Benefit to the Webmaster
RSS feeds are composed in XML, which is a very simple markup language. Similar to HTML, XML uses tags to identify fields. Webmasters can easily parse the RSS feed and dynamically create web pages that contain headlines and summaries. The feeds will continuously update, supplying a steady stream of automatically generated fresh content.
RSS allows webmasters to:
1.) Provide fresh and relevant content on their website, which encourages users to return.
2.) Constantly changing content means that search engine spiders will visit more frequently.
3.) Automate content delivery.
The benefits of RSS feeds are not limited to webmasters, surfers too benefit from the technology as well.
Benefit to Web Surfers
RSS allows for users to:
1.) Easily locate information.
2.) Read condensced information or 'soundbytes' with clearly marked and dated topic material.
3.) Classify and categorize information in an easy to navigate manner.
4.) Maximize their time without having to deal with spam.
RSS feeds can be viewed in a news aggregator or reader, which constantly updates and shows unread feeds. I found the functionality of the newsreaders to be similar to a simple email client. Consumers generally enter the URL of any RSS feeds that interest them. Topics with a common theme can be segregated into related groups.
I highly recommend FeedDemon http://www.feeddemon.com by BradSoft as a newsreader. FeedDemon is extremely easy to use and allows for quick scanning and indexing of topics. FeedDemon allows users to quickly scan, sort and scroll through headline and article summaries, while viewing the actual content in a split screen web browser.
Finding Topic Specific Relevant Feeds
Benefit to Content Developer
RSS allows for content developers to:
1.) Increase exposure in niche markets.
2.) Communicate with user bases and reach potential customers via an alternate communication method.
3.) Disseminate relevant information.
4.) Define themselves as an industry expert.
5.) Automate content delivery.
RSS has effectively standardized the format for content delivery and has effectively defined the accepted standard for content distribution and syndication. RSS will likely rival email as a means of content distribution in another few years. The shear simplicity makes the technology very appealing.
The distribution potential, while albeit difficult to measure, is still attractive to all parties making the likelihood that RSS popularity will only continue to grow.
RSS Feeds to Try
Small Business Feed - small business tips and news
Software Marketing Blog Summary - software marketing and online news
SMS, Wireless Messaging Related News. - news related to telecom, wireless industry and NotePage's software
Free Content Articles - collection of free content articles, updates when new article is released.
Software Marketing News - news related to software conferences, awards, software development and marketing
About the Author: Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.rss-specifications.com, http://www.softwaremarketingresource.com , and http://www.small-business-software.net
How to Make an RSS Feed
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