Quick tips to help you build a website that will keep visitors coming back.
What makes a website work?
In my opinion, the keys to a quality and enjoyable web site to repeatedly visit include:
A Marketing Format:
Who We Are
What We Do
What Makes Us Unique
Why Use Our Products or Services
How You (the visitor) Benefit.
Who We Work With
The Next Step
Quick load time is essential (30 seconds or less)
Minimal but purposeful graphics.
Easy to read pages (I prefer light backgrounds with dark typefaces and bright links)
Well thought out and organized content.
Well designed logo or banner.
New and useful information.
Other valuable links related to the web site subject.
An option to go back to home page on every page.
Contact information on each page.
No spelling errors.
A feedback or request for information or guest book option.
Clear directions and functional links making it easy to navigate.
Now, all you have to do is generate traffic.
Copyright 2001-2002 by Intellworks, Inc. - Live TeleSales Call Sales Training Workshops. This article was reprinted with permission from Intellworks, Inc.'s Sales TIPs for Sales Success FREE, weekly, email newsletter. Sign up for your FREE subscription now at: http://www.intellworks.com/.