When you create a story that connects the reader (your customer) to your product or service, you are much more likely to make a lasting impression and this leads to sales.

by Eric Gelb, MBA & CPA

Just last night, my four year old son Michael asked me to read him a story. He skipped over to his bookcase and immediately selected his all-time favorite, The Little Engine That Could. Then we sat on his bed and I read to him. He was riveted.

We are conditioned from day one to seek the story. This carries through to elementary school and beyond. Today, novels, movies and TV shows, especially sitcoms, soap operas, and serials, are super-popular. Some soap operas have aired continuously for over 40 years now.

Use stories to power your marketing programs.

Stories get your customers and prospects involved in your business and your products. People remember stories. When you create a story that connects the reader (your customer) to your product or service, you are much more likely to make a lasting impression and this leads to sales.

Use these techniques to write a great marketing story.

A marketing story promotes your business. But the promotion is very subtle--the product or service is imbedded in the story.