Notes: Shel averages over 100 interviews a year; this is a partial list.
Starred entries ( * ) were 30 minutes or longer.
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Radio
Syndicated Shows Major and Medium Markets-U.S. Major Markets-International Television Major Print Media Major Trade Publications Books that Quote or Cite Shel Major Online-Only Media Teleclasses and Featured Chats Guest-Blog Posts Interviews for Podcasts/Internet Radio/Membership Sites/Fee-Based Teleseminars Open Teleseminars Articles Published Radio:Syndicated Shows:
Marketplace (American Public Media-nationally syndicated) Major and Medium Markets-U.S. Major Markets-International Television:ABC News (nationally syndicated)WTVJ Channel 6, Miami (NBC) WHDH Channel 7, Boston (Fox) Channel 9, Boston The A-List Socialpreneur TV Rena Nicole Show Factor 77 Voices of Marketing Nutmeg TV, Hartford, CT area, The Book Authority (Brian Jud) (multiple appearances) Lower Bucks Cable, Philadelphia area (Mark Drucker) (phoner) Northampton Community TV Amherst Community TV Channel 5, Hadley MA Create Chatter TV Major Print Media-US:New York Times (multiple appearances)Wall Street Journal (multiple appearances) Forbes (multiple appearances) Inc. Magazine (multiple appearances) Entrepreneur (multiple appearances) Fortune Small Business (multiple appearances) Washington Post (multiple appearances) Consumer Reports Reader's Digest AARP Bottom Line (multiple appearances) Southwest Spirit (multiple appearances) US News & World Report American Way Chicago Tribune NY Daily News Cleveland Plain Dealer Boston Globe (multiple appearances) Christian Science Monitor (multiple appearances) Woman's Day (multiple appearances) Redbook Atlanta Journal-Constitution Los Angeles Times (multiple appearances) USA Today Boston Herald Salt Lake City Tribune Seattle Times San Jose Mercury-News Charlotte Observer Denver Post Tampa Tribune (Tampa, FL) San Diego Union-Tribune Metro (nationwide/international urban paper) Jacksonville (FL) Times-Union Working Mother Working Woman Major Trade Publications-US:EnvironmentalE - The Environmental Magazine Green America greenmarketing.tv thegreenparent.com Marketing Ragan Strategic Media/Ragan Report (multiple appearances) Bulldog Reporter's Media Relations Insider (multiple appearances) Hospitality Sales and Marketing Association International Chief Marketer SAM (Sales And Marketing Magazine) (multiple appearances) Marketing News Marketing Review Industrial Maintenance and Plant Operations Positive Health Leadership Publishing San Francisco Book Review Midwest Book Review (multiple appearances) IBPA (formerly PMA) Independent (multiple appearances) Independent Publisher (multiple appearances) Book Marketing Update (multiple appearances) ForeWord Magazine (multiple appearances) Writer's Digest Other Costco Connection Crain's New York Business New York Enterprise Report Florida Trend Quick & Simple American Careers Leader Aviation Week Information Broker Compoundings (lubrication trade journal) Pizza Today Insight (accounting trade magazine) Footwear Plus Profnet Roundup (multiple appearances) Business Management Daily Business Advisor Home Business Journal Wahmpreneur Monthly Start-Ups Business Advantage Major Print Media-International:The Guardian (UK)New Zealand Herald La Repubblica, Italy's national newspaper Semana (Bogota, Colombia) Sydney Morning Herald, Sydney, Australia The Age, Brisbane, Australia The National Post of Canada Daily Mail (UK) Major Wire Services Books that Quote or Cite Shel:Principles of Responsible Management: Global Sustainability, Responsibility, and Ethics
Guerrilla Marketing Remix
Guerrilla Marketing for Writers: 100 Weapons to Help You Sell Your Work
The Great Formula for Creating Maximum Profit With Minimal Effort
Million Dollar Marketing Advice
Public Speaking Super Powers
Complete Guide to Internet Publicity: Creating and Launching
Successful Online Campaigns
How To Publish and Promote Online
Get Slightly Famous
Trash-Proof News Releases
Starting an Online Business for Dummies, Third Edition
Successful Website Marketing
The Consultant's Guide to Proposal Writing : How to Satisfy Your Clients and Double Your Income
The Self-Publishing Manual: How to Write, Print, and Sell Your Own Book, 14th Edition
Successful Nonfiction: Tips and Inspiration for Getting Published
Marketing with E mail: A Spam Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness
Confessions of Shameless Internet Promoters
Getting Started in Computer Consulting
Beyond the Bookstore
Publish to Win
Complete Publishing Resource Manual
Guerrilla Saving
The Home Team
The Simple Life
Kids and Money
Personal Finance for Seniors
PR News' "Lessons Learned from the PR Trenches" Branded Customer Service: The New Competitive Edge
Small Business Start-Up Guide: Practical Advice on Selecting, Starting & Operating a Small Business
The Complete Idiot's Guide to Beating Debt
Building Buzz Advertising Without an Agency Made Easy Book Marketing From A-Z The Publishing Game Insider's Guide to Large Quantity Book Sales Poor Richard's Internet Marketing and Promotions Everything You Always Wanted to Know About POD Streetwise Small Business Book of Lists: Hundreds of Lists to Help You Reduce Costs, Increase Revenues, and Boost Your Profits (Adams Streetwise Series) The Complete Writer's Journal
Publicity for Nonprofits
Start Your own E-Business (Start Your Own...)
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
Becoming a Personal Trainer for Dummies Small Business Taxes Made Easy: How to Increase Your Deductions, Reduce What You Owe, and Boost Your Profits
From Entrepreneur to Infopreneur: Make Money with books, E-Books and Information Products
The E-Code: 34 Internet Superstars Reveal 44 Ways to Make Money Online Almost Instantly---Using Only Email
Getting Rich In Your Underwear: How To Start And Run A Profitable Home-Based Business
The New Farmers Market: Farm-Fresh Ideas for Producers, Managers & Communities
Make Your Business Survive and Thrive!: 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise
fEmpowerment
Create Your Own Luck : 8 Principles of Attracting Good Fortune in Life, Love, and Work
The Complete Idiot's Guide to Beating Debt, (The Complete Idiot's Guide)
A Simple Choice : A Practical Guide to Saving Your Time, Money and Sanity
Bounce Back From Bankruptcy: A Step-by-Step Guide to Getting Back on Your Financial Feet, Third Edition
The Well-Fed Self-Publisher: How to Turn One Book into a Full-Time Living
Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success!
Complete Guide to Self Publishing: Everything You Need to Know to Write, Publish, Promote, and Sell Your Own Book (Self-Publishing 4th Edition)
Public Relations For Dummies (For Dummies) Open Your Heart with Geocaching: Mastering Life Through Love of Exploration (Open Your Heart)
Small Store Survival: Success Strategies for Retailers (National Retail Federation) Author 101 Bestselling Book Proposals: The Insider's Guide to Selling Your Work (Author 101) The ABCs of Strategic Communication: Thousands of Terms, Tips and Techniques That Define the Professions
Modern Day Heroes: In Defense Of America
How to Get Happily Published Sustaining the Family Business
Cycling for Profit: How to Make a Living With Your Bike (Cycling Resources Series)
Book Design and Production
At Your Command
Blog Schmog: The Truth About What Blogs Can (and Can't) Do for Your Business
Author 101 Bestselling Nonfiction: The Insider's Guide to Making Reality Sell (Author 101) The Power of Slow: 101 Ways to Save Time in Our 24/7 World What to Do When You Are Fired or Laid Off The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle The Broke Entrepreneur: How 20 people started successful businesses for $500 or less
102 Ways to Earn Money Writing 1,500 Words or Less Red Fire Branding The Zen of Social Media Marketing
Major Online-Only Media:CNN.com *MSN homepage (multiple appearances) MSNBC (multiple appearances) AOL's homepage (multiple appearances) Paypal homepage (multiple appearances) Wall Street Journal's StartupJournal.com (multiple appearances) Slate.com Manta.com TimeWarnerCable.com About.com (multiple appearances) BNET.com Microsoft bCentral.com (multiple appearances) FastCompany.com (multiple appearances) TriplePundit.com MSN/Sprint Business on Main (multiple appearances) NerdWallet.com WiseBread.com BankRate.com (multiple appearances) Monster.com Technorati.com Mashable.com (multiple appearances) Fox News Online (multiple appearances) American Express Small Business Open Forum Examiner.com (multiple appearances) Marketing Sherpa Business.com Huffington Post Reputation.com-click to read the interview PromotionWorld.com Adventive.com (multiple appearances) Adventive.com (multiple appearances) ImpowerYou.org Business News Daily (multiple appearances) Holt Uncensored BookzonePro.com Mediabistro.com MediaShower.com-click to read the interview Entreprenette Gazette National Ethics Association website, ethics.net MarketingProfs.com E-Commerce Times MarketingVox.com Business Management Daily Daily Marketing Ace American Banking & Market News CEOBlogNation.com (multiple appearances) EContent Fuel.net Web Worker Daily epromos.com The Pantagraph Indiereader.com HispanicMPR.com Citizencoaching.com Demo Dirt Toilet Paper Entrepreneur Book Marketing Maven Dollar Days WorkingWritersAndBloggers.com PlanetShifter.com CarolRoth.com (multiple appearances) Insidesocialmedia.tv Real Entrepreneur Development Idea Design Studio Thailnidian.com (India) Mintmind.com (Brazil) Zapporoo.com Joycott.com Urban Times Fab News Blog Social Times Superchangeyourlife.com Teleclasses and Featured Online Chats:Inc Online *(multiple appearances)AOL's Your Business Lunch *(multiple appearances) PRLeads.com *(multiple appearances) Loska.com *(multiple appearances) Annie Jennings PR *(multiple appearances) Obvious Expert Teleseminar Series * Sharron Senter Teleseminar Series * Samizdat.net * Debbie Allen's Shameless Self-Promoters Teleconference* Interviews for Podcasts/Internet Radio/Membership Sites/Fee-Based TeleseminarsGoGreen Radio with Jill Buck *Adam Lerner, Learn with Lerner * Ask Those Branding Guys (multiple appearances) * Conscious Millionaire Podcast (multiple) * Intrepid Now with Todd Schnick * Kristie Notto, Be Legendary Podcast * EcoWarrior Podcast with Steve Sapowsky (multiple appearances) * Green Divas * Smart Hustle with Ramon Ray Boomer Business Owner with Charlie Poznek The Bucket List Life with Kenyon Salo National Association of Independent Writers and Editors with Janice Campbell (multiple appearances) * Let's Talk Good Business with Dr. Dionne MaHaffey Ethical Business Telesummit with Marcia Yudkin * Good And Green Radio with Susan Davis * Business Black Belt Radio with Burke Franklin Green Is Good Radio with John Shegerian Idea Success Radio with Sylvia Henderson * It Matters Radio with Kenneth Weene Get Noticed Now Radio with Susan Rich * Driving Your Marketing Podcast with Ely Delaney * (multiple appearances) Act Local Podcast with Kalynn Amadio * (multiple appearances) Self Reliance Now Radio with Corey Pinkney Focus Forward Radio with Larui Flaquer (multiple appearances) * Global Movement Makers Telesummit with Margaret Mills * Your Vibrant Business with Laura Orsini Seer Cafe with Ruth Hegerty Liberal Turn with TJ Walker Well Kept Wallet Podcast with Deacon Hayes Lessons In Joyful Living with Kimberly Rinaldi * Guerrilla Marketing Association * Psychotactics with Sean D'Souza* PublishingProsperity.com * nextforsmallbusiness.com * Do-It-Yourself Marketing Teleseminar Series * AuthorSmart.com (multiple appearances)* Association of Strategic Marketing * PRLeads.com (multiple appearances)* Open TeleseminarsMUSE Online Writers Conference (multiple appearances)*Hilton Johnson, Inc. * Warren Whitlock Inc Online (multiple appearances)* Obvious Expert * Loska.com (multiple appearances)* AOL's Your Business Lunch (multiple appearances)* Guest-Blog Posts:Writing to Make a DifferenceFastCompany (weekly guest blog on sustainablity) Examiner.com International Association of Online Communicators (IAOCblogcom)--two guest blog stints, each one week long TriplePundit NewsBlarg Frugal RI Mama Roger C. Parker Book Marketing Maven Marketing Tips for Authors GreenBizBlog Sustainablog Blog Quotes and Interviews (partial list):FastCompany.com (weekly guest blogger for two years)www.RaisingCEOKids.com prsecrets.com marketingtipsforauthors.com writenonfictionnow.com International Association of Online Communicators (at least two week-long guest-blogger positions) Articles Published (partial list):Strictly Marketing MagazineGreenBiz.com (multiple) CarolRoth.com Washington Post Boston Globe Macworld Motivated Vegetarian Times The Writer Writer's Digest St. Louis Post-Dispatch Minneapolis Star-Tribune Providence Bulletin IBPA (formerly PMA) Independent Independent Publisher SPAN Connection Global Speakers B2B Buzz Bombay Business Management Association Review Expanded list available on request. Learn More About Shel's Books Guerrilla Marketing to Heal the World Grassroots Marketing: Getting Noticed in a Noisy World Grassroots Marketing for Authors and Publishers The Penny Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook |
| "Shel is always a perfect talk show guest: Insightful, funny, pithy, and punctual. On his most recent interview with me, he did a very perceptive analysis of communicators ranging from Donald Trump to Martin Luther King to Michelle Obama." TJ Walker Host/Producer, Speaking with TJ |
| "As a TV talk show guest, Shel Horowitz is as good as it gets. Shel is knowledgeable, flexible and willing to share the details that make the show a hit for the host and viewers. Shel's so good that I look for opportunities to have him on and enjoy every minute that I spend interviewing him. Shel is in the top ten of the hundreds of the guests I've had on my show, along with Jack Canfield." Lauri Flaquer Host/Producer, Focus Forward TV |
| "Thanks so much, Shel, for being a guest on the Be Legendary Show. You were so inspirational to help listeners to believe they have a power to make a difference in the biggest issues affecting the planet. It feels great knowing there are people like you who are proactively seeking solutions today to make a better world for tomorrow. I loved having you on the show!" Kristie Notto Host/Producer, Be Legendary Show |
| "What distinguished you among the annals of my best guests was not just your energy and enthusiasm - but your dedication to building the better world and alleviating its most critical problems in the context of profitability and business growth for all. May your vision succeed!" Mike Schwager Host, The Enrichment Hour |
| "It is quite the honor to know a man so dedicated to the prosperity of our planet and the people who live on it. It's very reassuring to have people like Shel working so hard to create a clean, healthy, peaceful society. Not only does he motivate and inspire, he provides practical and real-life applications of his subject matter. He doesn't just talk about what he does, he shows you how you can do it too, and why you should. Shel gives hope to those of us who feel like we are fighting an uphill battle against environmental destruction, corporate greed, and social injustice. A genuine hero in my eyes. I'm proud to say I know him." Steve Sapowsky Host, Eco Warrior Radio |
| "Shel was my guest on Good and Green Radio, and WHAT A FANTASTIC SHOW & GREAT GUEST! You can listen to Shel on GGR to get a taste for how passionate, inspirational, & motivational he is when speaking about sustainable, ethical, profitable business. He inspired ME to go out and speak on this topic, too, & I've already had two independent bookstores order several copies of Guerrilla Marketing Goes Green to have available on the shelves for my local audiences." Susan Davis Host/Producer, Good and Green Radio |
| "I thought talking with Shel about green marketing and sustainability was going to be depressing and sad, but afterwards I felt uplifted and surprisingly optimistic. His positivity and encouragement told me that being green can be not only easy, but also fun!" Alex Cequea Host/producer, The A-List TV show |
| "Shel Horowitz was a guest on my Internet radio show, Get Noticed Now. His reputation precedes him, and I was excited to hear his thoughts on how to garner media attention, how alliances can boost industry awareness, and why publishing (or self-publishing) a book is key to credibility. We also talked about his latest book, Guerrilla Marketing Goes Green, and how he used his own strategies to capture the eyes of 5 million potential readers. Shel is a great speaker: Confident, adept, and an excellent on-air personality. I hope to attend one of his live events some day." Susan Rich Host/Producer, Get Noticed Now Radio www.richwriting.com |
| "Shel Horowitz is one of my most dynamic, quick thinking guests, able to seamlessly corroborate and add to contributions of other guests with split second timing." Marisa D'Vari Producer/Host, "Building Brand, Buzz, & Business" Channel 9 TV, Boston, MA |
| "Hi Shel, we loved having you on Factor77. Your tips were very well received, glad you could take part in helping people get their business to the next level." Matt Wilson, Factor77 TV |
| "I thought the interview went extremely well. You are a man of diverse talents and it shows. I really liked the story of how your business evolved in a cumulative manner." Ramesh Dontha, host/producer, Ramesh Dontha |
| "You are always such a wealth of knowledge." Jennifer Leclaire, freelance journalist who has interviewed Shel for many stories. |
| "Thanks again for your help today, Shel. I thought you were a great interview. I think we'll definitely be able to use you again down the road." Annette Pena, Editor, ACA Today (American Chiropractic Association's magazine), https://www.acatoday.org |
| "One of the most interesting interviews that I have done so far. Thank you very much, Shel." Andrea Klee, www.express-your-voice.com |
| "Your interview has just been published on MO.com. You have an amazing story and the interview is a great read. Thanks so much for your time on this and for the opportunity. Best Regards," Brian Null, MO.com |
| "Thanks for the pitch, Shel. Good stuff! You're always such a great resource. As usual, your thoughtful pitch has given me some good food for thought as I begin my reporting. So thanks for always tickling my brain." Matt Alderton, widely published freelance journalist https://www.mattalderton.com/ |