EXIT MESSAGE (as of 1/28/99) You have been unsubscribed from Monthly Frugal Marketing Tips. If this was not intentional, you may resubscribe at http://www.frugalfun.com/marketerinfo.html. There may have been a temporary problem with your mail server, for instance.

If this is a brief unsubscribe for a period of time, please file this message so you'll be able to resubscribe when you're ready.

And if this unsubscribe is deliberate and permanent, we would appreciate it if you could take one minute to click here and tell us why it didn't work for you, and how we could make it better.

Thank you for helping us serve your needs, and good luck in your business.
Shel Horowitz
Webmaster
http://www.frugalfun.com (over 200 articles to save you money and improve your life)
END EXIT MESSAGE

As for those of you who aren't using an e-zine to market yourselves... all I can say is, "you're missing out on a way cool FREE marketing opportunity to your self-selected best prospects."

Thank you reading this back issue of Shel Horowitz's Monthly Frugal Marketing Tips, published every month since May, 1997; please click here to view the complete archives, grouped by subject. Shel is an internationally known copywriter and marketing consultant, author of Grassroots Marketing Getting Noticed in a Noisy World, Principled Profit: Marketing That Puts People First and several other books, and creator of the Frugal Marketing web site. Please click here to contact Shel.


To visit the most important pages on our site (and our sister sites, frugalfun.com and accuratewriting.com), make a selection from the drop-down menu below.