Quotes from TV, Radio, and Podcast Journalists

"Shel is always a perfect talk show guest: Insightful, funny, pithy, and punctual. On his most recent interview with me, he did a very perceptive analysis of communicators ranging from Donald Trump to Martin Luther King to Michelle Obama."
TJ Walker
Host/Producer, Speaking with TJ

"As a TV talk show guest, Shel Horowitz is as good as it gets. Shel is knowledgeable, flexible and willing to share the details that make the show a hit for the host and viewers. Shel's so good that I look for opportunities to have him on and enjoy every minute that I spend interviewing him. Shel is in the top ten of the hundreds of the guests I've had on my show, along with Jack Canfield."
Lauri Flaquer
Host/Producer, Focus Forward TV

"Thanks so much, Shel, for being a guest on the Be Legendary Show. You were so inspirational to help listeners to believe they have a power to make a difference in the biggest issues affecting the planet. It feels great knowing there are people like you who are proactively seeking solutions today to make a better world for tomorrow. I loved having you on the show!"
Kristie Notto
Host/Producer, Be Legendary Show

"What distinguished you among the annals of my best guests was not just your energy and enthusiasm - but your dedication to building the better world and alleviating its most critical problems in the context of profitability and business growth for all.  May your vision succeed!"
Mike Schwager
Host, The Enrichment Hour

"It is quite the honor to know a man so dedicated to the prosperity of our planet and the people who live on it. It's very reassuring to have people like Shel working so hard to create a clean, healthy, peaceful society. Not only does he motivate and inspire, he provides practical and real-life applications of his subject matter. He doesn't just talk about what he does, he shows you how you can do it too, and why you should. Shel gives hope to those of us who feel like we are fighting an uphill battle against environmental destruction, corporate greed, and social injustice. A genuine hero in my eyes. I'm proud to say I know him."
Steve Sapowsky
Host, Eco Warrior Radio

"Shel was my guest on Good and Green Radio, and WHAT A FANTASTIC SHOW & GREAT GUEST! You can listen to Shel on GGR to get a taste for how passionate, inspirational, & motivational he is when speaking about sustainable, ethical, profitable business. He inspired ME to go out and speak on this topic, too, & I've already had two independent bookstores order several copies of Guerrilla Marketing Goes Green to have available on the shelves for my local audiences."
Susan Davis
Host/Producer, Good and Green Radio

"I thought talking with Shel about green marketing and sustainability was going to be depressing and sad, but afterwards I felt uplifted and surprisingly optimistic. His positivity and encouragement told me that being green can be not only easy, but also fun!"
Alex Cequea
Host/producer, The A-List TV show

"Shel Horowitz was a guest on my Internet radio show, Get Noticed Now. His reputation precedes him, and I was excited to hear his thoughts on how to garner media attention, how alliances can boost industry awareness, and why publishing (or self-publishing) a book is key to credibility. We also talked about his latest book, Guerrilla Marketing Goes Green, and how he used his own strategies to capture the eyes of 5 million potential readers.
Shel is a great speaker: Confident, adept, and an excellent on-air personality. I hope to attend one of his live events some day."
Susan Rich
Host/Producer, Get Noticed Now Radio

"Shel Horowitz is one of my most dynamic, quick thinking guests, able to seamlessly corroborate and add to contributions of other guests with split second timing."
Marisa D'Vari
Producer/Host, "Building Brand, Buzz, & Business"
Channel 9 TV, Boston, MA

"Hi Shel, we loved having you on Factor77. Your tips were very well received, glad you could take part in helping people get their business to the next level."
Matt Wilson, Factor77 TV

Quotes from Print Journalists

"You are always such a wealth of knowledge."
Jennifer Leclaire, freelance journalist who has interviewed Shel for many stories.

"Thanks again for your help today, Shel. I thought you were a great interview. I think we'll definitely be able to use you again down the road."
Annette Pena, Editor, ACA Today (American Chiropractic Association's magazine), http://www.acatoday.org

"One of the most interesting interviews that I have done so far. Thank you very much, Shel."
Andrea Klee, www.express-your-voice.com

Your interview has just been published on MO.com. You have an amazing story and the interview is a great read. Thanks so much for your time on this and for the opportunity. Best Regards."
Your interview has just been published on MO.com. You have an amazing story and the interview is a great read. Thanks so much for your time on this and for the opportunity. Best Regards,"
Brian Null, MO.com

"Thanks for the pitch, Shel. Good stuff! You're always such a great resource. As usual, your thoughtful pitch has given me some good food for thought as I begin my reporting. So thanks for always tickling my brain."
Matt Alderton, widely published freelance journalist http://www.mattalderton.com/

Notes: Shel averages over 100 interviews a year; this is a partial list.
Starred entries ( * ) were 30 minutes or longer.

     Syndicated Shows
     Major and Medium Markets-U.S.
     Major Markets-International
Major Print Media
Major Trade Publications
Books that Quote or Cite Shel
Major Online-Only Media
Teleclasses and Featured Chats
Guest-Blog Posts
Interviews for Podcasts/Internet Radio/Membership Sites/Fee-Based Teleseminars
Open Teleseminars
Articles Published


Syndicated Shows:
Marketplace (American Public Media-nationally syndicated)
Business of Success Talk Radio (nationwide) *
Entrepreneur Radio,
http://www.wsradio.com target="_blank"
Ask Heloise Radio, http://www.heloise.com target="_blank" *
Gary Burbank (WLW, Cincinnati) *
The Barry Moltz Show, 560 AM The Answer, Chicago, IL (multiple appearances)
Adriane Berg's Money Show (Westwood One) *
Mitch Schlimer, Let's Talk Business (Talk America) *
Jim Blasingame, Small Business Advocate (Talk America, 4x) *
Rhona at Night (Vancouver, BC)
Moving On with Myrna Lamb (KLOC, Loveland, CO) *
Dave Scott, LibertyWorks Radio Network
Rick Barber (KOA, Denver) *
Mike Schiavo, National Business Talk Radio
Frank Foster, Wealth of a Different Kind, Talk Radio Network * (multiple appearances)
Jerry Hudson, America Live
Crosstalk with Dr. Barton Goldsmith (KCLU, Santa Barbara) (NPR affiliate)*

Major and Medium Markets-U.S.
KTEK; Houston (Kevin Price, Price of Business)
KYXY, San Diego (Sonny West & Pat Brown)
WELI, New Haven (Mike Cella)
KDJR/HKAD, St. Louis (Monica Adams)
KODS, Reno (Bill Schultz)
WHAS, Louisville (Bob Sokoler) *
WVKS, Toledo (Denny Schaffer and Tricia Courtney)
WBEV/WTTN, Milwaukee/Madison, WI (Jim Stowell)
KVEN, Ventura, CA (Barbara Scott)
WSKS, Syracuse (Linda Ray and Scott McKay)
WWHT, Syracuse (Mike Van Ness and Trish Paige)
KVHL Santa Barbara (Marna Davis)
WMXL, Lexington, KY (Rick O'Shea)
WBWN, Bloomington, IL (Mike Tyler)
WYUR, Detroit (Jim Davis)
KNRX, Oklahoma City (Alan Cross)
Jim Mackrell Show, Houston *
WLVJ, W. Palm Beach, FL (Steve Forsythe)
WKDF, Nashville (Jon Link)
WAXY, Miami (David Schwartz) *
KRCH, Rochester, MN (Don Gore and Big Mark Clark)
WHP, Harrisburg, PA (Steve and Melanie)
WAEV, Savannah, GA
WLVQ, Columbus, OH (Wags and Elliott)
KBOI, Boisie (Drew Harold) (multiple appearances)
KFGO, Fargo (Jack Michaels)
WWL, New Orleans
KFMB, San Diego
WJNX, West Palm Beach (Art Butler)
Love Life Radio, Honolulu *
WKBN, Youngstown, OH
KKFM, Colorado Springs/Denver (Mark Stevens)
WJR, Detroit (Ken Calvert)
WWAX, Duluth (Laura Wilde and Jim Young)
WOND, Atlantic City (Jeff Whitiker)
KFRU, Columbia, MO (Scott Baker and Simon Roe)
KSDO, San Diego (Money in the Morning) (multiple appearances)
WGAR, Cleveland (Ken Robinson)
KFLR, Phoenix (Bruce Thurman)
The Don and Carla Show (multiple appearances)
Desperately Seeking Cash, Mike Bunge Show, KXEL (Waterloo, IA)
Carter & Co., WNWS, Jackson, TN *
George McKenzie Show, KAHL, San Antonio * (multiple appearances)
Relationship Marketing Radio Show
Bill Newman Show, WHMP, Northampton MA (multiple appearances) Western Mass Business Show with Ira Bryck, * WHMP, Northampton, MA

Major Markets-International
BBC Radio News, UK
ICRT, Taipei, Taiwan (David Wang) *
Mark Green & The Creatures Of The Night (Talksport Network, UK-wide syndicate)
Voice of America, Europe-wide (Martin Secrest)
CIOC, Victoria, BC, Canada (Andrew Lindsay)
CJAD, Montreal (Peter Anthony Holder, Al Gravelle) (multiple appearances)
CIOK, St. John, NB, Canada
CJVI, Victoria, BC, Canada (Barry Bowman)
CKGL, Kitchener, ON, Canada (Steve Hodgson)
ABC Radio News-Australia


ABC News (nationally syndicated)
WTVJ Channel 6, Miami (NBC)
WHDH Channel 7, Boston (Fox)
Channel 9, Boston
The A-List
Socialpreneur TV
Rena Nicole Show
Factor 77
Voices of Marketing
Nutmeg TV, Hartford, CT area, The Book Authority (Brian Jud) (multiple appearances)
Lower Bucks Cable, Philadelphia area (Mark Drucker) (phoner)
Northampton Community TV
Amherst Community TV
Channel 5, Hadley MA
Create Chatter TV

Major Print Media-US:

New York Times (multiple appearances)
Wall Street Journal (multiple appearances)
Forbes (multiple appearances)
Inc. Magazine (multiple appearances)
Entrepreneur (multiple appearances)
Fortune Small Business (multiple appearances)
Washington Post (multiple appearances)
Consumer Reports
Reader's Digest
Bottom Line (multiple appearances)
Southwest Spirit (multiple appearances)
US News & World Report
American Way
Chicago Tribune
NY Daily News
Cleveland Plain Dealer
Boston Globe (multiple appearances)
Christian Science Monitor (multiple appearances)
Woman's Day (multiple appearances)
Atlanta Journal-Constitution
Los Angeles Times (multiple appearances)
USA Today
Boston Herald
Salt Lake City Tribune
Seattle Times
San Jose Mercury-News
Charlotte Observer
Denver Post
Tampa Tribune (Tampa, FL)
San Diego Union-Tribune
Metro (nationwide/international urban paper)
Jacksonville (FL) Times-Union
Working Mother
Working Woman

Major Trade Publications-US:


E - The Environmental Magazine
Green America


Ragan Strategic Media/Ragan Report (multiple appearances)
Bulldog Reporter's Media Relations Insider (multiple appearances)
Hospitality Sales and Marketing Association International
Chief Marketer
SAM (Sales And Marketing Magazine) (multiple appearances)
Marketing News
Marketing Review
Industrial Maintenance and Plant Operations
Positive Health Leadership


San Francisco Book Review
Midwest Book Review (multiple appearances)
IBPA (formerly PMA) Independent (multiple appearances)
Independent Publisher (multiple appearances)
Book Marketing Update (multiple appearances)
ForeWord Magazine (multiple appearances)
Writer's Digest


Costco Connection
Crain's New York Business
New York Enterprise Report
Florida Trend
Quick & Simple
American Careers
Aviation Week
Information Broker
Compoundings (lubrication trade journal)
Pizza Today
Insight (accounting trade magazine)
Footwear Plus
Profnet Roundup (multiple appearances)
Business Management Daily
Business Advisor
Home Business Journal
Wahmpreneur Monthly
Business Advantage

Major Print Media-International:

The Guardian (UK)
New Zealand Herald
La Repubblica, Italy's national newspaper
Semana (Bogota, Colombia)
Sydney Morning Herald, Sydney, Australia
The Age, Brisbane, Australia
The National Post of Canada
Daily Mail (UK)

Major Wire Services
Associated Press (AP)
United Press International (UPI)
CSR Wire

Books that Quote or Cite Shel:

Principles of Responsible Management: Global Sustainability, Responsibility, and Ethics
(graduate textbook published by Cencage for the United Nations PRME, edited by Oliver Laasch and Roger Conaway)

Guerrilla Marketing Remix
by Jay Conrad Levinson, et al (full chapter)

Guerrilla Marketing for Writers: 100 Weapons to Help You Sell Your Work
by Jay Conrad Levinson, et al

The Great Formula for Creating Maximum Profit With Minimal Effort
by Mark Joyner (extended essay)

Million Dollar Marketing Advice
by Graham McGregor

Public Speaking Super Powers
by Carma Spence

Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns
by Steve O'Keefe

How To Publish and Promote Online
by M. J. Rose and Angela Adair-Hoy

Get Slightly Famous
by Steven Van Yoder

Trash-Proof News Releases
edited by Paul Krupin

Starting an Online Business for Dummies, Third Edition
by Greg Holden

Successful Website Marketing
by Peggi Ridgway

The Consultant's Guide to Proposal Writing : How to Satisfy Your Clients and Double Your Income
by Herman Holtz

The Self-Publishing Manual: How to Write, Print, and Sell Your Own Book, 14th Edition
by Dan Poynter

Successful Nonfiction: Tips and Inspiration for Getting Published
by Dan Poynter

Marketing with E mail: A Spam Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness
by Shannon Kinnard

Confessions of Shameless Internet Promoters
edited by Debbie Allen

Getting Started in Computer Consulting
by Peter Meyer

Beyond the Bookstore
by Brian Jud

Publish to Win
by Jerrold Jenkins and Anne Stanton

Complete Publishing Resource Manual
by Linda Abel

Guerrilla Saving
by Jay Conrad Levinson and Kathryn Tyler

The Home Team
by Scott and Shirley Gregory

The Simple Life
Edited by Larry Roth

Kids and Money
by Jayne Pearl

Personal Finance for Seniors
by the Editors of FC&A Publishing

PR News' "Lessons Learned from the PR Trenches"

Branded Customer Service: The New Competitive Edge
by Janelle Barlow, Paul Stewart

Small Business Start-Up Guide: Practical Advice on Selecting, Starting & Operating a Small Business
by Robert Sullivan

The Complete Idiot's Guide to Beating Debt
by Steven Strauss, Azriella Jaffe

Building Buzz
by Marisa D'Vari

Advertising Without an Agency Made Easy
by Kathy Kobliski

Book Marketing From A-Z
by Francine Silverman

The Publishing Game
by Fern Reiss

Insider's Guide to Large Quantity Book Sales
By the Jenkins Group

Poor Richard's Internet Marketing and Promotions
by Peter Kent and Tara Calishain

Everything You Always Wanted to Know About POD
by John Harnish

Streetwise Small Business Book of Lists: Hundreds of Lists to Help You Reduce Costs, Increase Revenues, and Boost Your Profits (Adams Streetwise Series)
by Gene Marks

The Complete Writer's Journal
by Carolyn Howard-Johnson; Edited by Pat Avery, Joyce Faulkner and Carolyn Howard-Johnson

Publicity for Nonprofits
by Sandra Beckwith

Start Your own E-Business (Start Your Own...)
by Robert McGarvey, Melissa Campanelli, and Entrepreneur Press

Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
by Sandra L. Beckwith

Becoming a Personal Trainer for Dummies
by Melyssa St. Michael and Linda Formichelli

Small Business Taxes Made Easy: How to Increase Your Deductions, Reduce What You Owe, and Boost Your Profits
by Eva Rosenberg

From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products
by Stephanie Chandler

The E-Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly---Using Only Email
by Joe Vitale and Jo Han Mok

Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business
by Peter I. Hupalo

The New Farmers Market: Farm-Fresh Ideas for Producers, Managers & Communities
by Vance Corum, Marcie Rosenzweig, and Eric Gibson

Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise
by Priscilla Y. Huff

by Sandy Shepard

Create Your Own Luck : 8 Principles of Attracting Good Fortune in Life, Love, and Work
by Azriela Jaffe

The Complete Idiot's Guide to Beating Debt, (The Complete Idiot's Guide)
by Steven D. Strauss, Azriela Jaffe

A Simple Choice : A Practical Guide to Saving Your Time, Money and Sanity
by Deborah Taylor-Hough

Bounce Back From Bankruptcy: A Step-by-Step Guide to Getting Back on Your Financial Feet, Third Edition
by Paula Langguth Ryan

The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
by Peter Bowerman

Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success!
by Debbie Allen

Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition)
by Tom Ross and Marilyn Ross

Public Relations For Dummies (For Dummies)
by Eric Yaverbaum, Robert W. Bly, Ilise Benun, and Richard Kirshenbaum

Open Your Heart with Geocaching: Mastering Life Through Love of Exploration (Open Your Heart)
by Jeannette Cezanne

Small Store Survival: Success Strategies for Retailers (National Retail Federation)

Author 101 Bestselling Book Proposals: The Insider's Guide to Selling Your Work (Author 101)
by Rick Frishman and Robyn Freedman Spizman

The ABCs of Strategic Communication: Thousands of Terms, Tips and Techniques That Define the Professions
by M. Larry Litwin, APR

Modern Day Heroes: In Defense Of America
by Pete Mitchell, Bill Perkins

How to Get Happily Published
by Judith Appelbaum

Sustaining the Family Business
by Marshall B. Paisner

Cycling for Profit: How to Make a Living With Your Bike (Cycling Resources Series)
by Jim Gregory

Book Design and Production
by Pete Masterson

At Your Command
by Joe Vitale and Neville Goddard

Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business
by Robert W. Bly

Author 101 Bestselling Nonfiction: The Insider's Guide to Making Reality Sell (Author 101)
by Rick Frishman, Robyn Freedman Spizman, and Mark Steisel

The Power of Slow: 101 Ways to Save Time in Our 24/7 World
by Christine Louise Hohlbaum

What to Do When You Are Fired or Laid Off
by PK Fontana (Atlantic Publishing, 2010)

The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle
by Steve Slaunwhite, Pete Savage, and Ed Gandia (Penguin, 2010)

The Broke Entrepreneur: How 20 people started successful businesses for $500 or less
by Diana Bocco

102 Ways to Earn Money Writing 1,500 Words or Less
by I. J. Schecter (F+W Media, 2010)

Red Fire Branding
by Liz Goodgold

The Zen of Social Media Marketing
by Shama Hyder Kabani

You are current #3 popular download in our list of shows with 170 downloads. Thanks for helping make us a success!
—Victor R. Volkman, AuthorsAccess.com

Major Online-Only Media:

CNN.com *
MSN homepage (multiple appearances)
MSNBC (multiple appearances)
AOL's homepage (multiple appearances)
Paypal homepage (multiple appearances)
Wall Street Journal's StartupJournal.com (multiple appearances)
About.com (multiple appearances)
Microsoft bCentral.com (multiple appearances)
FastCompany.com (multiple appearances)
MSN/Sprint Business on Main (multiple appearances)
BankRate.com (multiple appearances)
Mashable.com (multiple appearances)
Fox News Online (multiple appearances)
American Express Small Business Open Forum
Examiner.com (multiple appearances)
Marketing Sherpa
Huffington Post
Reputation.com-click to read the interview
Adventive.com (multiple appearances)
Adventive.com (multiple appearances)
Business News Daily (multiple appearances)
Holt Uncensored
MediaShower.com-click to read the interview
Entreprenette Gazette
National Ethics Association website, ethics.net
E-Commerce Times
Business Management Daily
Daily Marketing Ace
American Banking & Market News
CEOBlogNation.com (multiple appearances)
Web Worker Daily
The Pantagraph
Demo Dirt
Toilet Paper Entrepreneur
Book Marketing Maven
Dollar Days
CarolRoth.com (multiple appearances)
Real Entrepreneur Development
Idea Design Studio
Thailnidian.com (India)
Mintmind.com (Brazil)
Urban Times
Fab News Blog
Social Times

Teleclasses and Featured Online Chats:

Inc Online *(multiple appearances)
AOL's Your Business Lunch *(multiple appearances)
PRLeads.com *(multiple appearances)
Loska.com *(multiple appearances)
Annie Jennings PR *(multiple appearances)
Obvious Expert Teleseminar Series *
Sharron Senter Teleseminar Series *
Samizdat.net *
Debbie Allen's Shameless Self-Promoters

Interviews for Podcasts/Internet Radio/Membership Sites/Fee-Based Teleseminars

GoGreen Radio with Jill Buck *
Adam Lerner, Learn with Lerner *
Ask Those Branding Guys (multiple appearances) *
Conscious Millionaire Podcast (multiple) *
Intrepid Now with Todd Schnick *
Kristie Notto, Be Legendary Podcast *
EcoWarrior Podcast with Steve Sapowsky (multiple appearances) *
Green Divas *
Smart Hustle with Ramon Ray
Boomer Business Owner with Charlie Poznek
The Bucket List Life with Kenyon Salo
National Association of Independent Writers and Editors with Janice Campbell (multiple appearances) *
Let's Talk Good Business with Dr. Dionne MaHaffey
Ethical Business Telesummit with Marcia Yudkin *
Good And Green Radio with Susan Davis *
Business Black Belt Radio with Burke Franklin
Green Is Good Radio with John Shegerian
Idea Success Radio with Sylvia Henderson *
It Matters Radio with Kenneth Weene
Get Noticed Now Radio with Susan Rich *
Driving Your Marketing Podcast with Ely Delaney * (multiple appearances)
Act Local Podcast with Kalynn Amadio * (multiple appearances)
Self Reliance Now Radio with Corey Pinkney
Focus Forward Radio with Larui Flaquer (multiple appearances) *
Global Movement Makers Telesummit with Margaret Mills *
Your Vibrant Business with Laura Orsini
Seer Cafe with Ruth Hegerty
Liberal Turn with TJ Walker
Well Kept Wallet Podcast with Deacon Hayes
Lessons In Joyful Living with Kimberly Rinaldi *
Guerrilla Marketing Association *
Psychotactics with Sean D'Souza*
PublishingProsperity.com *
nextforsmallbusiness.com *
Do-It-Yourself Marketing Teleseminar Series *
AuthorSmart.com (multiple appearances)*
Association of Strategic Marketing *
PRLeads.com (multiple appearances)*

Open Teleseminars

MUSE Online Writers Conference (multiple appearances)*
Hilton Johnson, Inc. *
Warren Whitlock
Inc Online (multiple appearances)*
Obvious Expert *
Loska.com (multiple appearances)*
AOL's Your Business Lunch (multiple appearances)*

Guest-Blog Posts:

Writing to Make a Difference
FastCompany (weekly guest blog on sustainablity)
International Association of Online Communicators (IAOCblogcom)--two guest blog stints, each one week long
Frugal RI Mama
Roger C. Parker
Book Marketing Maven
Marketing Tips for Authors

Blog Quotes and Interviews (partial list):

FastCompany.com (weekly guest blogger for two years)
International Association of Online Communicators (at least two week-long guest-blogger positions)

Articles Published (partial list):

Strictly Marketing Magazine
GreenBiz.com (multiple)
Washington Post
Boston Globe
Vegetarian Times
The Writer
Writer's Digest
St. Louis Post-Dispatch
Minneapolis Star-Tribune
Providence Bulletin
IBPA (formerly PMA) Independent
Independent Publisher
SPAN Connection
Global Speakers
B2B Buzz
Bombay Business Management Association Review Expanded list available on request.

Learn More About Shel's Books

Guerrilla Marketing Goes Green

Grassroots Marketing: Getting Noticed in a Noisy World

Marketing Without Megabucks: How to Sell Anything on a Shoestring

The Penny Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook