So many advantages to gain by offering e-mail workshops instead of free e-books -- save money (on ebook software and bandwith) while gaining credibility AND traffic!
Today, free e-books are a dime a dozen.
Too many people are creating free e-books that tell you the same thing. Worse, most of them are trying to sell you something or are just trying to make you click on their affiliate links so they can make money off you.
Most free e-books contain articles you've seen dozens of times on other web sites or on popular article announcement lists.
And unless an e-book has something very unique and valuable to offer, it will be no different from the thousands of free e-books already available for download.
In short, the novelty of free e-books has worn off.
More than year ago, I was creating one free e-book after another. They were great giveaways and they did drive traffic to my sites.
But that was a time when free e-books were not yet heavily used as viral marketing tools.
Sure, there were already hundreds of free e-books in circulation back then. However, take a look at the many e-zines and web sites today. What's the most common thing they offer?
A free e-book.
Creating and offering free e-books is now too common.
Many will still continue to create free e-books, but most of these e-books won't have an edge anymore.
So, while everyone else is creating free e-books left and right, take a different approach.
Create a free e-mail workshop, and let it distinguish your business, e-zine or web site from the rest.
What's an e-mail workshop? It's a type of e-learning method. Instead of encompassing a wide area of study or learning, it is focused on a specific skill, and is aimed for a specific group of people.
Consider the advantages of creating an e-mail workshop
instead of an e-book to promote yourself, your business,
your e-zine or your site:
Create a free e-mail workshop instead of a free e-book and you'll have something people will refer back to again and again. They'll only need to open their e-mail clients and click on your message.
And this is why you're better off creating a free e-mail workshop than a free e-book!
Copyright 2001 Shery Ma Belle Arrieta. Shery is the author of "How to Create and Profit from Your Own E-mail Workshops in 3 Days or Less!" It's the ONLY e-book that spills *everything* you need to know about creating and profiting from just one e-mail workshop -- painlessly and quickly! Visit http://emailworkshopshowto.com/ today for more information.