How to use Internet "news websites" to find journalists who are most likely to give you publicity

Here's the fastest and easiest way to generate news coverage, build your reputation as "reporter friendly," and actually get people in the media to start calling YOU asking for your help...

My friend Marlon Sanders has often said, "Find out what people are buying and sell it to them…"

The same is true when you’re trying to sell a journalist a story idea that will result in publicity for you, your product, or your service.

You have to find out what’s “hot,” i.e., what has already attracted the attention of journalists.

Fortunately there are several wonderful Internet resources for figuring this out quickly and easily. There are three that are most popular: Google, Yahoo, and Topix.

Google, for instance, has developed an automated grouping process that pulls together related headlines and photos from approximately 4500 sources. You can even trace the history of a developing issue by clicking the "sort by date" function on the page containing all reports on a given topic.

Visit the home page at

Here's how it works.

Type a keyword of your choice into the search box next to the "Google News" logo.

Once you click enter, a page full of links will appear.

These links connect to all the stories Google News has found that contain the keyword you typed in. The stories will be in chronological order, with the most recent report placed first. To access the story, all you have to do is click on the link Google provides.

You can use Google News to see who’s writing on your topics, contact them, and offer a follow-up, sidebar, additional angle, etc.

Use keywords to collect stories that have already captured the attention of journalists

Here’s an example, using the keyword “parenting” on Google News' site

Don Crowther of said this in a recent teleseminar:

“I feel very strongly that is as valuable – if not more valuable – to people who are seeking publicity than it is to people who are reading the news. Here’s why.

Let’s say you’re interested in parenting. You go to, do a search on the topic you’re an expert in, read the articles that come up, and write down the name of the people who wrote them.

After you’ve done this a few times, you’ll discover that there are maybe ten top opinion leaders who are being published in over and over and over again. Those are your prospects."

Don further suggests that you make your home page, so that when you open your browser, you’ll constantly see what’s making news…and you’ll be constantly reminded to try to think of ways you can “piggyback” on it.

Here's an example of one story that appeared on the "parenting" search. It was written by a reporter for an Indiana newspaper:

Think about this.

If you're an expert on parenting living in, say, my home town of Pittsburgh, PA, you would have probably never known this article had been written in Indiana.

But because of news websites like Google, you can find out in seconds.

And if you sell books online, or you speak professionally all over the country, you've just been given a chance to get free publicity for yourself that would have been unavailable to you just a few years ago.

But before I explain what you should do next...

There's one other important part of this article you'll note by scrolling down to the next slide.

The writer has included a tip list at the bottom of the article.

Journalists love tip lists because they require no work or effort on their part. Newspapers and magazines can simply reprint them word for word, and even edit the list according to the space available. TV stations use them as fillers on slow news days or to be used as a “tag” on related stories (a tag is similar to a “sidebar”).

Reporters working on deadline can use tip lists to fill extra space if their stories come up a little short of the word count needed for the page.

All you need is six to ten items that tell people how to do something—like solve a particular problem. Examples:

The 10 Safest Ways to “Cheat” On Your Taxes

5 Most Effective Ways to Ask For A Raise

5 Most Common Reasons You Don’t Get the Job Offer You Want

10 Questions You Can Expect in a Job Interview—and the Right Answers to Give

10 Little Known Ways to Stop Your Snoring

17 Hidden Secrets to Help You Jump Start Your Ho-Hum Marriage

10 Safe Ways To Express Your Anger

There’s a lot more you can do with tip lists, surveys, “factoid fillers” how-to articles and other short features to attract the interest of journalists.

I won't go into detail about them here because that information is beyond the scope of this report. For more information, see my Special Report "How to Write Tip Lists That Position You as an Expert And Create a Constant Flow of Free Publicity" (scroll to the bottom of this article for a link).

But there's some other important information I'd like to bring to your attention right now.

Here's an article I found by clicking another link on the Google "parenting" page we looked at above.

This one was published in the Wisconsin Rapids Daily Tribune.

The article itself doesn't include a tip list, but there IS something at the bottom that really jumped out at me -- something that you shouldn't overlook if you want free publicity.

In the Wisconsin Rapids Daily Tribune, they actually invite you to contact the reporter who wrote the story. They not only give you her email address, but they provide forms you can fill in...

This is a GIFT!

They're actually making it extremely easy and simple to contact the reporter and introduce yourself.

So how do you take advantage of it?

You type could something like this in the "comment" box, and pay special attention to the words and phrases I've highlighted:

Dear Ms. Cleworth,

I just wanted to say "thank you" for the excellent article you wrote on teen parenting in the October 22nd edition of the Daily Tribune.

As the editor of a website on parenting, and author of a number of parenting "how to" articles, I was very happy to see the coverage you gave this important subject.

As I travel the country speaking to groups about parenting, I find so much concern, and frustration, among parents of teens.

And as you noted in your lead...the teens years ARE the toughest for parents but there are ways to smooth the road.

I've taken the liberty of including links to two articles I've written on precisely this subject, and if you visit my online media room at, you'll find many more.

There are also links to other resources, AND several tip lists that you may want to keep in your future file should you decide to do a follow up story sometime in the future.

This topic is my passion, Ms.Cleworth. I've spent years working with teens and parents to help both find solutions to the many problems and conflicts they face in our society today.

If I can be of service to you in any way in the future, please call on me.

Best wishes,

Jane Smith

PS I also publish a weekly newsletter offering tips for parents and teens. Your readers who may like to subscribe can go to for more information.

You can probably figure out what's happening here.

You're positioning yourself as an expert this reporter can call on in the future -- or even immediately.

I'd recommend that you follow up your email with a phone call a day or two later. To learn more about how to talk to journalists, click here.

And be sure to add the reporter to your "Media Hit List" so you can send regular press releases about what you're doing that may be helpful to them.

If you don't know how to write a press release, click here.


Remember, getting publicity and marketing yourself through publicity on radio, TV and in newspapers is not usually a one shot deal.

It's a series of small steps, taken over a period of time, that build up relationships with media people who can showcase you for their audiences.

By following the steps I've described above, you greatly increase your chances of reaching your publicity goals.

By George McKenzie, Publisher/Editor, Publicity Goldmine Ezine

For more by George McKenzie, please click here.

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