Give Smart
Thomas J. Tierney & Joel L. Fleishman
Public Affairs Books
250 West 57th Street, Suite 1321, New York, NY 10107
9781588488956, $23.99,

Money alone doesn't solve everything. "Give Smart: Philanthropy That Gets Results" is a guide for business leaders and those with money who want to make the world a better place using some of their success to do so. But simply throwing money to charity isn't enough, Thomas J. Tierney & Joel L. Fleishman advise readers that using a bit of business sense can make philanthropy that much more effective. Advising business people to consider their beliefs, evaluating success, and much more, "Give Smart" takes good business sense and uses it for the greater good, highly recommended.

Your Brain and Business
Srinivasan S. Pillay
FT Press
c/o Pearson Technology Group
801 East 96th Street, #300
Indianapolis, IN 46240-3759
9780137064441, $34.99,

We aren't that far departed from our ancestors who wondered at the pretty glow of fire, how are we suppose to cope with the complex nuances of business? "Your Brain and Business: The Neuroscience of Great Leaders" looks into the science behind good leadership as Srinivasan S. Pillay presents a study of the brain when it comes to being a good leader. With some remarkable ideas, Pillay delves into the psychology and presents many things to think about - quite literally - in pushing oneself to become a better leader in today's business world. An insightful and scholarly study, "Your Brain and Business" is an excellent pick, very highly recommended.

Transport Logistics
Issa Baluch
Ivy House Publishing Group
5122 Bur Oak Circle, Raleigh, NC 27612
9781571975089, $50.00,

The move of goods across long distances has been the catalyst for modern industrialized society. "Transport Logistics" discusses the formation of transportation systems internationally. Focusing on eleven countries form many countries across the planet, Issa Baluch & Charles Edwards trace the history of transport in commerce back to the wheel and how it has proven to be a driving force in business from the earliest days forward. The countries studied are as varied as many African nations trying to construct a modern economy to the established countries such as Canada. "Transport Logistics" is an insightful and useful study, not to be overlooked.

Seeing Red Cars
Laura Goodrich

235 Montgomery Street, Suite 650
San Francisco, CA 94104-2916
9781605097275, $18.95,

What you see is what you get, and sometimes you just need to see better. "Seeing Red Cars: Driving Yourself, Your Team, and Your Organization to a Positive Future" is a business guide that focuses on the power of focus and positive thinking, as Laura Goodrich tells readers about the power of focus, and how subconsciously, our focus all too often is focused on the negative and we end up with negative results. Teaching readers on how to use their focus to push themselves and their company to the positive and using such thoughts well, "Seeing Red Cars" is a powerful read that definitely shouldn't be overlooked for those who want to understand that mind wins over matter, even in business.

Rip Off Your Necktie and Dance
Leen Zevenbergen
Global Professional Publishing
c/o Stylus Publishing
PO Box 605, Herndon, VA 20172-0605
9781906403690, $25.00,

It's easy to follow the rules so well you become restrained by them. "Rip Off Your Necktie and Dance" is a guide to the rules and when to break them and revolutionize their business and try something different in that never ending search for success. Leen Zevenbergen offers much advice on embracing innovation and going against the corporate grain - not only for more profit, but for a lot more happiness in the workplace at well. "Rip Off Your Necktie and Dance" is a valuable resource, highly recommended.

100 SOA Questions Asked and Answered
Kerrie Holley & Dr. Ali Arsanjani
Prentice Hall Professional
c/o Pearson Technology Group
801 East 96th Street, #300, Indianapolis, IN 46240-3759
0137080204, $29.99,

100 SOA Questions Asked and Answered is a recommendation for computer and business collections alike, but is reviewed here for its in-depth survey of the SOA paradigm for business environments. It explains SOA suitable for IT executives, considers governance and how SOA methods accelerate application development, considers standards and rules in SOA implementation, and much more. College-level business and computer collections will find this a key pick.

Branding Yourself
Erik Deckers & Kyle Lacy
c/o Pearson Technology Group
801 East 96th Street, #300, Indianapolis, IN 46240-3759
0789747278, $19.99,

BRANDING YOURSELF: HOW TO USE SOCIAL MEDIA TO INVENT OR REINVENT YOURSELF is a 'must' for any business collection, covering the basics of choosing the best social media tools for self-promotion from reaching people on LinkedIn to using Twitter to share ideas and avoiding common social networking mistakes. Any who would use social media effectively to create and promote a 'brand' will find the many ideas here perfect for business applications.

Berrett-Koehler Publishers Inc.
235 Montgomery Street, Suite 650, San Francisco, CA 94104-2916

R. Roosevelt Thomas, Jr.'s WORLD CLASS DIVERSITY MANAGEMENT: A STRATEGIC APPROACH (9781605094502, $32.95) offers a fine contribution to the field of diversity management, offering coverage of the basic philosophies, principles and concepts of the field. This approach must be applicable to any possible issue anywhere in the world: college-level business readers receive an analysis of managing workforce demographic representation, talent, and strategic mixtures, considering the range of diversity management issues and how to achieve goals from specific strategies. A fine pick for any global business library. Laura Goodrich's SEEING RED CARS: DRIVING YOURSELF, YOUR TEAM, AND YOUR ORGANIZATION TO A POSITIVE FUTURE (9781605097275, $18.95) uses the red car as a metaphor for achievement. Add workplace dynamics and scientific research to explore why we fixate on negative thoughts and how our brains can be rewired to focus on positives and you have a fine survey that offers keys to locating positive personal and professional support systems that build cooperative corporate structures. Business managers will find this a winner!

Follow That Customer!
Egbert Jan Ven Bel, Ed Sander, Alan Weber
Racom Communications
150 N. Michigan Ave., Suite 2800, Chicago, IL 60601
9781933199269, $39.95,

Sales are what drive business, and every failed sale is a setback. "Follow That Customer!: The Event-Driven Marketing Handbook" is a sales advisory guide from three individuals who use their combined technical and business experience to advise readers on being on the ball on how to land the next sale. The first step of course, is having the right thing to sale, knowing what people want, and offering that product. Explaining this business philosophy that has its roots in the old school mail order catalogs, "Follow That Customer!" is a business guide with sage advice that should be embraced by anyone who is in charge of landing sales for their business.

It's Not Really About the Hair
Tabatha Coffey with Richard Buskin
IT Books
10 East 53rd St., New York NY 10022-5299
9780062023100, $21.99,

It's Not Really About the Hair: The Honest Truth About Life, Love, and the Business of Beauty comes from a hairstylist and business woman who stars in her own hit TV show. Her autobiography blends business insights with her rise in the ranks of the competitive hairstyling world, making this a fine set of business experiences perfect for either business or fashion libraries.

Army of Entrepreneurs
Jennifer Prosek
1601 Broadway, New York NY 10019-7420
081441673X, $23.00,

ARMY OF ENTREPRENEURS: CREATE AN ENGAGED AND EMPOWERED WORKFORCE FOR EXCEPTIONAL BUSINESS GROWTH shares a system the author developed to make entrepreneurial behavior the basis of her successful public relations firm. Proof of the pudding of her success is her move from one office that generated about, $2 million in 1995 to three offices and, $10 million today. Her tested model is presented here in step-by-step format showing how to recruit, train and motivate staff members to be entrepreneurial in their existing work. Highly recommended!

The Art of Action
Stephen Bungay
Nicholas Brealey Publishing
20 Park Plaza, Suite 1115A, Boston, MA 02116
9781857885590, $29.95,

THE ART OF ACTION: HOW LEADERS CLOSE THE GAPS BETWEEN PLANS, ACTIONS AND RESULTS uses the author's experience as a consultant, military historian and senior manager to examine the 19th century Prussian Army and how it empowered junior officers to build agility and initiative. Chapters focus on shared characteristics and how managers often disconnect between goals and results, and offer ideas on better management strategy that can be applied to any business setting.

Accounting for Value
Stephen Penman
Columbia Business School
3022 Broadway, New York, NY 10027
9780231151184, $44.95, www.cup/

ACCOUNTING FOR VALUE teaches investors and analysts how to handle accounting in evaluating equities, offering the basics of investing and value and considering how to pay based on knowledge rather than speculation. From avoiding paying too much for a stock to calculating capital, this is a top pick for any investor who would apply basic accounting principals to investment strategy, and will appeal especially to any college-level business collection strong in investing principles.

Marketing Outrageously Redoux, revised edition
Jon Spoelstra
Bard Press
5275 McCormick Mtn Dr., Austin TX 78734
9781885167736, $16.95,

Marketing Outrageously Redoux: How to Increase Your Revenue by Staggering Amounts is an outstanding business and marketing guide that tells how to market much more effectively - by pushing the envelope. This revised edition covers basic ground rules for alternative marketing strategies and uses plenty of case history examples to explore plans that worked, plans that did not, and why. From simple tests to take for self-analysis to generating excitement and creating special effects in marketing, this is a 'must' for any business collection.

Fostering Sustainable Behavior, third edition
Doug McKenzie-Mohr
New Society Publishers
Box 189, Gabriola Island, BC V0R 1CX0 Canada
9780865716421, $24.95,

The third updated edition of Fostering Sustainable Behavior provides practitioners and educators with a fine set of techniques and practices that can be applied to any environmental program. From using norms to fostering sustainable behaviors to seeking commitments, creating incentives, and tweaking effective messages, this packs in keys to community-based social marketing and is a top recommendation.

50 Jobs in 50 States
Daniel Seddiqui
Berrett-Koehler Publishers Inc.
235 Montgomery Street, Suite 650, San Francisco, CA 94104-2916
9781605098258, $15.95,

50 Jobs in 50 States: One Man's Journey of Discovery Across America tells of an unemployed USC grad who tried 50 jobs in 50 weeks in 50 states. His journey surveyed industries and cultures often unique to the states he traveled in: being an auto mechanic in Michigan, a weddings coordinator in Vegas, a coal miner in West Virginia. Any who have searched for jobs in this tough market will relate to the author's search and obstacles - and many successes!

Earth Capitalism
Patrick U. Petit, Editor
Transaction Publishers
Rutgers-State University of New Jersey
35 Berrue Circle, Piscataway, NJ 08854-8042
9781412811064, $29.95,

EARTH CAPITALISM: CREATING A NEW CIVILIZATION THROUGH A RESPONSIBLE MARKET ECONOMY argues that human greed is the reason why we're depleting the Earth's resources - and it can be overcome through attention to a more balanced give-and-take in lifestyle. From finding happiness grounded in gratitude for plenty to appraising life and bounty, this provides ethical values to global economics and promotes a different path to global capitalism. College-level collections on business analysis will find this perfect for classroom debate.

Working for Yourself, eighth edition
Lisa Guerin, editor
Nolo Press
950 Parker Street, Berkeley, CA 94710
1413313310, $39.99,

The eighth updated edition of WORKING FOR YOURSELF covers all the latest laws and taxes for the one-person business and is packed with examples and free legal and tax details. Step-by-step instructions cover everything from contracts and agreements to determining how much to charge clients, how to maintain a home or outside office, assuring timely payments, and more. Independent contractors, freelancers and consultants will appreciate the range of details which are very specific and include the basics of how to get paid reliably and on time. Very highly recommended: an essential pick for the self-employed and collections catering to them!

No Sneakers at the Office
Adam T. Scholl
Landmarc Press
736 Highway 287 North, Crockett, TX 75835
9780984512904, $14.95,

After four years of college, you don't know everything yet. "No Sneakers at the Office: A Practical Handbook for the Business World" is a guide to those who want to cut through the red tape of business and not let it stand in front of their own drive for success. Designed for those just entering the field, Adam Scholl gives novices all they need to know to not step on the wrong toes and throw out the wrong signals. "No Sneakers at the Office" is a must for those with a drive to succeed but may not know every little detail on how.

Secrets of a Working Dog
Ellen & Patrick Galvin
Joseph Rudolph Publisher
4133 NE 32nd Place, Portland, OR 97211
9780982868034, $19.95,

Man's best friend has much to teach us about man's most feared daily grind. "Secrets of a Working Dog" is a humorous take on success in the corporate world as the Galvins present a self-help guide through the eyes of Bella the Boxer, their director of goodwill, or D.O.G.. Encouraging readers to connect with their inner dog, what will get them moving, being a leader when no one else will and not to drive oneself crazy while doing it, "Secrets of a Working Dog" is an excellent and highly recommended resource for anyone who wants to succeed in life and in the business world.

The Small Business Guide 2011 Edition
Owen O. Daniels
Small Business Zone
PO Box 251, Evanston, IL 60204
9780982903612, $29.95

The small business failure statistic is read off all too often. "The Small Business Guide 2011 Edition" is designed to help aspiring business people not join those statistics and find their own level of success. Comprehensive with plenty of resources on start up, advertisements, charts and forms to make number crunching easier, Owen O. Daniels keeps the limited resources of small business strongly in his mind for his suggestions. "The Small Business Guide 2011 Edition" is a strong pick for someone considering their own small business.

Hot Leaders, Cool Facilitators
Bart R. Wendell
Net Worlding Publishing
222 North Columbus, Chicago, IL 60601
9780984194896, $19.95,

There is a time to act, and a time to let others act. "Hot Leaders, Cool Facilitators: Learning to Lead One Meeting a Time" is a guide to when to do what in regards to a business meeting to know when one should take charge and when to allow someone else's ideas to take the stage. A business meeting is where to let ideas blossom, and Bart R. Wendell lets plenty of expertise in the avenue shine through. "Hot Leaders, Cool Facilitators" is a business guide to consider for anyone who wants to lead the meetings in the right direction.

The Center of Gravity
Jack Bernstein
Interlingua Publishing
423 S. Pacific Coast Hwy, Suite 208, Redondo Beach, CA 90277
9781602990197, $19.99

A good business doesn't do things on the fly, success is pre-meditated. "The Center of Gravity: Creating a Battle Plan for Your Business" grants business advice with the idea of center of gravity, focusing on protecting your vital areas while striking at your competitors. Drawing on some military philosophy, Jack Bernstein grants readers quite a bit of wisdom, and makes "The Center of Gravity" packed cover to cover with sage wisdom.

Death of the American Investor
Nico R. Willis
Networth Publications
1661 East Camelback Road 2nd Floor, Phoenix, AZ 85016
9780615392622, $17.95,

Investment is a key component to wealth, and how Americans gained their prosperity today. But that prosperity is drifting elsewhere. "Death of the American Investor: the Emergence of a New Global eShareholder" discusses the financial future of a world where America's financial power wanes. Offering his work as a warning, solution, and advisory to the would be investors of the world, "Death of the American Investor" proves to be quite the well-researched read.

No Ceiling, No Walls
Susan L. Colantuono
Interlude Productions
c/o Leading Women
PO Box 1124, Charlestown, RI 02813
9780967312927, $24.95

The best kept secrets of business shouldn't be that secret. "No Ceiling, No Walls: What Women Haven't Been Told About Leadership from Career-Start to the Corporate Boardroom" is a guide for women who are entering the business world and want to prosper and succeed at a much higher level. Speaking the language of business might seem a bit foreign to some women, but it's simpler than what one thinks to deal with the business lingo and succeed just as much as any man. "No Ceiling, No Walls" is a fascinating read with plenty of wisdom to absorb, highly recommended to any novice businesswoman.

3 Off the Tee: Targeting Success
Lorii Myers
Leda Publishing Crop
667 Welham Road, Suite 5, Barrie, ON Canada, L4N-0B7
9780986790003, $18.95

Attitude is an often overlooked aspect of success. "3 off the Tee: Targeting Success: Develop the Right Business Attitude to be Successful in the Workplace" uses the theme of the eighteen holes of golf to tell how one can form the winning attitude that succeeds in business, an attitude that realizes its faults and looks to improve it, confidence without arrogance, and building good relationships. For those who want act like a success so they can be a success, "3 off the Tee" is a useful and highly recommended guide to succeed in business.

The CSQ3 Solution
Frank Koczwara
CSQ3 Corporation
18502 Mellowgrove Ln, Spring, TX 77379
9780981587707, $29.95,

Good organization is vital to keep everything moving smoothly. "The CSQ3 Solution" is a business model from Frank Koczwara as he presents a model that can work in many types of business, as his model emphasizes clear communication, emphasizing the key projects and push the organization a whole to work better. With plenty of thought and good advice for any leader, "The CSQ3 Solution" is a must for anyone who believes their business is in dire need of restructuring.

Superior Customer Satisfaction and Loyalty
Sheldon D. Goldstein
ASQ Quality Press
600 N. Plankinton Avenue, Milwaukee, WI 53203
9780873897754, $44.00,

Any business is in the business of satisfaction. "Superior Customer Satisfaction and Loyalty: Engaging Customers to Drive Performance" is a guide for business leaders who want to pursue this invaluable resource that is customer satisfaction and use it to attract good repeat business and much more. Loyalty is the ultimate goal, but attaining such from your customers is easier said than done, as author Sheldon D. Goldstein draws on his decades of experience to advise managers and leaders and the many avenues to attain this relationship with one's customers. "Superior Customer Satisfaction and Loyalty" is a sage read, not to be missed by any aspiring business person.

The Improvisation Edge
Karen Hough
235 Montgomery Street, Suite 650, San Franscisco, CA 94104-2916
9781605095851, $19.95,

Thinking on your toes is key to success in business. "The Improvisation Edge: Secrets to Building Trust and Radical Collaboration at Work" is a guide for business leaders on building trust and rapport with one's company, and taking cues or good cooperation from an unlikely source - theatrical troupe players. Improvisation teaches quick thinking and cooperation, and Karen Hough seeks to translate those principles into teamwork in business. "The Improvisation Edge" takes an nontraditional approach for highly excellent results.

Managing Conflict at Work
Clive Johnson & Jackie Keddy
Kogan Page
525 South 4th Street, #241, Philadelphia, PA 19147
9780749459529, $39.95,

Conflict is unavoidable, the grace is dealing with it well. "Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working Relationships" is a guide to dealing with conflict as a business leader and limiting its negative impact on your business. Authors Clive John & Jackie Keddy apply their experience as business consultants to tell readers that conflict is not always bad either and can be applied constructively for businesses. Including chapters on creating a conflict management solution for one's business, "Managing Conflict at Work" is a thoughtful delve into this topic that is not as easy to understand as one would think.

The Entrepreneur Equation
Carol Roth
10300 N. Central Expressway, Suite 400, Dallas, TX 75232
9781935618447, $24.95,

Everyone wants to be their own boss, but it's not always entirely practical. "The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business" discusses how to gauge one's own potential success in a world where most small businesses seem to fail in the first five years. With wisdom on what it takes to succeed in a cutthroat business world, realizing that not everyone is destined to be a millionaire or even own their own business, and knowing when to act and when to hold your hand. "The Entrepreneur Equation" is a choice read for anyone who is pondering diving into the world of business.

The Enlightened Enterprise
Christian M. Ellis
1 Union Square West, Suite 909, New York, NY 10003
9781590792087, $17.95,

Happiness is one thing businesses rarely take stock of. "The Enlightened Enterprise: Walking the Path of the Conscious and High Performing Organization" delves into the happiness and contentment of business and how they can play a bigger role in business than one would think. Christian Ellis seeks to take readers on a journey of business spirituality and how understanding its application can do wonders for a business's success and productivity. "The Enlightened Enterprise" is a thoughtful and solidly recommended read for any business leader concerned about their business's happiness.

Social and Behavioral Research and the Internet
Marcel Das, Peter Ester, & Lars Kaczmirek
c/o Taylor & Francis Group
270 Madison Avenue, New York, NY 10016
9781848728172, $47.95,

The internet has provided an unusual symbol of culture in recent years. "Social and Behavioral Research and the Internet: Advances in Applied Methods and Research Strategies" looks at how to use the internet for business and research to understand the trends of people and the internet. Tracing real world examples and drawing the lessons learned throughout, detailing the details of internet research, going above basic applications, and making the most of the information that has been gathered. Designed as a practical guide for the many aspects of business that would make use of it, "Social and Behavioral Research and the Internet" is a very useful resource and solid addition to any community library technology collection.

The Essential Advantage
Paul Leinwand & Cesare Mainardi
Harvard Business Review Press
60 Harvard Way, Boston, MA 02163
9781422136515, $29.95,

Not every strategy works for everyone. "The Essential Advantage: How to Win With a Capabilities-Driven Strategy" is a guide to zeroing in on your company's advantage and using it to win your chosen market. Drawing on existing success stories, the authors give advice on finding what your business can do that others cannot, playing the market well, finding opportunities, and organizing one's company well. With an excellent breakdown on these many topics, "The Essential Advantage" should be required reading for anyone who wants to make their business grow and flourish and wants to understand that not every route to success is the same.

Customer Worthy
Michael R. Hoffman
Paramount Market Publishing
950 Danby Road, Suite 136, Ithaca, NY 14850
9780981986913, $49.95,

The customers drive any business, and knowing what they want is the key to success. "Customer Worthy: Why and How Everyone in Your Organization Must Think Like a Customer" is a marketing guide that comes with the wisdom that business must be driven by what the customer wants and how this fact must drive the business on every level. Michael Hoffman provides insight on how to reach these objectives and attract customers more easily by understanding their concerns on the topics of privacy, needs, pricing, and face to face contact. "Customer Worthy" is a sage business guide any marketing professional should consider.

Information Nation
Jeffrey M. Stanton, Indria R. Guzman, Kathryn R. Stam
Information Today Inc.
143 Old Marlton Pike, Medford, NJ 08055
9781573874014, $35.00,

Information Nation: Education and Careers in the Emerging Information Professions presents three years of research by three educators who ask why colleges have failed to teach and produce a new generation of information professionals for nearly every business in U.S. society. From issues of retention to how students are prevented from gaining the interdisciplinary skills they need to help the U.S. gain leadership in the global information world, this also tells of students who are thriving in new majors and jobs that could lead to an economic recovery. A fine assessment for any business or education collection!

Value Chain Finance
IIRR Institute
KIT Publishers
9789460220555, $39.95,

College-level collections strong in international farmer support agencies will find this focuses on rural finance and financial services for value chain development, offering keys to understanding the process whereby specialized financial institutions are linked to the value chain to offer services that build relationships along the line. 13 cases from 10 countries around the world provide keys to linking value chains to rural initiatives and improving the lives of the rural poor and make this a solid pick for business and international social issues collections alike.

Practically Radical
William C. Taylor
William Morrow & Company
c/o HarperCollins Publishers
10 East 53rd Street, New York, NY 10022-5299
9780061734618, $27.99,

PRACTICALLY RADICAL: NOT-SO-CRAZY WAYS TO TRANSFORM YOUR COMPANY, SHAKE UP YOUR INDUSTRY, AND CHALLENGE YOURSELF comes from the co-founder and founding editor of Fast Company, one of the world's top business magazines, and offers in-depth insights into over twenty profit and nonprofit companies to find out how they moved forward under all kinds of conditions. From embracing new ideas and opportunities to taking risks for the bigger picture, this is an outstanding survey any forward-thinking businessman needs!

The Quants
Scott Patterson
Crown Business
c/o The Random House Publishing Group
1745 Broadway, 17th floor, New York, NY 10019
9780307453389, $16.00,

THE QUANTS: HOW A NEW BREED OF MATH WHIZZES CONQUERED WALL STREET AND NEARLY DESTROYED IT provides a journalistic investigation of the rise of the elite math genius who run supercomputers and who have become masters in Wall Street power plays. Their role in the rise and fall of the market in recent years is analyzed in a lively, disturbing survey key to any collection strong in stock market analysis and history.

The Right-Brain Business Plan
Jennifer Lee
New World Library
14 Pamaron Way, Novato, CA 94949
9781577319443, $19.95,

The Right-Brain Business Plan: A Creative, Visual Map for Success offers a different method of approaching business that appeals to all kinds of thinkers who seek creative approaches to doing business. It encourages entrepreneurs to embrace creative dreams while holding on to business plans grounded in reality, and outlines the differences between a right-brain business plan and traditional approaches. An intriguing formula encourages success through creative thinking.

The Personal MBA
Josh Kaufman
Portfolio Penguin
c/o Penguin Group USA
375 Hudson St., New York NY 10014
97815918435328, $27.95,

THE PERSONAL MBA: MASTER THE ART OF BUSINESS provides a multidisciplinary approach to business education, sharing the basics of marketing, sales, negotiation and systems design. In effect a course under one cover, this details the most important business lessons the author's learned and translates them into models that can be applied to real-world experiences. Case histories and explorations are also tied to video tutorials on Simply outstanding!

Exorbitant Privilege
Barry Eichengreen
Oxford University Press
198 Madison Avenue, New York NY 10016-4314
9780199753789, $27.95,

Exorbitant Privilege: The Rise and Fall of the Dollar and the Future of the International Monetary System comes from an economist who challenges the assumptions about the future of the dollar. His work has been featured in numerous financial publications in recent months, and here he evaluates the U.S. economic situation as he presents the idea that the supremacy of the U.S. dollar is not a requirement for economic health. College-level economic collections will find this a modern discussion and a winning survey!

Guitar Lessons
Bob Taylor
c/o Wiley Professional Trade Group
111 River Street, Hoboken, NJ 07030-5774
9780470937877, $24.95,

GUITAR LESSONS: A LIFE'S JOURNEY TURNING PASSION INTO BUSINESS comes from the co-founder and president of Taylor Guitars, and provides a fine story of a teen who couldn't afford a guitar, made his own in shop class during his junior year of high school, and went on to evolve an entire career making guitars. His autobiography shares business tips on how his passion led to his business success, how he worked with a business partner to grow his endeavor, and lessons learned along the way. Libraries catering to musicians and business entrepreneurs will find this a lively, popular pick.

Atlantic Publishing
1405 SW 6th Avenue, Ocala, FL 34471

John Peragine and Cheryl Russell's EBAY INCOME, 2ND EDITION (9781601384416, $24.95) tells how anyone can build a profitable online business with eBay. >From learning how eBay works and the process of creating and handling an auction from start to finish to making multiple sales, using marketing and programming tools, and understanding Buy It Now merchandising, this covers all angles of selling on eBay, and is a pick for business and general collections alike. Business libraries will find Michael J. Cavallaro's HOW TO OPEN & OPERATE A FINANCIALLY SUCCESSFUL PRIVATE INVESTIGATION BUSINESS (9781501383310, $39.95) a winning exploration. It comes with a CD-ROM that packs in all forms used in the book plus a pre-written business plan in MS Word, and it is written for any who have worked in private investigation and wants to know more about the profession's opportunities. From hiring and keeping a qualified, professional staff to managing employees, this pairs business general basics with PI-specific instruction perfect for any business collection.

Harvard Business Review Press
60 Harvard Way, Boston, MA 02163

Harvard Business Review's ON STRATEGY (9781422157985, $24.95) is a pick for any college-level business collection strong in business management, and pinpoints the problems inherent in companies that spend too much time on strategy development with few proven results. From distinguishing a company from rivals and clarifying its strengths to developing concrete methods of measuring strategy, this packs in many keys to improving strategy analysis and business success, by linking strategy to real-world results and streamlining the entire analytical process. HBR's ON LEADERSHIP (9781422157978, $24.95) is also a top pick for business collections, showing business managers how to make the transition from being a good manager to a key leader. It tells how to motivate others to excel, shows how to make positive changes, and teaches how to manage using tough empathy techniques. A 'must' for any business collection catering to managers. Also recommended is Linda A. Hill and Kent Lineback's BEING THE BOSS: THE 3 IMPERATIVES FOR BECOMING A GREAT LEADER (9781422163894, $25.95) which considers how to get the best from people in a tough environment. It comes from six decades of the authors' combined business management experience and research, and provides insights and directions that outline how managers get 'stuck' and how they make progress. Any business manager will find this a top pick!

The Facebook Marketing Book
Dan Zarrella & Alison Zarrella
1005 Gravenstein Hwy North, Sebastopol, Ca 95472
9781449388485, $19.99,

The Facebook Marketing Book is a pick for any computer library but is especially recommended here for its focus on how to use the popular online social networking site to promote a brand, products and services. Proven tactics link Facebook's structure and approach with techniques to attract prospective customers, showing how to make the most of the pages without falling into the usual pitfalls would-be business users encounter.

How to Start a Home-Based Bakery Business
Detra Denay Davis
Globe Pequot Press
Box 480, Guilford, CT 06437
9780762760824, $18.95,

How to Start a Home-Based Bakery Business offers insights on all the basics to starting a home-based bakery business. Veteran cook and caterer Detra Denay Davis provides strategies to launch and grow a bakery business. From understanding local and federal regulations to packaging, labeling, and marketing, this shows how to market products successfully. Home-based bakers will welcome the worksheets, checklists, and sample recipes and more, and will appreciate a wealth of specifics to home-based baking over the usual general business start-up approach. Very highly recommended!

Design It!
Rona Arato
Tundra Books
Box 1030, Plattsburgh, NY 12901
9780887768460, $20.95,

DESIGN IT! THE ORDINARY THINGS YOU USE EVERYDAY AND THE NOT-SO-ORDINARY WAYS THEY CAME TO BE is intended for kids ages 8-11 but reviewed here for its additional interest to adults who want a fine visual introduction to the potentials of a design career. The survey includes biographies of inventors who produced the tub, microwave, camera and more, keys to how their discoveries linked to industrial design. From history to activity suggestions and facts, DESIGN IT! is for any interested in a career in industrial design.

Edward M. Hallowell, MD
Harvard Business School Press
60 Harvard Way, Boston, MA 02163
9781591399230, $26.95,

SHINE: USING BRAIN SCIENCE TO GET THE BEST FROM YOUR PEOPLE tells how to get the best from an employee or team - and what to do when the best isn't being presented. Issues and advice come from a psychiatrist and ADD expert in peak performance, and blends the latest brain science research with business practices. It's not just theory, but a solid approach to proven success.

Make Your Own Rules
Wayne Rogers with Josh Young
1601 Broadway, New York NY 10019-7420
0814416578, $23.00,

Make Your Own Rules: A Renegade Guide to Unconventional Success comes from an author whose creative approach has worked across the board, from his business pursuits to his career in film and stage. It's also gotten him through starting up and turning around numerous businesses, so MAKE YOUR OWN RULES comes from solid life experience and tells readers what actually worked for him in business over the past four decades, what didn't work, and why. With its candor and solid advice keyed to real-life experiences, this is a 'must' for any business collection!

The Great Workplace
Michael Burchell & Jennifer Robin
989 Market Street, 5th floor, San Francisco, CA 94103-1741
9780470596265, $27.95,

THE GREAT WORKPLACE: HOW TO BUILD IT, HOW TO KEEP IT, AND WHY IT MATTERS shows how the Great Place to Work Institute produces its assessment of the Fortune 100 best companies to work for list, which features some of the best-known business names in the world. A great workplace environment offers more than good pay and perks: it involves trust between employee and employer and enjoyment of the overall atmosphere and its participants. Chapters use decades of research to consider how leaders and managers can reinforce values of trust and pride in a company.

Be Your Own Brand, second edition
David McNally & Karl D. Speak
235 Montgomery #650, San Francisco CA 94104-2916
9781605098104, $19.95,

The second updated edition of BE YOUR OWN BRAND: Achieve More of What You Want by Being More of Who You Are comes from authors who show that developing a personal brand is not about creating and marketing a contrived image, but about discovering who you really are and marketing the truth. The entire process of creating a brand is covered, from considering the brand's relationship to real-world identity to marketing it effectively. This revised edition includes new material on how to use social media to build a person brand.

Make It in America
Andrew N. Liveris
c/o Wiley Professional Trade Group
111 River Street, Hoboken, NJ 07030-5774
9780470930229, $24.95,

MAKE IT IN AMERICA: THE CASE FOR RE-INVENTING THE ECONOMY comes from the chairman and CEO of the Dow Chemical Company, and makes a strong case for supporting domestic manufacturing, key to the long-term health of the U.S. economy. America needs to re-invent its manufacturing base quickly, Andrew Liveris maintains: his book shows why manufacturing is so essential to America's future, and offers tips on private and government engagement alike. Business libraries - and many a general interest collection - will find this a pointed, easy read.

Eat People
Andy Kessler
Portfolio Penguin
c/o Penguin Group USA
375 Hudson St., New York NY 10014
9781591843771, $25.95,

EAT PEOPLE AND OTHER UNAPOLOGETIC RULES FOR GAME-CHANGING ENTREPRENEURS shares twelve ideas entrepreneurs can use to identify and improve upon the next big trend. Author Andy Kessler was an investment banker, venture capitalist, and hedge fund manager who learned truths about successful start-ups - and heard pitches from those whose ventures failed. His identification of the most successful as people who have identified and latched on to trends that skyrocket makes for a fine survey probing the difference between a smart trend or a delusion. The twelve basic rules he presents from his findings are key to business success.


The Midwest Book Review is an organization of volunteers committed to promoting literacy, library usage, and small press publishing. We accept no funds from authors or publishers. Full permission is given to post any of these reviews on thematically appropriate websites, newsgroups, listserves, internet discussion groups, organizational newsletters, or to interested individuals. Please give the Midwest Book Review a credit line when doing so.

The Midwest Book Review publishes the monthly book review magazines "California Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwatch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available for free on the Midwest Book Review website at

Anyone wanting to submit books for review consideration can send them to:

James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129

To submit reviews of any fiction or non-fiction books, email them to (Be sure to include the book title, author, publisher, publisher address, publisher website/phone number, 13-digit ISBN number, and list price).

James A. Cox, Editor-in-Chief
Midwest Book Review

SecurityMetrics for PCI Compliance, QSA, IDS, Penetration Testing, Forensics, and Vulnerability Assessment


Many of the 1000+ articles on Frugal Fun and Frugal Marketing have been gathered into magazines. If you'd like to read more great content on these topics, please click on the name of the magazine you'd like to visit.

Ethics Articles - Down to Business Magazine - Frugal & Fashionable Living Magazine
Global Travel Review - Global Arts Review - Peace & Politics Magazine
Frugal Marketing Tips - Frugal Fun Tips - Principled Profit
Why The Business Ethics Pledge Campaign
Clean and Green Marketing

Our Privacy Policy

Click here to order Shel's books on cost-effective and ethical marketing

This site is brought to you by Shel Horowitz,
Director of Accurate Writing & More--bringing you marketing,
writing, and career assistance since 1981.
(413) 586-2388

For information on reprinting articles from this site, click here.

You're also invited to visit our sister sites:
(ethical, cooperative, and profitable business success)
(How to have more fun and spend a lot less money)
(marketing, writing, and career services)

Social networking icons by

Disclosures of Material Connections:

Site copyright © 2000-2011 by Shel Horowitz