Effective Ad Copy Is The Key To Successful Marketing

Internet marketing is not any different to traditional forms of marketing. It all boils down to communication. If your advertising does not convey the benefit of your products or service then it will not succeed. Your marketing efforts must convince people that your service is superior to your competitors. The Internet has permitted advertisers to reach their target markets and secure qualified leads quickly and easily but the message conveyed by the ad is the backbone of any marketing effort. Here are a few ideas to help you put together ad copy which will make yor ad stand out from your competition:

Including a call to action may seem like a no-brainer but you would be suprised by the number of ads that do not do so. In simple terms, if you do not tell your customer to buy then they are unlikely to do so. If you take the time to express all the benefits of your service and demonstrate how they will help your customer and then forget to tell them to order or sign-up for your newsletter, then your efforts will be in vain.

People are always looking for the better deal. This does not necessarily refer to price. It can be a better product, superior service, and yes, the best price. Your ad must tell customers that there is something unique and valuable about your company and what it has to offer. Essentially, you need a "hook".

The 'hook' may not be directly related to the main product but it must compliment your overall product or service. If it is completely unrelated, then it will simply not attract the attention of your target market. Many companies use the word 'free' in their ads as a simple means to get people through the door and provide an opportunity to sell their true wares. The word 'free' is a very powerful one and is often used in ad copy as an attention grabber. In banner ads and email marketing campaigns, customers may be offered and incentive to click the banner or link to increase the effectiveness, or click through rate, of the campaign. This could be a time-sensitive offer for a better price or free bonus that will grab the attention of the client and increase the chance of taking action at the site.

A sucessful ad is the core of any successful Internet marketing campaign. The ad must immediately express the benefits of the service. It is a good idea to try and use your headline for this effect. There is little point in placing the benefits at the end of the copy if the customer is unlikely to read on past the headline. Don't forget to prompt the customer to take action and to take it now. If your ad has some kind of 'hook' to grab the attention, has the unique benefits of your service expressed immediately in the copy and has a clear call for the customer to take action, then it is likely you will get the results that you are looking for -- more sales!

Desmond Mantor is the Marketing Manager for Have Traffic a company specializing in producing highly targeted website traffic for commercial websites. Please visit http://www.havetraffic.com for information about our revolutionary web site promotion service


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