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Down to Business: Trade Shows
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How to Make the Most of Book Expo america (or other large trade shows) By Gail Richards
Are You "Cell"ing Yourself Short? By Susan Friedmann
Bring on the Baby Eyes Susan A. Friedmann, CSP
The Secret Weapon Every Savvy Exhibitor Should Use By Susan A Friedmann, CSP
27 Exhibiting Do's and Don'ts By Susan Friedmann
Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know By Susan Friedmann
The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y By Susan A. Friedmann
Getting the Best Value From Your Trade Show Exhibit By Emma McDonald
Using the Media Effectively To Promote Your Trade Show Exhibit By Susan Friedmann
Culture Clash: The A-Z of Exhibiting Overseas By Susan Friedmann
Building Brand Awareness Through Tradeshows By Susan Friedmann
At Your Service: The Ten Commandments of Great Customer Service! By Susan Friedmann
Who's Worth Your Time At Your Trade Show Booth? By Susan Friedmann
How to Work a Trade Show for the Most Lucrative Deals, at the Least Cost By Shel Horowitz
10 Tips to Use Giveaways Effectively at Trade Shows By Susan Friedmann
A Cheap and Effective Way to Exhibit at Trade Shows By Shel Horowitz
What to Bring When Walking a Tradeshow Floor By Shel Horowitz
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