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Over 200 articles to help you run your business better--everything from how to prevent credit card fraud to how to run a successful business on- or off-line to trend articles about the future of business. Featuring some of the best thinkers of the Digital Age.
Down To Business is a magazine to help you run your business more profitably—as part of our site-wide commitment to help you do better with less in both business and pleasure. The magazine features articles from some of the leading lights in the entrepreneurial niche, including John Audette, Sharon Tucci, Jeffrey Lant, Paulette Ensign, Azriela Jaffe, Paul Krupin, Rick Beneteau, and many others. Please check frequently for new content.
Why is a business magazine devoting its lead section to sustainability and its closing section to family dynamics? Because everyone already knows about the importance of the Internet, about marketing strategies, about sound management. Not everyone knows about these two areas.
Sustainable businesses treat all systems--including energy consumption and other inputs, waste streams, and of course the well-being of their employees--as important factors that need to be examined and optimized. as resources become scarce and expensive, as the penalties for despoiling the environment increase both economically and socially, these are the businesses that will thrive in the decades to come.
As for family business dynamics...for the millions of privately owned companies out there, addressing how the family systems impact the business is also crucial to long-term profitability. Otherwise, the mental energy and economic capital that the business generates will be lost in squabbles over who gets how much.
I've been writing about frugality long enough to be called an "expert." Sustainable business practices and healthy family dynamics are related to frugality--all are approaches to help business owners do more with what they already have and replace the idea of conquest with the concept of mutual improvement.
And now, enough from me--on to the articles!
Shel Horowitz, Editor, Down to Business
Order the Books and Music You Read About Here
If you are interested in an author or musician that you read about in our magazines and there's no link to Amazon on that page, please click here to order from Amazon.com. If there is a link on the article page, we prefer that you use it. We do ask that if you're interested in Shel Horowitz's books, Grassroots Marketing: Getting Noticed in a Noisy World, Marketing Without Megabucks: How to Sell Anything on a Shoestring and The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook, that you order them directly from us.Sustainable Business
Book Industry Treatise on Responsible Paper Use
Edible Reforestation
By Ed Howes
Bioneers By the Bay: Strategies for World Survival
By Shel Horowitz and the conference presenters
Four Reasons Why Nuclear Power is a Terrible Way to Generate Energy
By Shel Horowitz
KLD Launches Global Climate 100 Index
Chocolate, Unchained
By Lee Hall
Connecting for Change
By Susan Witt
Herman Daly and the True Costs of Economics
By Carl N. McDaniel
Making Waves in Boat Design
By Will Clift
"A Better Future" is a public communication campaign to raise public awareness and promote societal movement toward more sustainable lifestyles.
Home Energy Briefs Help Consumers Save Money
By Rocky Mountain Institute
How the Internet is Like the Environmental Movement
By Kelly Anderson
Building Strong Local Living Economies
By Judy Wicks
Sustainable Living...in Laos and Hawaii
By Brad Olsen
Natural Capitalism: Creating the Next Industrial Revolution
By Paul Hawken, Amory Lovins and L. Hunter Lovins
10XE �Factor Ten� and the Nonviolent Overthrow Bad Engineering
By Andrew Kean
An Option for a Cleaner Environment, The Paper Issue: Alternatives and Solutions
By Rick Meis
Small Business Guru Launches Global Initiative for Entrepreneurship
Press Release
Bouncing Back
By Anne Marie Baugh
Eastern Power Outage Unfortunate but Entirely Predictable
By Karen Nozik
The Divine Right of Capital
By Marjorie Kelly
Stockholders Do NOT Create Capital
By Marjorie Kelly
Imagining a World Where Labor Rights Trump Property Rights
By Marjorie Kelly
Amory Lovins: Reinventing Human Enterprise for Sustainability
By Shel Horowitz
If you read one article on sustainability, make it this one.
Clean Energy is Available Now: Notes from SolarFest
By Shel Horowitz
Bioneers Integrate Technology and Ecology To Re-Create a Sustainable World
By Kenny Ausubel
Ecological Sustainability - It's The Big Game
By Philip Sutton with Geoffrey Heard
Robert F. Kennedy's Better Gas Mileage, Greater Security
By Robert F. Kennedy, Jr.
John Todd: 'Waste Streams' Into "Fish Food"
By Shel Horowitz
10 Free/Cheap Ways to Cut Hundreds of Dollars off Your Home Energy Bills
By Shel Horowitz
Message from Robert Redford on Energy Security
By Robert Redford
Back to Contents
Successful Email Management for Writers & Publishers What's on YOUR Subscriber Thank-You Page? Autoresponders: 15 Creative and Profitable Ways to Use Autoresponders How to Build an Ezine List from Absolutely Nothing 7 Pitfalls of Using Email to Sell What is an Acceptable Response? Writing Tips for Email Distribution of your Article or Message Don't be "Phish" Bait--Easy Steps to Protect Yourself Are You Trustworthy? Six Reasons Why You Should Publish a Newsletter 3 Tips To Help Webmasters Reduce Spam In Their Inbox, Today That's not SPAM, That's My Newsletter! How to Rapidly Build E-Zine Subscriptions Off-List Networking: Success Behind the Scenes of an Internet Discussion Group How to Earn $19 a Month From Every Subscriber to YOUR Newsletter! Why You're Better Off Creating a Free E-mail Workshop than a Free E-book How to Turn Your Old Articles Into a Profitable E-mail Workshop E-Mail Customer Service: How to Keep Yourself Sane and Customers
Happy While Answering 2,000 E-mails a Month Laugh All the Way to the Bank with a Personal Approach to Your Mailing List Build E-Zine Subscriber Retention with the Right Exit Message Ten Tips for Getting Your Expert Article Accepted By an Online Newsletter Editor Why You Should NEVER Spam Alternatives to Spam: Six Flame-Proof Ways to Market via E-Mail E-Mail Follow-up: A Secret of Success 13 Benefits of Offering a Free E-zine Increase Your E-Zine Subscriber Base Give Customers Exactly What They Want--Via E-Mail How to Track the Sources of Your Incoming E-mail Responses Don't Be Overwhelmed By the Crunch! How to Manage Lots of Incoming E-mail Back to Contents
Benefits to RSS Feeds What Are RSS Feeds? How to Make an RSS Feed How You Can Get A Free Enhanced Listing in Yahoo With Your RSS Feed Back to Contents
Netweaving--Effective, Efficient, Profitable Why Would Anyone Link to Some Sites? Auction Sites Trafficking Stolen Goods Online Writing to a Certain Keyword Density How To Set Up A Powerful Affiliate Program Free Websites Showcase Your Videos Online Virtual Networking to Grow Your Business Three Good Marketing Reasons to Use Video on Your Website The Power of Web Directories Getting Your Website Traffic Into Context How to Prepare Your First I-Pod TV Broadcast The Keyword Density Factor 10 Tips For Writing Effective Google Adwords Google AdSense - Website Revenue Building Tool What is Wiki? Pay Per Click Definitions Virtually Perfect: How To Structure a Virtual SEM Business for Success Better Than Banners: Google AdSense Builds Revenue For Site Owner The Power of Topic Specific Search Engines Click Fraud and How to Deter It Top 10 Reasons Why I Reject Article Submissions Why Give Away the SEO Farm? My Articles Ordeal Tools for Online Tracking Dispelling Some SEO Myths Understanding Web Logs; And Why it Matters Why Pay-Per-Inclusion Search Engines are Dying Article Syndication—A New Vehicle for King Content Winning the Pay-Per-Click Keyword Battle Why Guerrilla Consultants Need Great Web Sites Is YOUR Web Site Ready For Shoppers? How Five Minutes Tracking my PPC Results Saved Me $750 A MONTH! How to Create Revenue from Your Blog Straight Talk About Blogs - Do You Really Need One? Fire... Ready... Aim Simple Server Side Includes 7 Ways To Get More Repeat Traffic To Your Site 7 Essential Web Site Maintenance Strategies Exposing Your Expertise Online Marketing: Online Auctions How Can a Restaurant Sell on the Web? How To Pull More Profits From Your Website Even With Low Traffic Gazumped by Google Blogging For Business The 52 Top SEO Tips - Here Are 10 of Them Separate Your Product Pages Increasing Your Visitor to Sales Ratio Nip and Tuck: Three Quick Tips for Writing SEO Copy What do you Mean, PROMOTE MY SITE? Choosing and Using the Right Affiliate Programs 8 Tips To Get More Traffic From Yahoo! How to See if a Title or Key Phrase is Popular Words How To Protect Your Website From Being Repossessed Or Stolen! Creating a Website that Works Where To Find Free Quality Content For Your Website Poor Richard's Top 100 Tips for Doing Business Online Good Coffee, Surfing, and Your Bottom Line World Printmakers: A Shoestring Website Success Story, One Year In Tracking Your Advertising Treat Your Customers Like Dogs? You Bet! How I Earn 80k a year in Affiliate Income? When Your Customers Steal PR Guide to Internet Monitoring and Clipping -Strategies and Tactics for Reputation Management Creating a New Local News Medium: The Scarsdale Network Treasures for Webmasters and Web Marketers at JimTools.com Your Strategy Shines Through Your Website Use GoTo Com to Drive Targeted Traffic for Pennies When Prospects Smell Smoke...Get Out the Hose and Fix Those Web-Newbie Mistakes! Where's Your Community? Starting an Online Bulletin Board at Your Site Protect Against Theft Of Your Intellectual Property Online Trapping Hamsters on the Internet: Why You DON'T Need to Keep Changing Your Home Page How to Deal with Lies About Your Company (and You) on the Internet Why Your Web Site MUST Have A Domain Name--And How to Get One How Local Storefront Businesses Can "Clean Up" On the Web Billboards, Banners, and the Evolving Nature of Online Advertising e-Commerce: Are All Five Parts In Place for You? Five Business Models of eCommerce How to Pick the Right Webhost A Can-Do Customer Service Attitude Is Key to Success on the Web A Comparison of Banner Ad Networks Does Your Website Invite Visitor Participation? Three Techniques to Build Traffic By Including Interactivity The World Wide Web Advertising Crystal Ball: A Five-Year Forecast Don't Be Victimized By Online Credit Card Fraud - Prevention Tips English-Only Web Sites Can Still Be Successful Internationally From Traditional Wholesalers to the Web: A Success Story Turn Website Lookers Into Buyers Set Up a Win-Win Affiliate Program 20 Things That Should NEVER Be On Your Website The Internet--Perfect Sales Tool for People Who Hate Sales Online Contests Draw Website Traffic Build Search Engine Position Through Keywords and Meta Tags Power Searching Tips for Your Own Information Quests Back to Contents
Creating Your Online News Room: How To Build a Site The Media Will Love Little Known Technique for Profiting from Popular Niche Markets Tracking Offline Buyers who Made Online Decisions—Act on the Data to Boost Conversion Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog How Podcasting Works Own Your Niche by Building a Niche Community When a Journalist Comes to Visit--Have an Online Media Room That Works Search Engine Optimization Strategy: Website Design Techniques for Search Engine Ranking Improvement Building a Media Friendly Press Room Niche With Passion Newsgroup Advertising: One Approach to Succeess Make the Most of On-line Chat Back to Contents
Search Engine Results and the PDF User Trap Simple Server Side Includes Staying in Touch: Electronic Courtship and Other Rituals Data Security 101 For Small Businesses Software Design: Is Your App a Core or a Ring? A Brief History of the Internet--BC (Before Commercialism) Will the Web Kill Traditional Retail? Book Excerpt: New Rules For The New Economy When "Yes" means "No" or "Maybe"--Avoiding Cross-Cultural Misunderstandings in Global Business Data Interchange for Customer Service: The REAL Reason We Need More Bandwidth Back to Contents
What can Madonna and Martha Teach You About Writing Copy? The Sense of Scent How Disconnectors Keep Your Readers Awake Effective Ad Copy Is The Key To Successful Marketing Five EASY Ways to Improve Your Business Writing How to Sell a Car in a Hurry How to Write Killer Blog Posts and More Compelling Comments Even Copywriters Should Pick Up the Phone to Get New Clients Copywriting: Is Your Tone Consistent With Your Image? Copywriting Secrets Of India's Mystics Tips for Writing an Effective Audio Script Finding Experts, Sources And Contacts For Your Next Article or Book Telltale Signs of Hype Write and Speak for the Ear Persuasive Writing: The Carrot-and-Stick Strategy Bad Copy: An Example in the Negative Breakthrough Creative Copywriting How to Use Press Releases to Have the Media Contact You and Get Free Publicity in Newspapers and Magazines, or Free Media Coverage on the Radio
"The Story of the Hypnotic Writing Monkey" Low-Yield Ads Can Add Up to Healthy Profits The Copy Optimizer: Five Ways to Make Sure Your Sales Copy WORKS Defining and Reaching Your Target Market: Finding Your Key Benefit Top Ten Write Like a Pro Checklist The Two Most Powerful Words in Advertising (No, They're Not 'New' and 'Free') Walt Disney Knew How To Get The Word Out Be Careful What You Learn From Donald Trump's New Show Are You Using All 7 of These Highly Effective Marketing Tactics? Call Readers By Title to Get in Their World Are You Speaking to Your Prospects in a Foreign language? Copywriting 101: 10 Tips to Killer Copy Copywriting: Answering Objections Ahead of Time The Most Powerful Word in the Language Credibility: The Secret That Will Skyrocket Your Response Rates By At Least 57% How to Create Posters and Fliers That Cost Almost Nothing, Stop Your Prospects In Their Tracks and Draw Them to Your Message How to Write and Place Radio Spots for Maximum Marketing Return at Lowest Cost Add Personality to Your Sales Copy My Eight-Step Formula for Writing Long Sales Copy Avoiding Sexist Language in Writing Working With A Freelance Editor Nip and Tuck: Three Quick Tips for Writing SEO Copy Back to Contents
Leonardo's Time in the Sun: The 2006 Book Expo America A Child Author Becomes Published at Age 12 Oceanview Publishing: Starting a Publishing Company that Breaks the Rules Don Cambpell Discusses The Wisdom & Power of Music Behind the Bathroom Reader: An Interview with Uncle John of Uncle John's Bathroom Readers (a/k/a Gordon Javna) Two Bookstore Operators Tell What They Need from Publishers What Makes An Article Directory A Great Place To Submit? What is Creative Commons? 26 Ways To Spruce Up Your Newsletter 5 Ways to Make Amazon Work For You Roles Newsletters Play: Who Are You To Your Subscribers? Independent Publisher Combines Progressive Politics, Commercial Success Blandness from the Biggies, Innovative Indies: Book-Industry Trends at BEA 2005 Make the Most of Your BEA Booth Nine New Year's Book Publishing Resolutions Tapping Into the Economics of Abundance Understanding the Book Distribution Channels Challenge and Entrepreneurship: Starting a New National Magazine Between Fact and Fiction—The 2004 BEA Favored Fact 8 Ways to Recycle Your Book Content Should You Write a Book? Working With A Freelance Editor Four Slices of Book Expo of America 2003, Los Angeles Six Tips on How to Choose an Editor for Your Nonfiction Manuscript Author/Publishers: Understanding Amazon Will Increase Profits BEA 2002: Traffic, Not Trends, in New York Book Printing Just Got Cheaper Making the Most of Your Inventory A Different Perspective on Book Reviewing -- From An Ex-Reviewer and Book Publisher BOOK EXPO OF AMERICA 2001: W., Harry Potter, and Dot-Bomb Retrenchment Beginner's Guide to Book Publishing 101: the first steps you should take if you're considering publishing a book How to Create Book and Speech Titles that Sizzle and Sell The Last BEA of The Second Millennium: Report on the 1999 Book Expo of America The Business of Bookselling: A Report on the 1998 Book Expo of America Book Orgy in Chicago: the Book Expo of America, 1997: the largest booksellers event in the US Publishing Booklets: Low Costs, High Revenues--An Expert's Experience Back to Contents
What if You Have Too Many Brands? How To Amplify Your Branding With A Signature Story Creating a Brand for Way Cooley Coffee: Break All the Marketing Rules Why Problem Based Positioning Is A Psychological Magnet Don�t Send Wrong Signal to Customers 9 1/2 Ways What Does your Business Address Say? 10 Tips to Creating a Powerful Platform United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered Got Brand? Be Like Mike and Get One! 8 Ways to Help Make Your Company's Marketing Messages More Consistent Six Reasons Why You Should Publish a Newsletter PR Guide to Internet Monitoring and Clipping -Strategies and Tactics for Reputation Management How to Deal with Lies About Your Company (and You) on the Internet Why Your Web Site MUST Have A Domain Name--And How to Get One Defining and Reaching Your Target Market: Finding Your Key Benefit Walt Disney Knew How To Get The Word Out Back to Contents
How To Keep A Customer's Attention: The Power of 'Knew' and 'New' Be a Sought-After Speaker Oprah: The Untold Story Smart Partnering: How Speakers, Exhibitors, Meeting Planners & Others Can Generate More Money, Value and Visibility—Together 5 Ways to Make Bureaus your Best Friends Do I Need to Tell Jokes in a Presentation? What is She Saying? Oprah! Appear on the Oprah Show In 10 Easy Steps Pre-Qualifying Tips 4 Steps to Getting the Most Out of Attending a Seminar 5 Tips to Better PowerPoint How to Speak in Public with Confidence Paper...The Ultimate Technology Questions as Leverage Wimpy Words And Phrases To Avoid in Speeches And Media Interviews Understanding Radio Speak Appreciate and Collaborate with Your Speechwriter How I turned a $2,500 speaking fee into $33,000...... & how YOU CAN TOO! How to make sure you don't get invited back as a guest on a radio program: 10 Mistakes to Avoid Speak in the Now—Your Authentic Voice: Five Steps to Better Communication and More of What You Want in Life 5 Tips for Exciting Speeches 3 Reasons Speakers Fail to Hit the Mark Will Seminars Get You Clients? Speakers/Presenters: How To Keep Your Audience Involved What if No One Signs Up? Tips for Writing an Effective Audio Script 12 Reasons Why You Should Never Neglect People Skills The Five Key Elements to Nonverbal Communication in Business How to Give a Great Speech: The Ten Habits of Highly Effective Speakers Minimising Conflict With Effective Communication The Ultimate PR Edge: Getting Reporters To Open Your E-Mails Breaking the Ice and Winning Over the Client! How to Communicate Effectively in Business Communicating with Case Studies Speaking Body Language Radio Interview 101: Controversy Write and Speak for the Ear Money Talks: How to Use Public Speaking to Attract Clients How NOT to let PowerPoint Kill Your Presentation Take a Tax-Deductible Dream Trip 7 Pitfalls That Will Doom Every Presentation Growing Your Meeting In CyberSpace 10 Ways to Promote Your Teleclass Stay Visible to the Press Five Reasons to Use Stories to Make a Point Editorial Calendars: A Key to Publicizing Your Business Nine TV Interview Tips and Eight Presentation Tips Before You Give a Speech: Tom Antion's Checklist Avoiding Sexist Language in Writing Are You Using Too Much Technology in Your Talks? PR Leads Gets Small Entrepreneurs Interviews with Big Media The Mechanics of a Video Taping Session: How to Look, Dress and Act on Camera How to Create Book and Speech Titles that Sizzle and Sell How to Promote Yourself as a TV Guest How to Organize A Regional Media Tour Why Charisma Matters How To Increase Your Business By Sharing What You Know: A Guide to Giving Great Seminars Charismatic Speaking: How to Make an Impact as a Speaker Back to Contents
As Seen on Jay Leno... Be Well, Do Good Work, and Keep in Touch High-Income Selling Strategies: 5 New Rules To Govern Your Behavior And Actions In The Sales Cycle How to Avoid Being Ripped Off By Fake Marketing Gurus Six Things Your Publicist Won�t Tell You High-Income Seller Behaviors: 5 Attitudes A Sales Executive Must Have To Close The Deal Sales Secrets for Entrepreneurs: Increase Profits in 12 Months Flat Through Consumer Education Programs! Thinking Seasonally: How to Sell Your Book Creatively Every Month of the Year The Power of One High Probability Selling and Telephone Prospecting: Turn Cold Calling into Warm Sales Leads Leave Only Effective Voicemail Messages How to Make a Potential Client Pay Attention to You -- Absolutely, Positively Guaranteed! Me, on Cable TV? aw, Shucks! Modern-Day Postcard Marketing How to Sell To Fact-Based and Big-Picture Buyers Simultaneously Crossing the Social Networking Chasm Cross-Marketing: The Most Effective Marketing You Can Do Five Marketing Lessons from the 'King of Make-up' � Max Factor The Virtual Handshake: Opening Doors and Closing Deals Online How to Spot a Marketing Scam To Make More Sales, Try Making More Friends 7 Small Business Marketing Tips Have You Created an Impossible Business? Sometimes Google AdWords is the Least Effective Way to Reach your Target Customer Honey v. Vinegar: Do Your Error Messages Build Your Customer/Prospect
Relationships? How Improving One Metric Can Increase Your Profit 350 Percent Five Myths of Internet Marketing for Independent Professionals A Short History of the Yellow Pages Turning Your Services into a Product 10 Ways to Design Yellow Page Ads The Tortoise or the Hare? Obtain Profits By Increasing Sales Conversions Live Your Fantasies AND Get Publicity: Why Charity Auctions are a Marketer's Golden Opportunity 7 Ways to Think About Lead Generation For Your Website JVs - Can They Only Work When Reciprocal? How To Turn Your Stiffest Competitor Into Your Best Joint Venture Partner 15-Minute Marketing The Web Marketing Checklist: 31 Ways to Promote Your Website Edification to Increase Your Sales How to Sell High Priced Products Online and Offline Are You Asking the Right Question? Don't Try To Persuade People To Buy—Do You Make It Too Difficult For Yourself? How to Turn More Referrals Into Paying Clients Why The 'Yes and Yes' Factor Fails (And How To Fix It) 100% of Nothing Over 150 Marketing Tactics and Growing Five Habits of Highly Effective Networkers: How to Turn Chicken Dinners into New Clients and an Endless Stream of Referrals Writing a Book's Marketing Plan for Maximum Profit Trust Marketing In A Virtual World 4 Dynamic Marketing Tactics The Power of Persistence To Invent Great Products--Turn Ideas Upside Down: The Practical Creativity Checklist How to Get Celebrity Testimonials for Your Self-Published Books The Power of Partnering Fortune Magazine and Viral PR How to Make Fulfillment Mailings Make Money - Seven Practical Tips 15 Irrefutable Marketing Proficiencies Why Every Good Direct Marketer Should Love the Internet 7 Tips for Successful Postcard Marketing How to use Internet "news websites" to find journalists who are most likely to give you publicity The End Of Marketing Too Much Talk, Too Little Action How Get the Best Value from Radio Advertising Assumptions—The Hidden Sales Killer Uncover Your Hidden Markets Voice Mail That Sells 5 High-Impact Marketing Tips From Prospect to Client in Thirty Seconds 3 Simple Selling Tactics 7 Ways to Stop "Selling" & Start Building Relationships Don't "Drop and Hop", or A Shotgun is Not a Strategy How Five Minutes Tracking my PPC Results Saved Me $750 A MONTH! How to Track Online Marketing ROI Using Cost-per-Action Tooting Your Own Horn 4 Easy Ways to Boost Your Sales The Six Simple Principles of Viral Marketing You CAN Be a Great Salesperson! What's Your Marketing Attitude? Top 11 Ways to Turnaround a Cash-Strapped Business or Practice Sponsorship: A Key to Powerful Marketing 4 Marketing Myths Threaten Your Sales What Does your Business Address Say? Now You See �Her�—The Visible Approach to Marketing to Women High Response Marketing With Low-Cost Postcards Market Your Way to Professional Success How to Expand Your Market From One Small Niche to a Whole Big World Focus on Value, Not a Discount The Fastest, Easiest Way to Test New Ideas Updated Top Ten Tips For Promoting Books and Authors The Ten Tenets Of The Surplus & Salvage Industry! Tips For Using Books as Premiums Tapping the Generation C Market Stop Sabotaging Your Sales Pitching Tips...and I Don't Mean Baseball 10 Tips to Use Giveaways Effectively at Trade Shows Online Marketing: Online Auctions Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them The Irresistible Outbreak of Trust: A Viral Marketing eBrief Money Talks: How to Use Public Speaking to Attract Clients How to Eliminate Price Objections Invite Questions to Boost Your Sales Joint Ventures: The Key to Results 7 Steps To Test Prices and Convert More Sales Modern Marketing With Postcards Pitching Story Ideas: An Editor's View From the Trenches Introduction to Frugal Marketing 22 Free or Almost-Free Ways to Market Your Product, Service, or Ideas Market to the Right People With the Right Offer, Using Low-Cost, High-Return, Client-Centered Methods, and Watch Your Sales Soar Roman Marketing or, How to Build Your Own Empire in 5 Easy Steps Disabled Customers: Are You Overlooking this Powerful Market? Education-Based Marketing: How to Make Business Come to You Sales Expert Faults Telemarketers for New Do-Not-Call Law The Four Seasons of Publicity - Building an All-Year Publicity Machine Walt Disney Knew How To Get The Word Out Are You Using All 7 of These Highly Effective Marketing Tactics? Call Readers By Title to Get in Their World Be Careful What You Learn From Donald Trump's New Show Planning a Sales Garden Add Personality to Your Sales Copy Article Banks Are Internet Marketing Gold 10 Ways to Promote Your Teleclass Test Your Marketing Strategies & Systems Or Fail... Prevent Procrastination With Positive Pressure Cause-Related Marketing Market Creatively with Bumper Stickers Breaking the Voice Mail Barrier Blow Apart the Billable Hours Ceiling by Selling and Reselling Your Intellectual Property Selling the Dr. Seuss Way Marketing The Real You Understanding the Corporate Buyer Consumers Can Fight Back With FTC Do Not Call Registry The Alternative to Cold Calling, Chapter 1 Got Brand? Be Like Mike and Get One! What really is �customer-focused selling?� Get The Biggest Bang From Your Marketing Budget By Creating An Annual Marketing Calendar Your Internal Processes May Be Money-Losers—Turn Them Into Money-Makers 8 Ways to Help Make Your Company's Marketing Messages More Consistent My Eight-Step Formula for Writing Long Sales Copy Charity Marketing: Growing Your Business Through Charitable Giving How Bob Hope Learned About The Power Of Advertising -- A Lesson He Never Forgot
How to Market Your Business with Stories State Problems Before Solutions How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits A PR Pro Reinvents the Business--And Himself How Free Giveaways Can Boost Your Small Business Revenues What Makes a Qualified Prospect, Qualified? Are You Speaking to Your Prospects in a Foreign language? Copywriting 101: 10 Tips to Killer Copy How to Extend Credit WITHOUT Being Burned by June Campbell What Color is Your Marketing Parachute? by June Campbell Take a Poll for Publicity! by Joan Stewart, The Publicity Hound Copywriting and the Seven Deadly Sins: How to Stimulate People's Demons In Order To Sell by Christian Godefroy
Powerful, Unwritten Secrets of Selling an Info Product On-line by Charles Lewis
A PR Coup: How I "Did" A Last-Minute Inaugural Ball Is Your Customer Service an Asset or a Coffin? The Rule of Repetition: How It's Crippling Your Marketing
Efforts if You're Not Using It How to Get Great Testimonials, Even If You're Just Starting Out Copywriting: Answering Objections Ahead of Time 19 Ways to Attract More Customers Through Cross-Promotion How To Turn A Box Of Donuts Into $1,000!: A Secret to Getting FREE Media Advertising Generate More Income By Identifying Your Target Market Everything I Know About Selling I Learned From Bob Hope When Untargeted Advertising Is Better Than Highly Targeted The Most Powerful Word in the Language Power Mapping: How to Identify and Contact The Key Individuals who will Help You Achieve Your Goal Credibility: The Secret That Will Skyrocket Your Response Rates By At Least 57% Defining and Reaching Your Target Market: Finding Your Key Benefit How Effective Will Direct Mail Be For You? How to Create Posters and Fliers That Cost Almost Nothing, Stop Your Prospects In Their Tracks and Draw Them to Your Message How to Write and Place Radio Spots for Maximum Marketing Return at Lowest Cost Set Your Business Apart By Building a Distinctive Niche Additional Marketing Articles, Tipsheets, and Book Excerpts By Shel Horowitz On This Site Back to Contents
The 10 Most Common Publicity Mistakes - Don't Sabotage Your Success! Attack Reporters At Your Own Risk Classic PR Effort Leverages One Phone Call To Draw Millions of Eyes and Millions of Dollars—Without Even Writing a Press Release Nasty, Negative News Media Five Great News Stories You're Sitting On Right Now Press Releases for Every Occasion The Ultimate PR Edge: Getting Reporters To Open Your Emails One Size Fits None: Use the Right Press Release Style for Your Story 5 Ways to Use Soundbites Skillfully How to Get the Press on Your Side How To Turn A Box Of Donuts Into $1,000!: A Secret to Getting FREE Media Advertising Can You Network Yourself To Media Publicity? How to Get Your Material to the Right Reporter TV Reporter Shares the Secrets to Getting Covered on the News When a Journalist Comes to Visit--Have an Online Media Room That Works Building a Media Friendly Press Room How to Use Press Releases to Have the Media Contact You and Get Free Publicity in Newspapers and Magazines, or Free Media Coverage on the Radio
PR Leads Gets Small Entrepreneurs Interviews with Big Media How to Organize A Regional Media Tour The National Conference on Media Reform: Twin Fires of Change National Conference on Media Reform Panel: News, Information and Corporate Media National Conference on Media Reform Panel: Online Organizing National Conference on Media Reform Panel: Engaging New Constituencies in Media Reform National Conference on Media Reform Panel: Media Reform One Community at a Time: Case Studies in Local Organizing National Conference on Media Reform Panel: Visioning a Media System that Serves Our Democracy and Culture Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y Getting the Best Value From Your Trade Show Exhibit Using the Media Effectively To Promote Your Trade Show Exhibit Culture Clash: The A-Z of Exhibiting Overseas Building Brand Awareness Through Tradeshows At Your Service: The Ten Commandments of Great Customer Service! Who's Worth Your Time At Your Trade Show Booth? How to Work a Trade Show for the Most Lucrative Deals, at the Least Cost 10 Tips to Use Giveaways Effectively at Trade Shows A Cheap and Effective Way to Exhibit at Trade Shows What to Bring When Walking a Tradeshow Floor Back to Contents
How To Save Money By Holding Meetings Online 30 Tips for Keeping Meeting Expenses to a Minimum 7 Strategies for Handling Last Minute Meetings Back to Contents
How to Figure out Your Client's Budget so You Can Price Right and Get the Job! The Myth About Price How To Pull More Profits From Your Website Even With Low Traffic Focus on Value, Not a Discount 7 Steps To Test Prices and Convert More Sales How to Eliminate Price Objections Charity Marketing: Growing Your Business Through Charitable Giving How Free Giveaways Can Boost Your Small Business Revenues You Will Be Charged Extra to Read This Column Your Internal Processes May Be Money-Losers—Turn Them Into Money-Makers Four Ways to Increase Business Profitability Make Your Price Sell Back to Contents
Do You Need Your Address on Your Business Cards? Silly Service Has Its Serious Side: Test Your Customer Service Knowledge! Are You Chasing Away Business? Does Your Service Sell? Coping With Unsatisfied Customers The Power of a Name Putting Expiration Dates on Gift Certificates Cuts Profits How To Create The Accidental Evangelist The Power of Partnering How to Write Product Instructions Customer Satisfaction Is Your Business At Your Service: The Ten Commandments of Great Customer Service! Turn Customer Complaints into More Sales How To Turn One-Shot Customers into Lifelong Profits 3 Simple Keys Will Make Your Customers Stick You Will Be Charged Extra to Read This Column Prevent Procrastination With Positive Pressure Customer Creation Basics Your Internal Processes May Be Money-Losers—Turn Them Into Money-Makers Let's Stop Taking Quality for Granted 6 Tips To Shock Your Global Customers: It Works for Madonna! Have You Hugged Your 'Guru' Today? Are You An Accessible Expert? Customer Service: Accept Responsibility for Fixing Errors The E-driven Loyalty Factor The Best Customer Servce Lets Intelligent Human Beings and Intelligent Software Support Each Other Back to Contents
Visualize and Affirm Your Desired Outcomes: A Step-by-Step Guide Personal Mission Statement to Staying Focused Warren Buffett's Five Secrets of Success How to Get Important People to Notice You Create a National Association Capitalizing on Ideas and Inventions Made Easy Why Are You In Business...And How Will You Succeed? Former Telecome CEO Leo Hindery on CEO Responsibilities, Pay and Ethics Forty Lesson Learned The Hard Way--So You Don't Have To More Money or the Pursuit of Happiness? 10 Reasons to Choose the Right Name for Your Business Get What You Need By Asking for Advice--NOT Help The Biggest Problem with Building Platform Does Your Business Need a Toll-Free 800 Number? Why Discipline? You're Making Too *Few* Mistakes Creating An Effective Toolbox For Success How to Increase Profitability by Doing the Right Thing Tax Tips for Home-Based Business Owners (Part 1) Home Based Business Tax Deductions (Part 2) Standing Above The Crowd The Secrets to Success Discovered Through Self-Promotion The Six "F" Words Every Entrepreneur Should Know Five Tips For Creating Great Jobs Learn to Overcome Your Anger--and Grow Your Business Harness the Abundance Principle: How to Manifest Your Ideal Life Join Forces With Competitors Never Throw Business Away--Look For Complementing Businesses Instead Karma, Connections, and PR Success Failing Forward Successfully Do You Waste Thousands of Dollars Looking for Phone Numbers? Starting a New Business in a Very Small Town Wait And See Your Missed Opportunity! 5 Steps to Tame the Late Payment Tiger 7 Strategies for Handling Last Minute Meetings Bullet-Proof Your Business Three Foundation Stones for Building Organizational Integrity Ten Sure-fire Ways to Maximize Employee Performance Top 10 Questions to Ask Yourself and Why Self Knowledge is the KEY to Having the Life You Want Organization Tips That Add More Hours To Your Day Business is About Relationships: Tools to Strengthen Yours Overcoming Resistance to Organizational Change Creating the Best Year of Your Life Persuasive Writing: The Carrot-and-Stick Strategy The Top 10 Must-Do Activities for Small Businesses Distinctions: EQ v. IQ Skipping the Attractions, An Outsider Looks at Disney World--As a Destination and as a Business 7 Ways To Keep Your Team Motivated To What End? Business Owners: Start This Year Right - Now! Four Ways to Increase Business Profitability Develop Your Strategic Skills: Four Steps to Advance Your Career Set Personal and Business Goals that Matter--And Meet Them! Your Seat in the Stadium of Life The New Responsibility in Business Awaken the Leader in You Bouncing Back Meet Sam Antion: Leadership Skills from a Man Who Came to America in a Dung-Filled Cattle Boat Remembering Your Employees' ROI: Francis Xavier Maguire on Management How to Run a Frugal, Interesting, and Successful Cafe 10 Tips For Dealing With Difficult Employees 9 Hot Tips to Make Your New Year's Resolution Come True The "Ten-Breath Vacation": Shift from Racing to Pacing Don't Ever Apologize for Your Small Business! A Slow Spiral Toward Success Want Success in Business? Hire Your Intuition! Filling the Glass When You Can't Find Perfect People Humor at Work: How To Succeed In Business Without Really Frying Kendall Asks Questions To Sharpen Business Focus "Stacked" For Success in the Game of Business Management: Build Morale With Unorthodox Thinking and the Right Perks Computer Injury: No Laughing Matter Contracts Demystified Creating a Business Plan That Makes Tracks Who Is Your Client? Charging for Proposals: Pro and Con Extinguishing the Communications Fire Drill: How to Make Communications Technology Work for You, Not Against You Time Management: Make Every Moment Count When Facts Aren't Enough: Making Wise Business Decisions
Find The Home Based Business Of Your Dreams Moving Your Existing Business to the Country
How to Pick a Satisfying Career: Know Yourself How to Save Money on a Business or Pleasure Road Trip Gesell Brings Laughter Into the Business Picture 25 Organizing Tips For a More Productive Office The Business Bookshelf A monthly feature from Midwest Book Review Back to Contents
Culture Clash: The A-Z of Exhibiting Overseas Globalize Your Website American versus Canadian Sensibilities: The Entrepreneurial Spirit On the Remote Frontier Cross-Cultural Communication: Grin and Jump In! Avoiding Sexist Language in Writing 6 Tips To Shock Your Global Customers: It Works for Madonna! English-Only Web Sites Can Still Be Successful Internationally When "Yes" means "No" or "Maybe"--Avoiding Cross-Cultural Misunderstandings in Global Business World Printmakers: A Shoestring Website Success Story, One Year In Bioneers Integrate Technology and Ecology To Re-Create a Sustainable World
Ecological Sustainability - It's The Big Game
Back to Contents
Are You an "Opportunity Addict"? Time Management Tips for Solo Entrepreneurs Your Next Goal in Five Minutes a Day Fire Fighter Training - When Bad Things Happen To Good Process Anti-Resolutions: What Not To Do To Help Make 2005 Your Best Yet Organization Tips That Add More Hours To Your Day Five Ways NOT to Clean Up Your Office--Even if They've Always Told
You Differently The Power of Planning Ahead
Back to Contents
Can't You See I'm Working? Your Business: Will it Have a Happy Ending? The Most Entrepreneurial Mom Show Clients, Friends and Family Members True Love--Not "Fish Love" Empower Your Kids to Manage Money, and Make Them Ready to Lead Your Business One Day Power, Politics, Policies, and Purpose: Focal Points of the Family/Business Dynamic Ten Qualities Of Healthy Family Businesses Back to Contents
Business on the Internet
E-Mail
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Gail Hornback and Michael Smith
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By T.J. Walker possibly the most important article you may read all year
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By Nick Nichols, The Site Doctor
By Jim Daniels
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By Jim Rhodes, Editor, deadlock Despatch (his capitalization)
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By Bill Stoller
By James J Jones
From GrokDotCom
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By Lois Carter Fay
Scott F. Geld
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By Shel Horowitz
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By Shel Horowitz
By Shel Horowitz, editor, Global Arts Review/Down to Business
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By Shel Horowitz
By Marilynne Rudick and Leslie O'Flahavan
By Shel Horowitz
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By Dave Marx
By Bob Baker
By Bob Baker
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By Shel Horowitz
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By Jennifer Tribe
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By Lisa A. Smith
By Thomas M. Sipos
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C.J. Hayden, MCC
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By Daniel Janal
By Ed Primeau
By Joe Sabah
By Brian Jud
By David LeClaire
By Dr. Tony Alessandra, Author, Charisma: Seven Keys to Developing the Magnetism that Leads
By Jim Donovan, author of Handbook to a Happier Life
By Tony AlessandraMarketing and Sales
By Sam Horn
By Michael Port
By Bill Caskey
By Adam Urbanski
By Fern Reiss
By Bill Caskey
By Chet Holmes
By Fern Reiss
By Kelley Robertson
By Jacques Werth
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By Chris Marlow
BIG Mike McDaniel
By Bob Leduc
By Sean D'Souza
By David Teten and Scott Allen
By Carol White
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By David Teten and Scott Allen
By John Kremer
By C.J. Hayden, MCC
Bob Leduc
By C.J. Hayden, MCC
By Perry Marshall
By theGrok.com
By Tina Valiedi
By C.J. Hayden, MCC
By BIG Mike McDaniel
By C.J. Hayden, MCC
By BIG Mike McDaniel
By Jay Conrad Levinson Author, "Guerrilla Marketing" series of books, and Amy Levinson
By Tina Valiedi
By Paul Hartunian
By Riki Trafford
By Fred Gleeck
By Jim Edwards
By Cathy Stucker
By Dr. Ralph F. Wilson
By Bob Burg
By Yanik Silver
From GrokDotCom
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By George McKenzie
By Brent Filson
By Mandie Crawford/Susan Valeri
BIG Mike McDaniel
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By Kelley Robertson
By Bob Leduc
By C.J. Hayden, MCC
By Bob Leduc
By Ari Galper
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Richard Grady
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By Bob Leduc
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Terri Seymour
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Susan Friedmann, CSP
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Joe and Maria Gracia
By C. J. Hayden
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From the master marketer who created Make Your Site Sell and Site Build It: A dynamic tool to help you figure the best price for each product and match the price to changing demand. (Note: this link will birng you to Ken's site).Customer Service
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Joe and Maria Gracia
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By Jim Cox and his associates--check back for different books every monthInternational/Cross-Cultural/Language
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By Jean Hanson
By Andreas Ohrt
By Beth Schneider
By Kathy Gates
By Diane Hughes
By Jan Jasper
By Jan JasperInterpersonal Relationships and Family Businesses
By C.J. Hayden, MCC
By Brent Dees, CFP*, CSA
By Shel Horowitz
By Azriela Jaffe
By Shel Horowitz
By Shel Horowitz
By Shel HorowitzNOTE: Shel's three articles above were written for the University of Massachusetts Family Business Center. Click here to read over 70 more articles on family business issues by Shel Horowitz, as well as a number of excellent articles by other writers, at the UMass FBC Archives.
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