Question for you ...
Most people love to question the use of long copy.
"It's not needed" ... "No one will read all of that" ... "You can do the same job without all the words," etc.
How do I know that?
Facts. Based on a hundred years of measurable, scientifically proven tests.
The results of the test? Long copy will always outperform short. A four page letter will outperform a two page. An eight page will outperform a four page ... and so on.
Here is an example from 1923 ...
Written by George Cecil.
"Down From Canada Came Tales Of a Wonderful Beverage"
The subhead and intro ...
How Canada's famous old ginger ale was brought to this Country and adopted by New York's most exclusive clubs, restaurants and hotels. Now sold in this city.
And on the story goes ... for a whopping 700 WORDS (or so) in total! SELLING A SODA!
So ... did it work?
* The first day after the first ad ran, 500 CASES were sold.
Long copy ... selling a soda drink.
Yes, it worked.
To say the least.
And yes, it WILL work for you when you find the right message.
Tell your story in a compelling way.
And tell it as often as you can.
Find a few ways to make these lessons work for your business...
This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.
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