Ever wanted to form one of those nifty "Joint Venture" things?
One of the most powerful marketing techniques around is to form an alliance with another company.
A few types of joint ventures:
One of the trickiest things to do is find someone that would benefit from an alliance, but not be hurt by your competition.
To find these people ask yourself some of these questions:
Also, realize that your product is just a chain in a link of products. Again, if you sold gardening tools... the people that buy them obviously need additional things to get their garden up and running.
On the bottom of the product chain they need land to garden on. They need equipment to get the ground ready.
On the higher end of the product chain, if they like to garden then they probably read about gardening or belong to a gardening group. Maybe they read about gardening online.
Sliding up even further up the chain, they're probably going to do something with the things they grow. Do they like to grow herbs vegetables? Do they like to cook? What do they use to cook? Do they collect recipes about cooking with home-grown fruits or veggies?
** Now where? **
Once you've found a list of potential companies, use a service like InfoSeek or Switchboard to find companies in your area. Call them up and ask for the owner. Don't spend your time trying to force them, just make it simple:
"I'm a local company that sells gardening supplies and am looking to ally with other local, related businesses and am conducting a quick survey."
* What kind of alliances have you formed with others in the past?
* How strong were those alliances?
* Have you ever been in a joint venture?
* Given that (how your operations relate to theirs) do you think that you customers might be interested in gardening supplies?
* Would you object to me passing interested customers your way?
* If I could find a way to make this mutually beneficial, would there be any reason why you couldn't work with me?
* What kind of alliance would you like? (Brainstorm on this)
Of course these lists are far from complete. I just hope I've provided enough thought fodder to get your cogs crankin'. Business partnerships can be an extremely profitable win-win situation for both of you. You're helping others while making money. And isn't that what this is all about?
Aaron Colman helps you create results on the net, and specializes in web design and custom script work. My eCourse - Learn Mastering Internet Lead Generation at http://www.ibasics.biz/leads
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