Small Business Guru Launches Global Initiative for Entrepreneurship

Indian & Balinese communities targeted for mentoring trip now in progress

Note: Shel Horowitz's book, Principled Profit: Marketing That Puts People First, contains a great deal of other information about the interplay of marketing and social change, and ways to move a business toward both environmental and economic sustainablity.

SAN FRANCISCO (August 27, 2003)-Over 20 million Indian youth enter a workforce with fewer and fewer jobs, leaving 2 out of 5 young Indians unemployed. And given the fickle nature of tourism, people on the hard-hit island of Bali need to learn alternatives to a tourism-based economy. Steven Van Yoder, San Francisco-based small business guru and author of the new book Get Slightly Famous (Bay Tree Publishing, July 2003), is a man with a mission-to bring the message of entrepreneurship to the developing world, beginning with India and Bali.

"This project is my book brought to life," says Yoder. "As a long-time journalist, I've traveled and seen the human costs of poverty and economic hardships brought on by a rapidly changing global economy, especially to people in the developing world.

Yoder is establishing a global network of marketing experts who volunteer their knowledge and resources to teach entrepreneurship and small business marketing skills to emerging entrepreneurs in the developing world. The project is powered by the support of marketing guru Jay Conrad Levinson, the National Federation for Teaching Entrepreneurship (NFTE ), Indian-based I Create, Inc. (in partnership with NFTE), the Center for International Trade Development and legendary catalog entrepreneur Lillian Vernon, among others..

In his first in a series of trips, Yoder will send daily dispatches to an online community at his web site, allowing visitors to track his progress and get involved in real-time. [www.getslightlyfamous.com/journal.html]

Several copies of Yoder's book will be donated to local business organizations. He'll also be meeting with business leaders to arrange partnerships for mentoring small businesses.

Yoder stresses the need for developing countries to learn basic entrepreneurial skills to create wealth and jobs. He will work on building an export operation for Balinese artwork with a contact he met on a previous trip. He'll also go to Delhi, India to develop a partnership with a virtual administrative assistant, to help him grow his one-person business to a small outsource firm for global companies.

"I hope this project inspires others," notes Yoder. "If I can convince enough people to mentor potential entrepreneurs through this program, we could experience an economic renaissance of impressive proportions--and possibly fix a few of the world's problems at the same time."

Note: Shel Horowitz's book, Principled Profit: Marketing That Puts People First, contains a great deal of other information about the interplay of marketing and social change, and ways to move a business toward both environmental and economic sustainablity.


SecurityMetrics for PCI Compliance, QSA, IDS, Penetration Testing, Forensics, and Vulnerability Assessment

Share/Bookmark


Many of the 1000+ articles on Frugal Fun and Frugal Marketing have been gathered into magazines. If you'd like to read more great content on these topics, please click on the name of the magazine you'd like to visit.

Ethics Articles - Down to Business Magazine - Frugal & Fashionable Living Magazine
Global Travel Review - Global Arts Review - Peace & Politics Magazine
Frugal Marketing Tips - Frugal Fun Tips - Principled Profit
Why The Business Ethics Pledge Campaign
Clean and Green Marketing

Our Privacy Policy



Click here to order Shel's books on cost-effective and ethical marketing

This site is brought to you by Shel Horowitz,
Director of Accurate Writing & More--bringing you marketing,
writing, and career assistance since 1981.
(413) 586-2388

For information on reprinting articles from this site, click here.

You're also invited to visit our sister sites:
http://www.principledprofit.com
(ethical, cooperative, and profitable business success) http://www.frugalfun.com
(How to have more fun and spend a lot less money)
http://www.accuratewriting.com
(marketing, writing, and career services)

Social networking icons by komodomedia.com.

Disclosures of Material Connections:

Site copyright © 2000-2011 by Shel Horowitz