Everyone makes mistakes setting up a website--but this entrepreneur was smart enough to listen to his customers--and FIX those mistakes. There's always room to improve a website. Listen to your customers and find out how to make your site meet their needs--so YOU make more profit.
I don't know about you, but I'm tired of wasting time putting out fires, when I should be more productive.
By putting out fires, I mean correcting mistakes that shouldn't have occurred in the first place. Fortunately, my readers tell me when their smoke detectors go off.
I recently began a campaign to get more traffic for a specific page promoting my mailing lists.
* Fire # 1. There were a few complaints that the page was too plain.
How much this cost, I don't know, but I brought out the hose and put up a new page with graphics and a counter.
* Fire # 2. I was trying to sell a product directly from a web page.
More time wasted and possible sales lost. I wasn't using the two-step sales process, and I also wasn't giving visitors enough information to buy right away.
Out came the hose again! This time I added a report explaining the importance of mailing lists.
With the report I was now using the two-step method. The report generated more leads and educated visitors to the benefits of mailing lists.
Smooth sailing now, right? Wrong!
* Fire # 3 I received an email from someone who was looking for mailing lists, but didn't know me from a can of paint.
He let me know that he wouldn't buy anything from someone he didn't know, who didn't have any credentials.
My back's sore and I've got to pull that darned hose out again.
So what's my solution? I'm going to thank him for waking me up! He did me two favors.
A: He made me realize I was losing sales because I didn't have a list of testimonials from satisfied customers posted.
B: He sparked this article, which may help you from making some of my mistakes.
So now I've got a sore back from dragging out that hose. I've wasted time and, I'm sure, lost sales. But those readers' smoke signals saved me from a lot more wasted effort and lost sales! Looking on the bright side, I've learned a lesson--and hopefully helped saved you from a sore back.
Wishing You Success, John Colanzi
Copyright (c) 1999 John Colanzi
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