Not having a business card is as bad as using an eMail address that ends in AOL.com It's just not professional.
With domain names costing less that 9 bucks a year, there's no excuse for anyone in business to have an AOL.com address. With business cards costing less than 9 bucks at the big box store, there's no excuse for anyone in business not to pass them about.
Here are my 9 Big Ideas for Better Business Cards
1 - Keep it Simple
2 - Put YOU in the Middle
Your name is the most important part of the card put it in the middle and big enough to see without granny glasses.
3 - Stick with White
White, glossy, shiny cards say "Business". Pastels and swirls say "Avon Lady".
4 - Forget the Beeper Number
No need to list cell phones and beeper numbers. If you want a customer to have them, it is far more impressive for you to hand write it on the card ("I'm giving you my private cell phone number...")
5 - Don't Do It At Home
For what you spend on blank microperf cards and the time to get it right, you could pay to have them look professional instead of home baked.
6 - Use Both Sides
The back of the card can be used to reinforce your selling proposition. Think of your card as a little newspaper ad. Use both sides.
7 - Throw 'em Away When ANYTHING Changes
Don't be a cheapskate. Spend the bucks for new cards rather than penciling in corrections. Be professional.
8 - Never Leave Home Without One
Always carry a supply of business cards. You never know. And keep them handy in a ready pocket, not tucked away at the bottom of a bag, so you can present one with a flourish on demand. Keep a backup stack in the car.
9 - Present It With A FLAIR
Practice offering your card with BOTH hands. It makes a BIG impact. Your goal is to get people to remember you and save your card. Do that by using both hands.
© 2006 BIG Mike McDaniel http://BigIdeasgroup.com
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