Welcome to FrugalMarketing.com!

News Flash: Shel Horowitz's newest book, Principled Profit: Marketing That Puts People First, shows how to run an ethical, people-centered business and still make a profit. It has been endorsed by 56 prominent authors and business people, including Jack Canfield of Chicken Soup. Please click here to learn more about this book.


Shel Horowitz

Frugal marketing is the art and science of getting the largest marketing results for the smallest expenditure. Copywriter, author, and frugal marketing consultant Shel Horowitz set up FrugalMarketing.com as a resource for:

  • Do-It-Yourself marketers who want to spend less and get better results
  • Entrepreneurs and nonprofit managers in search of affordable, effective strategic marketing planning and marketing copywriting
  • Reporters in search of stories on low-cost, high-ROI (return on investment) marketing
  • Meeting planners looking for a speaker

The links on the right will take you to specific areas of the site where you can explore these topics in-depth (please note that some of the content is actually stored on our older site, FrugalFun.com--so if the URL changes to www.frugalfun.com, don't be alarmed).

Thanks for visiting! Feel free to share your comments with us, using the form in the "Contact Us" page.


To visit the most important pages on our site (and our sister sites, frugalfun.com and accuratewriting.com), make a selection from the drop-down menu below.

  
  Click here to purchase Shel's marketing books with PayPal.

Many of the 1000+ articles on Frugal Fun and Frugal Marketing have been gathered into magazines. If you'd like to read more great content on these topics, please click on the name of the magazine you'd like to visit.

Ethics Articles - Down to Business Magazine - Frugal & Fashionable Living Magazine
Global Travel Review - Global Arts Review - Peace & Politics Magazine
Frugal Marketing Tips - Frugal Fun Tips - Principled Profit
Why The Business Ethics Pledge Campaign
Subscribe--FREE!

Frugal Fun Tips
Money-saving tips to help you enjoy more travel, arts & entertainment, dining, and more--and spend less to do it!

Frugal Marketing Tips
Be more effective and spend less on marketing. Covers media publicity, copywriting, Internet marketing, speaking, advertising, direct mail, in-person selling, and much more.

Positive Power of Principled Profit
Profiles of businesses that are succeeding through high ethics and extraordinary commitment to their customers. Reviews of books on business ethics and customer service.

Book Marketing Tip of the Month

Pledge-Signer Pow-wow
An occasional update (probably two or three times a year) on Shel's campaign to change the world and make future Enron scandals impossible. You must be a pledge-signer in order to receive this newsletter.

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Read Back Issues:
Frugal Fun Tips
Frugal Marketing Tips
Writing Advice
Positive Power of Principled Profit



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Click here to order Shel's books on cost-effective and ethical marketing

This site is brought to you by Shel Horowitz,
Director of Accurate Writing & More--bringing you marketing,
writing, and career assistance since 1981.
(800) 683-WORD or (413) 586-2388

For information on reprinting articles from this site, please click here.

You're also invited to visit our sister sites:
http://www.principledprofit.com
(ethical, cooperative, and profitable business success) http://www.frugalfun.com
(How to have more fun and spend a lot less money)
http://www.accuratewriting.com
(marketing, writing, and career services)