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Amazon Income
Sharon L. Cohen
Atlantic Publishing Group, Inc.
1405 SW 6th Ave, Ocala, FL 34471-0640
9781601382993, $24.95, www.atlantic-pub.com
Amazon was formed out of the aspiring dreams of an entrepreneur, and people can use Amazon to blossom their own aspiring dreams. "Amazon Income: How Anyone of Any Age, Location, and/or Background Can Build a Highly Profitable Online Business with Amazon" " is a guide to starting one's own business through Amazon.com, the internet market place which has taken to being a place where trade happens. Amazon has reached its size and success by embracing any agreement that can be mutually exclusive, and Sharon L. Cohen hopes to help readers link in with this philosophy. "Amazon Income" is a top pick for aspiring entrepreneurs.
Get Seen
Steve Garfield
John Wiley & Sons, Inc.
111 River Street, Hoboken, NJ 07030-5774
www.wiley.com
9780470525463, $24.95 www.wiley.com
Get Seen: Online Video Secrets to Building Your Business adds to the 'New Rules of Social Media' series and examine success stories of companies using online video. It provides a series of plans and tools businesses can use to successfully market to their customers on the social web, teaching readers how to record, edit and export videos as well as where to post them. Any business interested in video blogging applications and potentials needs this.
Presentation Zen Design
Garr Reynolds
New Riders
1249 - 8th St., Berkeley, CA 94710
0321668790, $34.99 www.newriders.com
Presentation Zen Design offers a range of design tricks and tips to enhance a presentation, offering guidelines and basic principles for achieving overall harmony and balance using Zen simplicity. From preparing a talk to simplifying data and making your own images 'pop', PRESENTATION ZEN DESIGN: SIMPLE DESIGN PRINCIPLES AND TECHNIQUES TO ENHANCE YOUR PRESENTATIONS will reach a wide audience, from students to business and computer professionals and managers alike.
Hip & Sage
Lisa Haneberg
Davies-Black
20 Park Plaza Suite 1115A, Boston, MA 02116
9780891062455, $19.95 www.nicholasbrealey.com
HIP & SAGE: STAYING SMART, COOL AND COMPETITIVE IN THE WORKPLACE is for any career library and offers keys to using the new technologies that are changing how business gets done. Professionals seeking to learn these new strategies will receive keys to the knowledge younger workers have, and how to place new practices into the goals of communicating, connecting and collaborating. Business libraries will find this outstanding.
Friends With Benefits
Darren Barefoot and Julie Szabo
No Starch Press
555 DeHaro Street, #250, San Francisco, CO 94107
9781593271992, $24.95 www.nostarch.com
Friends With Benefits: A Social Media Marketing Handbook packs in keys to marketing, blending real-world case studies with insights on how to use websites and social media marketing campaigns to reach customers. From monitoring discussions to using viral videos and Twitter, this offers a review of social media overall and how to fit a business objective into its progression.
The Art of Strategy
Avinash K. Dixit and Barry J. Nalebuff
W.W. Norton
500 - 5th Avenue, New York NY 10110
9780393337174, $17.95 www.wwnorton.com
THE ART OF STRATEGY: A GAME THEORIST'S GUIDE TO SUCCESS IN BUSINESS AND LIFE shows how to apply the basics of game theory to everyday situations, using real-life examples and case studies to show how game theory can inform business and personal interactions alike. Ten scenarios highlight strategic interactions and offer keys tying games to business, from changing a game to your advantage to manipulating information in a strategic interaction. Business libraries need this.
201 Tips to Start and Build Your Own Business
Jay Miletsky
Course Technology
c/o Cengage Learning, Inc.
200 First Stamford Place, Stamford, CT 06902
1435455487, $14.99 www.courseptr.com
201 Tips to Start and Build Your Own Business comes from a career entrepreneur who tells how to handle finances, market a company, acquire and work with business partners - everything needed to know when starting and building a business, from the author's own personal experiences as a successful entrepreneur. These are solid discussions of major issues affecting running a business and make for a fine pick for all kinds of collections, from business to general-interest.
The Second Chance Revolution
Edward G. Rogoff
Rowhouse Publishing
1375 Broadway, Suite 600, New York, NY 10018
9780979152290, $17.95, www.rowhousepublishing.com
Some consider retirement, and others consider just starting their career. "The Second Chance Revolution: Becoming Your Own Boss After 50" is a guide to using one's golden years as a launch pad to being a business leader after spending the first half of their life as a follower. Drawing on true life anecdotes, Edward G. Rogoff gives individuals all the knowledge they need to grasp how to make their mark and their legacy when the youth is gone, but the wisdom still remains. "The Second Chance Revolution" is a top pick for any aspiring entrepreneur who wants retirement on the back burner.
The Refractive Thinker
Lentz Leadership Institute
9065 Big Plantation Avenue, Las Vegas, NV 89143-5440
9780982303665, $18.95, www.lentzleadership.com
It's easy to say you want to change the world, but thinking is something deeper than that. "The Refractive Thinker: Volume III: Change Management" is a collection of essays from various scholars as they discuss change on many different levels from education of business, and more. The writers presented within have doctorates in their chosen field, making their expertise highly enlightening to read, making "The Refractive Thinker" a series to watch out for and be informed by.
Leadership Building Blocks
Dawn McCoy
Flourish Publishing
PO Box 5506, Midlothian, VA 23112
9780981994499, $14.95, www.flourishpublishing.com
There's always qualities that separate good from great. "Leadership Building Blocks: An Insider's Guide to Success" is a guide for those who want to rise to the challenge of leadership with flying colors. Encouraging readers to embrace their intuition, face a bad situation down with out faltering or giving up one's own beliefs, and use the right short cuts to get the most out of your followers. "Leadership Building Blocks" is a choice pick for those who want to become the ideal leader for their company.
Going Above and Beyond
Katharine C. Giovanni
NewRoad Publishing
3650 Rogers Road, #328, Wake Forest, NC 27587
9781931109086, $17.95, www.newroadpublishing.com
The importance of good customer service is not something to be underestimated. "Going Above and Beyond: Reach the Pinnacle of Customer Service by Learning How to... Think and Act Like a Concierge" discusses civil service that goes far and above the normal call of duty in order to give a customer service experience that cannot be matched anywhere else in the world. "Going Above and Beyond" is a top pick for those who want to embrace customer service as their main product that'll keep customers coming back.
Economics for the Rest of Us
Moshe Adler
New Press
38 Greene St., New York NY 10013
9781595581013, $24.95 www.thenewpress.com
Economics for the Rest of Us: Debunking the Science That Makes Life Dismal explains how the global economic crisis has come to pass, debunking two core tenants of economics that make it the 'science of the rich' and cause economics to be used to justify cruel and illegal policies. Economics can be used to justify divisions between rich and poor, and to support ideas of 'economic good' - this book shows how it's done and is key for any business or general library.
Futuretainment
Mike Walsh
Phaidon Press
180 Varick Street, 14th floor, New York, NY 10014
9780714848754, $29.95 www.phaidon.com
FUTURETAINMENT: YESTERDAY THE WORLD CHANGED NOW IT'S YOUR TURN comes from an experienced media commentator and trend analyst specializing in consumer behavior changes. Its difference is evident right away in its die-cut cover panel designed by Vince Frost which offers 23 insights with original photos, graphs and data visualizations setting this apart form the usual business book. Companies learn how they can use digital innovations to their advantage - and explore the consumer's connections with digital media in a visually stunning guide recommended for business and arts collections alike.
Federal Acquisition: Key Issues and Guidance
Paula B. Compton
Management Concepts
8230 Leesburg Pike Suite 800, Vienna, VA 22182
9781567262483, $59.00 www.managementconcepts.com
Federal Acquisition: Key Issues and Guidance offers a basic guide to understanding and working with federal government contracting. Explanations of the major phrases and tasks in contracting offer a focus on deficiencies, failures, violations, and inadequate price or cost analysis - common issues - and provide newcomers to government acquisition processes with keys to strong federal acquisition processes. No business collection should be without this!
Becoming the Evidence-Based Manager
Gary P. Latham
Davies-Black
20 Park Plaza Suite 1115A, Boston, MA 02116
9780891062608, $27.95 www.nicholasbrealey.com
Becoming the Evidence-Based Manager: Making the Science of Management Work for You offers a fine guide to research and data to prepare managers and teams for the global marketplace. Examples from around the world offer a toolkit to show managers how to put research into daily practice, from inspiring employees and coaching them to become high performers to creating more effective teams. An outstanding survey evolves.
Training Design Manual, second edition
Tony Bray
Kogan Page USA
525 South 4th Street, #241, Philadelphia, PA 19147
9780749456256, $49.95 www.koganpageusa.com
The second edition of TRAINING DESIGN MANUAL offers theory and exercises on design processes and methods of creating successful training programs. From developing a proposal to measuring changes following learning and considering different learning styles, this provides an excellent guide to developing effective training programs.
EDITOR'S NOTE:
The Midwest Book Review is an organization of volunteers committed to promoting literacy, library usage, and small press publishing. We accept no funds from authors or publishers. Full permission is given to post any of these reviews on thematically appropriate websites, newsgroups, listserves, internet discussion groups, organizational newsletters, or to interested individuals. Please give the Midwest Book Review a credit line when doing so.
The Midwest Book Review publishes the monthly book review magazines "California Bookwatch", "Internet Bookwatch", "Children's Bookwatch", "MBR Bookwatch", "Reviewer's Bookwatch", and "Small Press Bookwatch". All are available for free on the Midwest Book Review website at http://www.midwestbookreview.com
Anyone wanting to submit books for review consideration can send them to:
James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129
To submit reviews of any fiction or non-fiction books, email them to MWBOOKREVW@aol.com (Be sure to include the book title, author, publisher, publisher address, publisher website/phone number, 13-digit ISBN number, and list price).
James A. Cox, Editor-in-Chief
Midwest Book Review
http://www.midwestbookreview.com
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