Down To Business: A Magazine for Entrepreneurs and Marketers

Over 200 articles to help you run your business better--everything from how to prevent credit card fraud to how to run a successful business on- or off-line to trend articles about the future of business. Featuring some of the best thinkers of the Digital Age.

Down To Business is a magazine to help you run your business more profitably—as part of our site-wide commitment to help you do better with less in both business and pleasure. The magazine features articles from some of the leading lights in the entrepreneurial niche, including John Audette, Sharon Tucci, Jeffrey Lant, Paulette Ensign, Azriela Jaffe, Paul Krupin, Rick Beneteau, and many others. Please check frequently for new content.

Table of Contents
  • Sustainable Business
  • Business on the Internet
  • Email
  • RSS
  • World Wide Web
  • Other Internet Strategies
  • Technologies and Trends
  • Copywriting
  • Publishing
  • Branding
  • Speaking, Communication, Media Appearances
  • Marketing and Sales
  • Media Appearances/Media Training
  • Media Literacy
  • Trade Shows
  • Meeting Planning
  • Pricing
  • Customer Service
  • General Business/Management/Leadership
  • International/Cross-Cultural/Language
  • Time Management/Organization
  • Interpersonal Relationships and Family Businesses
  • Reprint Information
  • Why is a business magazine devoting its lead section to sustainability and its closing section to family dynamics? Because everyone already knows about the importance of the Internet, about marketing strategies, about sound management. Not everyone knows about these two areas.

    Sustainable businesses treat all systems--including energy consumption and other inputs, waste streams, and of course the well-being of their employees--as important factors that need to be examined and optimized. as resources become scarce and expensive, as the penalties for despoiling the environment increase both economically and socially, these are the businesses that will thrive in the decades to come.

    As for family business dynamics...for the millions of privately owned companies out there, addressing how the family systems impact the business is also crucial to long-term profitability. Otherwise, the mental energy and economic capital that the business generates will be lost in squabbles over who gets how much.

    I've been writing about frugality long enough to be called an "expert." Sustainable business practices and healthy family dynamics are related to frugality--all are approaches to help business owners do more with what they already have and replace the idea of conquest with the concept of mutual improvement.

    And now, enough from me--on to the articles!
    Shel Horowitz, Editor, Down to Business

    Order the Books and Music You Read About Here

    If you are interested in an author or musician that you read about in our magazines and there's no link to Amazon on that page,
    please click here to order from Amazon.com. If there is a link on the article page, we prefer that you use it. We do ask that if you're interested in Shel Horowitz's books, Grassroots Marketing: Getting Noticed in a Noisy World, Marketing Without Megabucks: How to Sell Anything on a Shoestring and The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook, that you order them directly from us.

    Sustainable Business

    Book Industry Treatise on Responsible Paper Use

    Edible Reforestation
    By Ed Howes

    Bioneers By the Bay: Strategies for World Survival
    By Shel Horowitz and the conference presenters

    Four Reasons Why Nuclear Power is a Terrible Way to Generate Energy
    By Shel Horowitz

    KLD Launches Global Climate 100 Index

    Chocolate, Unchained
    By Lee Hall

    Connecting for Change
    By Susan Witt

    Herman Daly and the True Costs of Economics
    By Carl N. McDaniel

    Making Waves in Boat Design
    By Will Clift

    "A Better Future" is a public communication campaign to raise public awareness and promote societal movement toward more sustainable lifestyles.

    Home Energy Briefs Help Consumers Save Money
    By Rocky Mountain Institute

    How the Internet is Like the Environmental Movement
    By Kelly Anderson

    Building Strong Local Living Economies
    By Judy Wicks

    Sustainable Living...in Laos and Hawaii
    By Brad Olsen

    Natural Capitalism: Creating the Next Industrial Revolution
    By Paul Hawken, Amory Lovins and L. Hunter Lovins

    Job Creation Possible through Energy Efficiency: New Website Helps Communities Pursue Economic Development

    10XE “Factor Ten” and the Nonviolent Overthrow Bad Engineering
    By Andrew Kean

    An Option for a Cleaner Environment, The Paper Issue: Alternatives and Solutions
    By Rick Meis

    Small Business Guru Launches Global Initiative for Entrepreneurship
    Press Release

    Bouncing Back
    By Anne Marie Baugh

    Eastern Power Outage Unfortunate but Entirely Predictable
    By Karen Nozik

    The Divine Right of Capital
    By Marjorie Kelly

    Stockholders Do NOT Create Capital
    By Marjorie Kelly

    Imagining a World Where Labor Rights Trump Property Rights
    By Marjorie Kelly

    Amory Lovins: Reinventing Human Enterprise for Sustainability
    By Shel Horowitz
    If you read one article on sustainability, make it this one.

    Clean Energy is Available Now: Notes from SolarFest
    By Shel Horowitz

    Bioneers Integrate Technology and Ecology To Re-Create a Sustainable World
    By Kenny Ausubel

    Ecological Sustainability - It's The Big Game
    By Philip Sutton with Geoffrey Heard

    Robert F. Kennedy's Better Gas Mileage, Greater Security
    By Robert F. Kennedy, Jr.

    John Todd: 'Waste Streams' Into "Fish Food"
    By Shel Horowitz

    10 Free/Cheap Ways to Cut Hundreds of Dollars off Your Home Energy Bills
    By Shel Horowitz

    Message from Robert Redford on Energy Security
    By Robert Redford

    Back to Contents



    Business on the Internet


    E-Mail

    Successful Email Management for Writers & Publishers
    By Fern Reiss

    What's on YOUR Subscriber Thank-You Page?
    By Alexandria K. Brown

    Autoresponders: 15 Creative and Profitable Ways to Use Autoresponders
    By Nelson Tan

    How to Build an Ezine List from Absolutely Nothing
    By Suzanne Falter-Barns

    7 Pitfalls of Using Email to Sell
    By Ari Galper

    What is an Acceptable Response?
    By Sharon Housley

    Writing Tips for Email Distribution of your Article or Message
    By Bill Platt

    Don't be "Phish" Bait--Easy Steps to Protect Yourself
    By Wally Bock

    Are You Trustworthy?
    By Lynda Partner

    Six Reasons Why You Should Publish a Newsletter
    By Lee Goss

    3 Tips To Help Webmasters Reduce Spam In Their Inbox, Today
    By Steve Nash

    That's not SPAM, That's My Newsletter!
    By Jessica Albon

    How to Rapidly Build E-Zine Subscriptions
    By Gail Hornback

    Off-List Networking: Success Behind the Scenes of an Internet Discussion Group
    By Nancy Roebke

    How to Earn $19 a Month From Every Subscriber to YOUR Newsletter!
    By Wayne Ford

    Why You're Better Off Creating a Free E-mail Workshop than a Free E-book
    By Shery Ma Belle Arrieta

    How to Turn Your Old Articles Into a Profitable E-mail Workshop
    By Shery Ma Belle Arrieta

    E-Mail Customer Service: How to Keep Yourself Sane and Customers Happy While Answering 2,000 E-mails a Month
    By Mark Neely

    Laugh All the Way to the Bank with a Personal Approach to Your Mailing List
    By Ray Owens

    Build E-Zine Subscriber Retention with the Right Exit Message
    By Sharon Tucci

    Ten Tips for Getting Your Expert Article Accepted By an Online Newsletter Editor
    By Azriela Jaffe

    Why You Should NEVER Spam
    By Sandi Hunter

    Alternatives to Spam: Six Flame-Proof Ways to Market via E-Mail
    By Dr. Newell D. Wright

    E-Mail Follow-up: A Secret of Success
    By Dr. Jeffrey Lant

    13 Benefits of Offering a Free E-zine
    By Rick Bier

    Increase Your E-Zine Subscriber Base
    By KateSchultz

    Give Customers Exactly What They Want--Via E-Mail
    By Paul Krupin

    How to Track the Sources of Your Incoming E-mail Responses
    By Kim Skinner

    Don't Be Overwhelmed By the Crunch! How to Manage Lots of Incoming E-mail
    By Adam Boettiger

    Back to Contents

    RSS

    Benefits to RSS Feeds
    By S. Housley

    What Are RSS Feeds?
    By Sharon Housley

    How to Make an RSS Feed
    By Sharon Housley

    How You Can Get A Free Enhanced Listing in Yahoo With Your RSS Feed
    Tinu AbayomiPaul

    Back to Contents

    World Wide Web

    Netweaving--Effective, Efficient, Profitable
    By Jan Janzen

    Why Would Anyone Link to Some Sites?
    By Jill Whalen

    Auction Sites Trafficking Stolen Goods Online
    By Jim Edwards

    Writing to a Certain Keyword Density
    By Jill Whalen

    How To Set Up A Powerful Affiliate Program
    By Yanik Silver

    Free Websites Showcase Your Videos Online
    By Jim Edwards

    Virtual Networking to Grow Your Business
    By Steven Van Yoder

    Three Good Marketing Reasons to Use Video on Your Website
    By Jim Edwards

    The Power of Web Directories
    By Sharon Housley

    Getting Your Website Traffic Into Context
    By Robert Hartness

    How to Prepare Your First I-Pod TV Broadcast
    By TJ Walker

    The Keyword Density Factor
    By Desmond Mantor

    10 Tips For Writing Effective Google Adwords
    By Riki Trafford

    Google AdSense - Website Revenue Building Tool
    By Riki Trafford

    What is Wiki?
    By S. Housley

    Pay Per Click Definitions
    By S. Housley

    Virtually Perfect: How To Structure a Virtual SEM Business for Success
    By Stacy Williams

    Better Than Banners: Google AdSense Builds Revenue For Site Owner
    By Riki Trafford

    The Power of Topic Specific Search Engines
    By S. Houlsey

    Click Fraud and How to Deter It
    By Hollis Thomases

    Top 10 Reasons Why I Reject Article Submissions
    By Chris Yates

    Why Give Away the SEO Farm?
    By Jill Whalen

    My Articles Ordeal
    By Aaron Colman

    Tools for Online Tracking
    By S. Housley

    Dispelling Some SEO Myths
    By Jill Whalen

    Understanding Web Logs; And Why it Matters
    By Sharon Housley

    Why Pay-Per-Inclusion Search Engines are Dying
    John Lynch

    Article Syndication—A New Vehicle for King Content
    By S. Housley

    Winning the Pay-Per-Click Keyword Battle
    By Willie Crawford

    Why Guerrilla Consultants Need Great Web Sites
    By Jay Conrad Levinson and Michael W. McLaughlin

    Is YOUR Web Site Ready For Shoppers?
    By Steve M. Nash

    How Five Minutes Tracking my PPC Results Saved Me $750 A MONTH!
    Richard Grady

    How to Create Revenue from Your Blog
    By Sharon Housley

    Straight Talk About Blogs - Do You Really Need One?
    By BL Ochman

    Fire... Ready... Aim
    By Mark A. Ungvarsky

    Simple Server Side Includes
    By Scottie Claiborne

    7 Ways To Get More Repeat Traffic To Your Site
    By Ken Hill

    7 Essential Web Site Maintenance Strategies
    By Herman Drost

    Exposing Your Expertise
    By Philippa Gamse

    Online Marketing: Online Auctions
    By Aaron Turpen

    How Can a Restaurant Sell on the Web?
    By Shel Horowitz and Lois Carter Fay

    How To Pull More Profits From Your Website Even With Low Traffic
    By Grady Smith

    Gazumped by Google
    By Heidi & Dave Perry

    Blogging For Business
    By John Jantsch

    The 52 Top SEO Tips - Here Are 10 of Them
    By David Leonhardt

    Separate Your Product Pages
    By Sharron Senter

    Increasing Your Visitor to Sales Ratio
    By Jeffrey D. Eisenberg

    Nip and Tuck: Three Quick Tips for Writing SEO Copy
    By Karon Thackston

    What do you Mean, PROMOTE MY SITE?
    Gail Hornback and Michael Smith

    Choosing and Using the Right Affiliate Programs
    Gail Hornback and Michael Smith

    8 Tips To Get More Traffic From Yahoo!
    By Vishal Rao

    How to See if a Title or Key Phrase is Popular Words
    By Robert F. Abbott

    How To Protect Your Website From Being Repossessed Or Stolen!
    By Simon Grabowski

    Creating a Website that Works
    By Ron S. LaVine, MBA

    Where To Find Free Quality Content For Your Website
    By Chee Wee

    Poor Richard's Top 100 Tips for Doing Business Online
    A Free E-Book!

    Good Coffee, Surfing, and Your Bottom Line
    By Wanda Loskot

    World Printmakers: A Shoestring Website Success Story, One Year In
    By Mike Booth

    Tracking Your Advertising
    By David Seitz

    Treat Your Customers Like Dogs? You Bet!
    By Joe "Mr Fire" Vitale

    How I Earn 80k a year in Affiliate Income?
    By Jim Daniels

    When Your Customers Steal
    By Chris Malta

    PR Guide to Internet Monitoring and Clipping -Strategies and Tactics for Reputation Management
    By Amelia Kassel

    Creating a New Local News Medium: The Scarsdale Network
    By Sean P. Cover

    Treasures for Webmasters and Web Marketers at JimTools.com
    By Jim Wilson

    Your Strategy Shines Through Your Website
    By Paul "the soarING" Siegel

    Use GoTo Com to Drive Targeted Traffic for Pennies
    By Jim Daniels

    When Prospects Smell Smoke...Get Out the Hose and Fix Those Web-Newbie Mistakes!
    By John Colanzi

    Where's Your Community? Starting an Online Bulletin Board at Your Site
    By Jim Daniels

    Protect Against Theft Of Your Intellectual Property Online
    By Nancy Roebke

    Trapping Hamsters on the Internet: Why You DON'T Need to Keep Changing Your Home Page
    By Rob Frankel

    How to Deal with Lies About Your Company (and You) on the Internet
    By Daniel Janal

    Why Your Web Site MUST Have A Domain Name--And How to Get One
    By Harvey Segal

    How Local Storefront Businesses Can "Clean Up" On the Web
    By Rick Beneteau

    Billboards, Banners, and the Evolving Nature of Online Advertising
    By Dan Wasserman and Anne McKay

    e-Commerce: Are All Five Parts In Place for You?
    By Heidi Good

    Five Business Models of eCommerce
    By Robert Samuelsen

    How to Pick the Right Webhost
    By Shari Thurow

    A Can-Do Customer Service Attitude Is Key to Success on the Web
    By Jere Matlock

    A Comparison of Banner Ad Networks
    By Sanford Carr

    Does Your Website Invite Visitor Participation? Three Techniques to Build Traffic By Including Interactivity
    By Jim Daniels

    The World Wide Web Advertising Crystal Ball: A Five-Year Forecast
    By Adam Boettiger

    Don't Be Victimized By Online Credit Card Fraud - Prevention Tips
    By T.J. Walker possibly the most important article you may read all year

    English-Only Web Sites Can Still Be Successful Internationally
    By Thomas J. Judge

    From Traditional Wholesalers to the Web: A Success Story
    By Michael Schriner

    Turn Website Lookers Into Buyers
    By Sandor Kiss

    Set Up a Win-Win Affiliate Program
    By Tom Gerace

    20 Things That Should NEVER Be On Your Website
    By Nick Nichols, The Site Doctor

    The Internet--Perfect Sales Tool for People Who Hate Sales
    By Jim Daniels

    Online Contests Draw Website Traffic
    By Mike Belba

    Build Search Engine Position Through Keywords and Meta Tags
    By Jim Rhodes, Editor, deadlock Despatch (his capitalization)

    Power Searching Tips for Your Own Information Quests
    By Shel Horowitz, FrugalFun Webmaster and Author of Marketing Without Megabucks

    Back to Contents

    Other Internet Strategies

    Creating Your Online News Room: How To Build a Site The Media Will Love
    By Bill Stoller

    Little Known Technique for Profiting from Popular Niche Markets
    By James J Jones

    Tracking Offline Buyers who Made Online Decisions—Act on the Data to Boost Conversion
    From GrokDotCom

    Article Marketing For Bloggers - 4 Tips To Build Traffic For Your Blog
    By Christopher Knight

    How Podcasting Works
    By S. Housley

    Own Your Niche by Building a Niche Community
    By Steven Van Yoder

    When a Journalist Comes to Visit--Have an Online Media Room That Works
    By Lois Carter Fay

    Search Engine Optimization Strategy: Website Design Techniques for Search Engine Ranking Improvement
    Scott F. Geld

    Building a Media Friendly Press Room
    By Eric Ward

    Niche With Passion
    By John Audette

    Newsgroup Advertising: One Approach to Succeess
    By Dr. Jeffrey Lant, Author of Web Wealth and many other books

    Make the Most of On-line Chat
    By Shel Horowitz

    Back to Contents

    Technologies and Trends

    Search Engine Results and the PDF User Trap
    By Craig Geis

    Simple Server Side Includes
    By Scottie Claiborne

    Staying in Touch: Electronic Courtship and Other Rituals
    By George R. Marshall

    Data Security 101 For Small Businesses
    By Paul Myers

    Software Design: Is Your App a Core or a Ring?
    By Jared M. Spool

    A Brief History of the Internet--BC (Before Commercialism)
    By Shel Horowitz

    Will the Web Kill Traditional Retail?
    By John Audette

    Book Excerpt: New Rules For The New Economy
    By Kevin Kelly (Executive Editor, Wired Magazine)

    When "Yes" means "No" or "Maybe"--Avoiding Cross-Cultural Misunderstandings in Global Business
    By Linda McGovern

    Data Interchange for Customer Service: The REAL Reason We Need More Bandwidth
    By Eric Anderson

    Back to Contents



    Copywriting

    What can Madonna and Martha Teach You About Writing Copy?
    By Lorrie Morgan-Ferrero

    The Sense of Scent
    By Bryan and Jeffrey Eisenberg

    How Disconnectors Keep Your Readers Awake
    By Sean D'Souza

    Effective Ad Copy Is The Key To Successful Marketing
    By Desmond Mantor

    Five EASY Ways to Improve Your Business Writing
    By Melinda Copp

    How to Sell a Car in a Hurry
    By Craig Garber

    How to Write Killer Blog Posts and More Compelling Comments
    By BL Ochman

    Even Copywriters Should Pick Up the Phone to Get New Clients
    By Chris Marlow

    Copywriting: Is Your Tone Consistent With Your Image?
    By Mordechai Schiller

    Copywriting Secrets Of India's Mystics
    By Dave Alston

    Tips for Writing an Effective Audio Script
    By Jennifer Tribe

    Finding Experts, Sources And Contacts For Your Next Article or Book
    By Pamela White

    Telltale Signs of Hype
    By Marcia Yudkin

    Write and Speak for the Ear
    By Robert F. Abbott

    Persuasive Writing: The Carrot-and-Stick Strategy
    By Tim North

    Bad Copy: An Example in the Negative
    By Jeffrey Eisenberg

    Breakthrough Creative Copywriting
    By Jeff Kuzmich

    How to Use Press Releases to Have the Media Contact You and Get Free Publicity in Newspapers and Magazines, or Free Media Coverage on the Radio
    By Shel Horowitz

    "The Story of the Hypnotic Writing Monkey"
    By Joe Vitale

    Low-Yield Ads Can Add Up to Healthy Profits
    By Audri and Jim Lanford

    The Copy Optimizer: Five Ways to Make Sure Your Sales Copy WORKS
    By David Garfinkel

    Defining and Reaching Your Target Market: Finding Your Key Benefit
    By Rick Smith, the Guerrilla Computer Consultant

    Top Ten Write Like a Pro Checklist
    By Judy Cullins

    The Two Most Powerful Words in Advertising (No, They're Not 'New' and 'Free')
    By Gary Bencivenga

    Walt Disney Knew How To Get The Word Out
    By Stephen Schochet

    Be Careful What You Learn From Donald Trump's New Show
    By Keith Price

    Are You Using All 7 of These Highly Effective Marketing Tactics?
    By Bob Leduc

    Call Readers By Title to Get in Their World
    By Lisa Sparks

    Are You Speaking to Your Prospects in a Foreign language?
    By Joe Vitale

    Copywriting 101: 10 Tips to Killer Copy
    By Shel Horowitz

    Copywriting: Answering Objections Ahead of Time
    By Chris Ayers

    The Most Powerful Word in the Language
    By Major Tom

    Credibility: The Secret That Will Skyrocket Your Response Rates By At Least 57%
    By Jason Peery

    How to Create Posters and Fliers That Cost Almost Nothing, Stop Your Prospects In Their Tracks and Draw Them to Your Message
    By Shel Horowitz

    How to Write and Place Radio Spots for Maximum Marketing Return at Lowest Cost
    By Shel Horowitz

    Add Personality to Your Sales Copy

    My Eight-Step Formula for Writing Long Sales Copy
    By Michael Fortin

    Avoiding Sexist Language in Writing
    By Linda Elizabeth Alexander

    Working With A Freelance Editor
    By Jennifer Tribe

    Nip and Tuck: Three Quick Tips for Writing SEO Copy
    By Karon Thackston

    Back to Contents

    Publishing

    Interview with Dee Power, Co-author of The Making of a Bestseller: Success Stories From Authors, and the Editors, Agents and Booksellers Behind Them
    By Shel Horowitz

    Leonardo's Time in the Sun: The 2006 Book Expo America
    By Shel Horowitz

    A Child Author Becomes Published at Age 12
    By Shel Horowitz

    Oceanview Publishing: Starting a Publishing Company that Breaks the Rules
    By Shel Horowitz

    Don Cambpell Discusses The Wisdom & Power of Music
    By Shel Horowitz

    Behind the Bathroom Reader: An Interview with Uncle John of Uncle John's Bathroom Readers (a/k/a Gordon Javna)
    By Shel Horowitz, editor, Global Arts Review/Down to Business

    Two Bookstore Operators Tell What They Need from Publishers
    By Shel Horowitz

    What Makes An Article Directory A Great Place To Submit?
    By Christopher Knight

    What is Creative Commons?
    By S. Housley

    26 Ways To Spruce Up Your Newsletter
    By Marilynne Rudick and Leslie O'Flahavan

    5 Ways to Make Amazon Work For You
    By Shel Horowitz

    Roles Newsletters Play: Who Are You To Your Subscribers?
    By Marilynne Rudick and Leslie O'Flahavan

    Independent Publisher Combines Progressive Politics, Commercial Success
    By Shel Horowitz

    Blandness from the Biggies, Innovative Indies: Book-Industry Trends at BEA 2005
    By Shel Horowitz

    Make the Most of Your BEA Booth
    By Dave Marx

    Nine New Year's Book Publishing Resolutions
    By Bob Baker

    Tapping Into the Economics of Abundance
    By Bob Baker

    Understanding the Book Distribution Channels
    By Jacqueline C. Simonds

    Challenge and Entrepreneurship: Starting a New National Magazine
    By Shel Horowitz

    Between Fact and Fiction—The 2004 BEA Favored Fact
    By Shel Horowitz

    8 Ways to Recycle Your Book Content
    By Jennifer Tribe

    Should You Write a Book?
    By Steven Van Yoder

    Working With A Freelance Editor
    By Jennifer Tribe

    Four Slices of Book Expo of America 2003, Los Angeles
    By Shel Horowitz

    Six Tips on How to Choose an Editor for Your Nonfiction Manuscript
    By Lisa A. Smith

    Author/Publishers: Understanding Amazon Will Increase Profits
    By Thomas M. Sipos

    BEA 2002: Traffic, Not Trends, in New York
    By Shel Horowitz

    Barbara Kingsolver, Nat Hentoff, Michael Moore, Rick McCarthy: American Booksellers Foundation for Free Expression Panel on Censorship and Freedom Post-911
    By Shel Horowitz

    Book Printing Just Got Cheaper
    By Dan Poynter

    Making the Most of Your Inventory
    By Dana Cassell

    A Different Perspective on Book Reviewing -- From An Ex-Reviewer and Book Publisher
    By Ilene Barth

    BOOK EXPO OF AMERICA 2001: W., Harry Potter, and Dot-Bomb Retrenchment
    By Shel Horowitz

    Beginner's Guide to Book Publishing 101: the first steps you should take if you're considering publishing a book
    By Ted Lish

    How to Create Book and Speech Titles that Sizzle and Sell
    By Joe Sabah

    The Last BEA of The Second Millennium: Report on the 1999 Book Expo of America
    By Shel Horowitz

    The Business of Bookselling: A Report on the 1998 Book Expo of America
    By Shel Horowitz

    Book Orgy in Chicago: the Book Expo of America, 1997: the largest booksellers event in the US
    By Shel Horowitz

    Publishing Booklets: Low Costs, High Revenues--An Expert's Experience
    By Paulette Ensign

    Back to Contents



    Branding

    What if You Have Too Many Brands?
    By Suzanne Falter-Barns

    How To Amplify Your Branding With A Signature Story
    By Sean D'Souza

    Creating a Brand for Way Cooley Coffee: Break All the Marketing Rules
    By Darby O'Brien

    Why Problem Based Positioning Is A Psychological Magnet
    By Sean D'Souza

    Don’t Send Wrong Signal to Customers
    By Mordechai Schiller

    9 1/2 Ways
    By Nick Wreden

    What Does your Business Address Say?
    By BIG Mike McDaniel

    10 Tips to Creating a Powerful Platform
    By Annie Jennings

    United We Brand: How to Create a Cohesive Brand That's Seen, Heard and Remembered
    By Mike Moser

    Got Brand? Be Like Mike and Get One!
    Kristie Tamsevicius

    8 Ways to Help Make Your Company's Marketing Messages More Consistent
    By Suzan St Maur

    Six Reasons Why You Should Publish a Newsletter
    By Lee Goss

    PR Guide to Internet Monitoring and Clipping -Strategies and Tactics for Reputation Management
    By Amelia Kassel

    How to Deal with Lies About Your Company (and You) on the Internet
    By Daniel Janal

    Why Your Web Site MUST Have A Domain Name--And How to Get One
    By Harvey Segal

    Defining and Reaching Your Target Market: Finding Your Key Benefit
    By Rick Smith, the Guerrilla Computer Consultant

    Walt Disney Knew How To Get The Word Out
    By Stephen Schochet

    Back to Contents



    Speaking, Communication, Media Appearances

    How To Keep A Customer's Attention: The Power of 'Knew' and 'New'
    By Sean D'Souza

    Be a Sought-After Speaker
    By Fern Reiss

    Oprah: The Untold Story
    By Mitch Meyerson

    Smart Partnering: How Speakers, Exhibitors, Meeting Planners & Others Can Generate More Money, Value and Visibility—Together
    By Kare Anderson

    5 Ways to Make Bureaus your Best Friends
    By Cathleen Fillmore

    Do I Need to Tell Jokes in a Presentation?
    By Kare Anderson

    What is She Saying?
    By Kare Anderson

    Oprah! Appear on the Oprah Show In 10 Easy Steps
    By Susan Harrow

    Pre-Qualifying Tips
    By Teresa Esparza

    4 Steps to Getting the Most Out of Attending a Seminar
    By Beth Schneider

    5 Tips to Better PowerPoint
    By T. J. Walker

    How to Speak in Public with Confidence
    By Rosemarie Strawn

    Paper...The Ultimate Technology
    By T. J. Walker

    Questions as Leverage
    By Pamela Dunn

    Wimpy Words And Phrases To Avoid in Speeches And Media Interviews
    By T. J. Walker

    Understanding Radio Speak
    By BIG Mike McDaniel

    Appreciate and Collaborate with Your Speechwriter
    By T.J. Walker

    How I turned a $2,500 speaking fee into $33,000...... & how YOU CAN TOO!
    By James Malinchak

    How to make sure you don't get invited back as a guest on a radio program: 10 Mistakes to Avoid
    By George McKenzie

    Speak in the Now—Your Authentic Voice: Five Steps to Better Communication and More of What You Want in Life
    By Pamela Ziemann

    5 Tips for Exciting Speeches
    By Patricia Fripp

    3 Reasons Speakers Fail to Hit the Mark
    By Patricia Fripp and Jeff Davidson

    Will Seminars Get You Clients?
    By C. J. Hayden, MCC

    Speakers/Presenters: How To Keep Your Audience Involved
    By Shel Horowitz

    What if No One Signs Up?
    C.J. Hayden, MCC

    Tips for Writing an Effective Audio Script
    By Jennifer Tribe

    12 Reasons Why You Should Never Neglect People Skills
    By Peter Murphy

    The Five Key Elements to Nonverbal Communication in Business
    By Lee Hopkins

    How to Give a Great Speech: The Ten Habits of Highly Effective Speakers
    By Sandra Schrift

    Minimising Conflict With Effective Communication
    By Lee Hopkins

    The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
    By Bill Stoller

    Breaking the Ice and Winning Over the Client!
    By Robert Moment

    How to Communicate Effectively in Business
    Lee Hopkins

    Communicating with Case Studies
    By Robert F. Abbott

    Speaking Body Language
    By Robert F. Abbott

    Radio Interview 101: Controversy
    By Bryan Farrish

    Write and Speak for the Ear
    By Robert F. Abbott

    Money Talks: How to Use Public Speaking to Attract Clients
    By Steven Van Yoder

    How NOT to let PowerPoint Kill Your Presentation
    By Susan Dunn, MA, CEIC, Personal and Professional Development Coach

    Take a Tax-Deductible Dream Trip
    By Marcia Yudkin

    7 Pitfalls That Will Doom Every Presentation
    By David Gustafson

    Growing Your Meeting In CyberSpace
    By Philippa Gamse

    10 Ways to Promote Your Teleclass
    By Marcia Yudkin

    Stay Visible to the Press
    By Sharron Senter

    Five Reasons to Use Stories to Make a Point
    By Lori L. Silverman

    Editorial Calendars: A Key to Publicizing Your Business
    By Bill Stoller

    Nine TV Interview Tips and Eight Presentation Tips
    By T.J. Walker

    Before You Give a Speech: Tom Antion's Checklist
    By Tom Antion

    Avoiding Sexist Language in Writing
    By Linda Elizabeth Alexander

    Are You Using Too Much Technology in Your Talks?
    By Patricia Fripp, CSP, CPAE

    PR Leads Gets Small Entrepreneurs Interviews with Big Media
    By Daniel Janal

    The Mechanics of a Video Taping Session: How to Look, Dress and Act on Camera
    By Ed Primeau

    How to Create Book and Speech Titles that Sizzle and Sell
    By Joe Sabah

    How to Promote Yourself as a TV Guest
    By Brian Jud

    How to Organize A Regional Media Tour
    By David LeClaire

    Why Charisma Matters
    By Dr. Tony Alessandra, Author, Charisma: Seven Keys to Developing the Magnetism that Leads

    How To Increase Your Business By Sharing What You Know: A Guide to Giving Great Seminars
    By Jim Donovan, author of Handbook to a Happier Life

    Charismatic Speaking: How to Make an Impact as a Speaker
    By Tony Alessandra

    Back to Contents

    Marketing and Sales

    As Seen on Jay Leno...
    By Sam Horn

    Be Well, Do Good Work, and Keep in Touch
    By Michael Port

    High-Income Selling Strategies: 5 New Rules To Govern Your Behavior And Actions In The Sales Cycle
    By Bill Caskey

    How to Avoid Being Ripped Off By Fake Marketing Gurus
    By Adam Urbanski

    Six Things Your Publicist Won’t Tell You
    By Fern Reiss

    High-Income Seller Behaviors: 5 Attitudes A Sales Executive Must Have To Close The Deal
    By Bill Caskey

    Sales Secrets for Entrepreneurs: Increase Profits in 12 Months Flat Through Consumer Education Programs!
    By Chet Holmes

    Thinking Seasonally: How to Sell Your Book Creatively Every Month of the Year
    By Fern Reiss

    The Power of One
    By Kelley Robertson

    High Probability Selling and Telephone Prospecting: Turn Cold Calling into Warm Sales Leads
    By Jacques Werth

    Leave Only Effective Voicemail Messages
    By BIG Mike McDaniel

    How to Make a Potential Client Pay Attention to You -- Absolutely, Positively Guaranteed!
    By Chris Marlow

    Me, on Cable TV? aw, Shucks!
    BIG Mike McDaniel

    Modern-Day Postcard Marketing
    By Bob Leduc

    How to Sell To Fact-Based and Big-Picture Buyers Simultaneously
    By Sean D'Souza

    Crossing the Social Networking Chasm
    By David Teten and Scott Allen

    Cross-Marketing: The Most Effective Marketing You Can Do
    By Carol White

    Five Marketing Lessons from the 'King of Make-up' – Max Factor
    By Adam Urbanski

    The Virtual Handshake: Opening Doors and Closing Deals Online
    By David Teten and Scott Allen

    How to Spot a Marketing Scam
    By John Kremer

    To Make More Sales, Try Making More Friends
    By C.J. Hayden, MCC

    7 Small Business Marketing Tips
    Bob Leduc

    Have You Created an Impossible Business?
    By C.J. Hayden, MCC

    Sometimes Google AdWords is the Least Effective Way to Reach your Target Customer
    By Perry Marshall

    Honey v. Vinegar: Do Your Error Messages Build Your Customer/Prospect Relationships?
    By theGrok.com

    How Improving One Metric Can Increase Your Profit 350 Percent
    By Tina Valiedi

    Five Myths of Internet Marketing for Independent Professionals
    By C.J. Hayden, MCC

    A Short History of the Yellow Pages
    By BIG Mike McDaniel

    Turning Your Services into a Product
    By C.J. Hayden, MCC

    10 Ways to Design Yellow Page Ads
    By BIG Mike McDaniel

    The Tortoise or the Hare?
    By Jay Conrad Levinson Author, "Guerrilla Marketing" series of books, and Amy Levinson

    Obtain Profits By Increasing Sales Conversions
    By Tina Valiedi

    Live Your Fantasies AND Get Publicity: Why Charity Auctions are a Marketer's Golden Opportunity
    By Paul Hartunian

    7 Ways to Think About Lead Generation For Your Website
    By Riki Trafford

    JVs - Can They Only Work When Reciprocal?
    By Fred Gleeck

    How To Turn Your Stiffest Competitor Into Your Best Joint Venture Partner
    By Jim Edwards

    15-Minute Marketing
    By Cathy Stucker

    The Web Marketing Checklist: 31 Ways to Promote Your Website
    By Dr. Ralph F. Wilson

    Edification to Increase Your Sales
    By Bob Burg

    How to Sell High Priced Products Online and Offline
    By Yanik Silver

    Are You Asking the Right Question?
    From GrokDotCom

    Don't Try To Persuade People To Buy—Do You Make It Too Difficult For Yourself?
    By Klaus Dahl

    How to Turn More Referrals Into Paying Clients
    By Adam Urbanski

    Why The 'Yes and Yes' Factor Fails (And How To Fix It)
    By Sean D'Souza

    100% of Nothing
    By Cathy Stucker

    Over 150 Marketing Tactics and Growing
    By Kevin Wirth

    Five Habits of Highly Effective Networkers: How to Turn Chicken Dinners into New Clients and an Endless Stream of Referrals
    By Adam Urbanski

    Writing a Book's Marketing Plan for Maximum Profit
    By Roger C. Parker

    Trust
    By Ken McCarthy

    Marketing In A Virtual World
    By Steven Van Yoder

    4 Dynamic Marketing Tactics
    By Bob Leduc

    The Power of Persistence
    By Kelley Robertson

    To Invent Great Products--Turn Ideas Upside Down: The Practical Creativity Checklist
    By Dan Kennedy

    How to Get Celebrity Testimonials for Your Self-Published Books
    By John Kremer

    The Power of Partnering
    By Kelley Robertson

    Fortune Magazine and Viral PR
    By Fern Reiss

    How to Make Fulfillment Mailings Make Money - Seven Practical Tips
    By Ivan Levison

    15 Irrefutable Marketing Proficiencies
    By Adam Urbanski

    Why Every Good Direct Marketer Should Love the Internet
    By Yanik Silver

    7 Tips for Successful Postcard Marketing
    By Bob Leduc

    How to use Internet "news websites" to find journalists who are most likely to give you publicity
    By George McKenzie

    The End Of Marketing
    By Brent Filson

    Too Much Talk, Too Little Action
    By Mandie Crawford/Susan Valeri

    How Get the Best Value from Radio Advertising
    BIG Mike McDaniel

    Assumptions—The Hidden Sales Killer
    By Kelley Robertson

    Uncover Your Hidden Markets
    By Bob Leduc

    Voice Mail That Sells
    By Kelley Robertson

    5 High-Impact Marketing Tips
    By Bob Leduc

    From Prospect to Client in Thirty Seconds
    By C.J. Hayden, MCC

    3 Simple Selling Tactics
    By Bob Leduc

    7 Ways to Stop "Selling" & Start Building Relationships
    By Ari Galper

    Don't "Drop and Hop", or A Shotgun is Not a Strategy
    By Joe Gracia

    How Five Minutes Tracking my PPC Results Saved Me $750 A MONTH!
    Richard Grady

    How to Track Online Marketing ROI Using Cost-per-Action
    By Rick Crosby

    Tooting Your Own Horn
    By C. J. Hayden, MCC

    4 Easy Ways to Boost Your Sales
    By Bob Leduc

    The Six Simple Principles of Viral Marketing
    By Dr. Ralph F. Wilson

    You CAN Be a Great Salesperson!
    Terri Seymour

    What's Your Marketing Attitude?
    By C.J. Hayden, MCC

    Top 11 Ways to Turnaround a Cash-Strapped Business or Practice
    By Adam Urbanski

    Sponsorship: A Key to Powerful Marketing
    By Susan A. Friedmann

    4 Marketing Myths Threaten Your Sales
    By Bob Leduc

    What Does your Business Address Say?
    By BIG Mike McDaniel

    Now You See “Her”—The Visible Approach to Marketing to Women
    By Lisa Johnson and Andrea Learned

    High Response Marketing With Low-Cost Postcards
    By Bob Leduc

    Market Your Way to Professional Success
    By Joanne Victoria

    How to Expand Your Market From One Small Niche to a Whole Big World
    By Gordon Burgett

    Focus on Value, Not a Discount
    By Kelley Robertson

    The Fastest, Easiest Way to Test New Ideas
    By Perry Marshall

    Updated Top Ten Tips For Promoting Books and Authors
    By Ned Barnett

    The Ten Tenets Of The Surplus & Salvage Industry!
    By Robert C. Potter

    Tips For Using Books as Premiums
    By Jim Donovan

    Tapping the Generation C Market
    By Jennifer Tribe

    Stop Sabotaging Your Sales
    By Bob Leduc

    Pitching Tips...and I Don't Mean Baseball
    By Lois Carter Fay

    10 Tips to Use Giveaways Effectively at Trade Shows
    By Susan Friedmann

    Online Marketing: Online Auctions
    By Aaron Turpen

    Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
    Susan Friedmann, CSP

    The Irresistible Outbreak of Trust: A Viral Marketing eBrief
    By Michael Sarnefors

    Money Talks: How to Use Public Speaking to Attract Clients
    By Steven Van Yoder

    How to Eliminate Price Objections
    By Kelley Robertson

    Invite Questions to Boost Your Sales
    By Bob Leduc

    Joint Ventures: The Key to Results
    By Aaron Colman

    7 Steps To Test Prices and Convert More Sales
    By Charles Kangethe

    Modern Marketing With Postcards
    By Bob Leduc

    Pitching Story Ideas: An Editor's View From the Trenches
    By Francis Dimenno

    Introduction to Frugal Marketing
    By Shel Horowitz

    22 Free or Almost-Free Ways to Market Your Product, Service, or Ideas
    By Shel Horowitz

    Market to the Right People With the Right Offer, Using Low-Cost, High-Return, Client-Centered Methods, and Watch Your Sales Soar
    By Shel Horowitz

    Roman Marketing or, How to Build Your Own Empire in 5 Easy Steps
    By Joe Vitale

    Disabled Customers: Are You Overlooking this Powerful Market?
    By Chris Marlow

    Education-Based Marketing: How to Make Business Come to You
    By David Frey

    Sales Expert Faults Telemarketers for New Do-Not-Call Law
    By Lee Godden

    The Four Seasons of Publicity - Building an All-Year Publicity Machine
    By Bill Stoller

    Walt Disney Knew How To Get The Word Out
    By Stephen Schochet

    Are You Using All 7 of These Highly Effective Marketing Tactics?
    By Bob Leduc

    Call Readers By Title to Get in Their World
    By Lisa Sparks

    Be Careful What You Learn From Donald Trump's New Show
    By Keith Price

    Planning a Sales Garden
    By Alan Vengel and Greg Wright

    Add Personality to Your Sales Copy
    By John Carlton

    Article Banks Are Internet Marketing Gold
    By Maria Marsala

    10 Ways to Promote Your Teleclass
    By Marcia Yudkin

    Test Your Marketing Strategies & Systems Or Fail...
    By Duncan Carver

    Prevent Procrastination With Positive Pressure
    By Michel Fortin

    Cause-Related Marketing
    By Steven Yan Yoder

    Market Creatively with Bumper Stickers
    By Sharron Senter

    Breaking the Voice Mail Barrier
    By C.J. Hayden, MCC

    Blow Apart the Billable Hours Ceiling by Selling and Reselling Your Intellectual Property
    By C.J. Hayden, MCC

    Selling the Dr. Seuss Way
    By Kelley Robertson

    Marketing The Real You
    By C. J. Hayden, MCC

    Understanding the Corporate Buyer
    By C.J. Hayden, MCC

    Consumers Can Fight Back With FTC Do Not Call Registry
    By James H. Dimmitt

    The Alternative to Cold Calling, Chapter 1
    By Tim Templeton

    Got Brand? Be Like Mike and Get One!
    Kristie Tamsevicius

    What really is “customer-focused selling?”
    By Kevin Davis

    Get The Biggest Bang From Your Marketing Budget By Creating An Annual Marketing Calendar
    By Preston Campbell

    Your Internal Processes May Be Money-Losers—Turn Them Into Money-Makers
    Joe and Maria Gracia

    8 Ways to Help Make Your Company's Marketing Messages More Consistent
    By Suzan St Maur

    My Eight-Step Formula for Writing Long Sales Copy
    By Michael Fortin

    Charity Marketing: Growing Your Business Through Charitable Giving
    By David Frey

    How Bob Hope Learned About The Power Of Advertising -- A Lesson He Never Forgot

    How to Market Your Business with Stories
    By Eric Gelb

    State Problems Before Solutions
    By Robert Middleton

    How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
    By Karon Thackston

    A PR Pro Reinvents the Business--And Himself
    By Peter Shankman

    How Free Giveaways Can Boost Your Small Business Revenues
    By David Frey

    What Makes a Qualified Prospect, Qualified?
    By Ron S. LaVine, MBA

    Are You Speaking to Your Prospects in a Foreign language?
    By Joe Vitale

    Copywriting 101: 10 Tips to Killer Copy
    By Shel Horowitz

    How to Extend Credit WITHOUT Being Burned by June Campbell

    What Color is Your Marketing Parachute? by June Campbell

    Take a Poll for Publicity! by Joan Stewart, The Publicity Hound

    Copywriting and the Seven Deadly Sins: How to Stimulate People's Demons In Order To Sell by Christian Godefroy

    Powerful, Unwritten Secrets of Selling an Info Product On-line by Charles Lewis

    A PR Coup: How I "Did" A Last-Minute Inaugural Ball
    By Tanya F. Hilleary

    Is Your Customer Service an Asset or a Coffin?
    By Ivan Burnell

    The Rule of Repetition: How It's Crippling Your Marketing Efforts if You're Not Using It
    By Marty Foley

    How to Get Great Testimonials, Even If You're Just Starting Out
    By Dr. Sheldon Nix

    Copywriting: Answering Objections Ahead of Time
    By Chris Ayers

    19 Ways to Attract More Customers Through Cross-Promotion
    By Kare Anderson

    How To Turn A Box Of Donuts Into $1,000!: A Secret to Getting FREE Media Advertising
    By Carol Waddel

    Generate More Income By Identifying Your Target Market
    By Sue Barrett

    Everything I Know About Selling I Learned From Bob Hope
    By Bob Mills

    When Untargeted Advertising Is Better Than Highly Targeted
    By Peter Kent

    The Most Powerful Word in the Language
    By Major Tom

    Power Mapping: How to Identify and Contact The Key Individuals who will Help You Achieve Your Goal
    By Eathan Mertz

    Credibility: The Secret That Will Skyrocket Your Response Rates By At Least 57%
    By Jason Peery

    Defining and Reaching Your Target Market: Finding Your Key Benefit
    By Rick Smith, the Guerrilla Computer Consultant

    How Effective Will Direct Mail Be For You?
    By Shel Horowitz, Author of Marketing Without Megabucks

    How to Create Posters and Fliers That Cost Almost Nothing, Stop Your Prospects In Their Tracks and Draw Them to Your Message
    By Shel Horowitz

    How to Write and Place Radio Spots for Maximum Marketing Return at Lowest Cost
    By Shel Horowitz

    Set Your Business Apart By Building a Distinctive Niche
    By Leslie Speidel

    Additional Marketing Articles, Tipsheets, and Book Excerpts By Shel Horowitz On This Site

    Back to Contents

    Media Appearances/Media Training

    The 10 Most Common Publicity Mistakes - Don't Sabotage Your Success!
    By Bill Stoller

    Attack Reporters At Your Own Risk
    By TJ Walker

    Classic PR Effort Leverages One Phone Call To Draw Millions of Eyes and Millions of Dollars—Without Even Writing a Press Release
    By Frank Zeccola

    Nasty, Negative News Media
    By T. J. Walker

    Five Great News Stories You're Sitting On Right Now
    By George Hopkin

    Press Releases for Every Occasion
    By Bill Stoller

    The Ultimate PR Edge: Getting Reporters To Open Your Emails
    By Bill Stoller

    One Size Fits None: Use the Right Press Release Style for Your Story
    By Bill Stoller

    5 Ways to Use Soundbites Skillfully
    By Susan Harrow

    How to Get the Press on Your Side
    By Shel Horowitz

    How To Turn A Box Of Donuts Into $1,000!: A Secret to Getting FREE Media Advertising
    By Carol Waddel

    Can You Network Yourself To Media Publicity?
    By Susan Harrow and Mark C. Davis

    How to Get Your Material to the Right Reporter
    By Paul J. Krupin

    TV Reporter Shares the Secrets to Getting Covered on the News
    By Jeff Crilley

    When a Journalist Comes to Visit--Have an Online Media Room That Works
    By Lois Carter Fay

    Building a Media Friendly Press Room
    By Eric Ward

    How to Use Press Releases to Have the Media Contact You and Get Free Publicity in Newspapers and Magazines, or Free Media Coverage on the Radio
    By Shel Horowitz

    PR Leads Gets Small Entrepreneurs Interviews with Big Media
    By Daniel Janal

    How to Organize A Regional Media Tour
    By David LeClaire



    Media Literacy

    The National Conference on Media Reform: Twin Fires of Change
    By Shel Horowitz and the Speakers and Presenters at the Conference

    National Conference on Media Reform Panel: News, Information and Corporate Media
    By Shel Horowitz and the panelists

    National Conference on Media Reform Panel: Online Organizing
    By Shel Horowitz, the panelists, and the audience

    National Conference on Media Reform Panel: Engaging New Constituencies in Media Reform
    By Shel Horowitz, the panelists, and the audience

    National Conference on Media Reform Panel: Media Reform One Community at a Time: Case Studies in Local Organizing
    By Shel Horowitz, the panelists, and the audience

    National Conference on Media Reform Panel: Visioning a Media System that Serves Our Democracy and Culture
    By Danny Schecter



    Trade Shows

    Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know
    By Susan Friedmann

    The Changing of the Guard: Four Key Exhibiting Strategies for Generation Y
    By Susan A. Friedmann

    Getting the Best Value From Your Trade Show Exhibit
    By Emma McDonald

    Using the Media Effectively To Promote Your Trade Show Exhibit
    By Susan Friedmann

    Culture Clash: The A-Z of Exhibiting Overseas
    By Susan Friedmann

    Building Brand Awareness Through Tradeshows
    By Susan Friedmann

    At Your Service: The Ten Commandments of Great Customer Service!
    By Susan Friedmann

    Who's Worth Your Time At Your Trade Show Booth?
    By Susan Friedmann

    How to Work a Trade Show for the Most Lucrative Deals, at the Least Cost
    By Shel Horowitz

    10 Tips to Use Giveaways Effectively at Trade Shows
    By Susan Friedmann

    A Cheap and Effective Way to Exhibit at Trade Shows
    By Shel Horowitz

    What to Bring When Walking a Tradeshow Floor
    By Shel Horowitz

    Back to Contents

    Meeting Planning

    How To Save Money By Holding Meetings Online
    By Mark Vandorone

    30 Tips for Keeping Meeting Expenses to a Minimum
    By Susan Friedmann, CSP

    7 Strategies for Handling Last Minute Meetings
    By Susan Friedmann, CSP

    Back to Contents

    Pricing

    How to Figure out Your Client's Budget so You Can Price Right and Get the Job!
    By Chris Marlow

    The Myth About Price
    By Kelley Robertson

    How To Pull More Profits From Your Website Even With Low Traffic
    By Grady Smith

    Focus on Value, Not a Discount
    By Kelley Robertson

    7 Steps To Test Prices and Convert More Sales
    By Charles Kangethe

    How to Eliminate Price Objections
    By Kelley Robertson

    Charity Marketing: Growing Your Business Through Charitable Giving
    By David Frey

    How Free Giveaways Can Boost Your Small Business Revenues
    By David Frey

    You Will Be Charged Extra to Read This Column
    By David Batstone

    Your Internal Processes May Be Money-Losers—Turn Them Into Money-Makers
    Joe and Maria Gracia

    Four Ways to Increase Business Profitability
    By C. J. Hayden

    Make Your Price Sell
    By Ken Evoy
    From the master marketer who created Make Your Site Sell and Site Build It: A dynamic tool to help you figure the best price for each product and match the price to changing demand. (Note: this link will birng you to Ken's site).

    Back to Contents

    Customer Service

    Do You Need Your Address on Your Business Cards?
    By Diana Ratliff

    Silly Service Has Its Serious Side: Test Your Customer Service Knowledge!
    By Craig Harrison

    Are You Chasing Away Business?
    By Lois Carter Fay

    Does Your Service Sell?
    By Kelley Robertson

    Coping With Unsatisfied Customers
    By Ken Bidgood

    The Power of a Name
    By Kelley Robertson

    Putting Expiration Dates on Gift Certificates Cuts Profits
    By Duncan Alexander

    How To Create The Accidental Evangelist
    By Sean D'Souza

    The Power of Partnering
    By Kelley Robertson

    How to Write Product Instructions
    By Suzan St Maur

    Customer Satisfaction Is Your Business
    By Bob Leduc

    At Your Service: The Ten Commandments of Great Customer Service!
    By Susan Friedmann, CSP

    Turn Customer Complaints into More Sales
    By Bob Leduc

    How To Turn One-Shot Customers into Lifelong Profits
    By Alex Goumakos

    3 Simple Keys Will Make Your Customers Stick
    By Denise O'Berry

    You Will Be Charged Extra to Read This Column
    By David Batstone

    Prevent Procrastination With Positive Pressure
    By Michel Fortin

    Customer Creation Basics
    By Sean Woodruff

    Your Internal Processes May Be Money-Losers—Turn Them Into Money-Makers
    Joe and Maria Gracia

    Let's Stop Taking Quality for Granted
    By Mario Persona

    6 Tips To Shock Your Global Customers: It Works for Madonna!
    By Laurel Delaney

    Have You Hugged Your 'Guru' Today?
    By Rick Beneteau

    Are You An Accessible Expert?
    By Sandra Stammberger

    Customer Service: Accept Responsibility for Fixing Errors
    By jl scott

    The E-driven Loyalty Factor
    By Tim Geiger

    The Best Customer Servce Lets Intelligent Human Beings and Intelligent Software Support Each Other
    By Wally Bock

    Back to Contents

    General Business/Management/Leadership

    Visualize and Affirm Your Desired Outcomes: A Step-by-Step Guide
    By Jack Canfield

    Personal Mission Statement to Staying Focused
    By Debbie Allen

    Warren Buffett's Five Secrets of Success
    By David Garfinkel

    How to Get Important People to Notice You
    By Chip Tarver

    Create a National Association
    By Fern Reiss

    Capitalizing on Ideas and Inventions Made Easy
    By Jacqueline Bodnar

    Why Are You In Business...And How Will You Succeed?
    By C.J. Hayden

    Former Telecome CEO Leo Hindery on CEO Responsibilities, Pay and Ethics
    By Mark Fortier

    Forty Lesson Learned The Hard Way--So You Don't Have To
    By Lee Silber

    More Money or the Pursuit of Happiness?
    By C.J. Hayden

    10 Reasons to Choose the Right Name for Your Business
    By Marcia Yudkin

    Get What You Need By Asking for Advice--NOT Help
    By Bob Burg

    The Biggest Problem with Building Platform
    Suzanne Falter-Barns

    Does Your Business Need a Toll-Free 800 Number?
    By Curtis Stevens

    Why Discipline?
    By Fred Gleeck

    You're Making Too *Few* Mistakes
    By Klaus Dahl

    Creating An Effective Toolbox For Success
    By Annette Colby

    How to Increase Profitability by Doing the Right Thing
    By Shel Horowitz

    Tax Tips for Home-Based Business Owners (Part 1)
    By Vishal P. Rao

    Home Based Business Tax Deductions (Part 2)
    By Tara Grant

    Standing Above The Crowd
    By Kelley Robertson

    The Secrets to Success Discovered Through Self-Promotion
    Debbie Allen

    The Six "F" Words Every Entrepreneur Should Know
    By Paul Furiga

    Five Tips For Creating Great Jobs
    By Joe Nicassio

    Learn to Overcome Your Anger--and Grow Your Business
    By Bob Burg

    Harness the Abundance Principle: How to Manifest Your Ideal Life
    By Ed Spina

    Join Forces With Competitors
    By Debbie Allen

    Never Throw Business Away--Look For Complementing Businesses Instead
    By Debbie Allen

    Karma, Connections, and PR Success
    By Peter Shankman

    Failing Forward Successfully
    By Debbie Allen

    Do You Waste Thousands of Dollars Looking for Phone Numbers?
    By Beth Schneider

    Starting a New Business in a Very Small Town
    By Cathy Goodwin

    Wait And See Your Missed Opportunity!
    By Dave Lindbeck

    5 Steps to Tame the Late Payment Tiger
    By Beth Schneider

    7 Strategies for Handling Last Minute Meetings
    By Susan Friedmann, CSP

    Bullet-Proof Your Business
    By Kelley Robertson

    Three Foundation Stones for Building Organizational Integrity
    Dr. Freddy Davis

    Ten Sure-fire Ways to Maximize Employee Performance
    By Dr. Tom Olson

    Top 10 Questions to Ask Yourself and Why Self Knowledge is the KEY to Having the Life You Want
    By Dorene Lehavi, Ph.D.

    Organization Tips That Add More Hours To Your Day
    By Diane Hughes

    Business is About Relationships: Tools to Strengthen Yours
    By Lois Carter Fay

    Overcoming Resistance to Organizational Change
    By Judith Richardson

    Creating the Best Year of Your Life
    By Sopan Greene

    Persuasive Writing: The Carrot-and-Stick Strategy
    By Tim North

    The Top 10 Must-Do Activities for Small Businesses
    By Rosemarie I. Strawn

    Distinctions: EQ v. IQ
    By Susan Dunn, MA

    Skipping the Attractions, An Outsider Looks at Disney World--As a Destination and as a Business
    By Shel Horowitz

    7 Ways To Keep Your Team Motivated
    By Kelley Robertson

    To What End?
    By Rich Becerra

    Business Owners: Start This Year Right - Now!
    By Maria Marsala

    Four Ways to Increase Business Profitability
    By C. J. Hayden

    Develop Your Strategic Skills: Four Steps to Advance Your Career
    By Gary Gagliardi

    Set Personal and Business Goals that Matter--And Meet Them!
    By Kelley Robertson

    Your Seat in the Stadium of Life
    By Roy H. Williams

    The New Responsibility in Business
    By Shel Horowitz

    Awaken the Leader in You
    By Sharif Khan

    Bouncing Back
    By Anne Marie Baugh

    Meet Sam Antion: Leadership Skills from a Man Who Came to America in a Dung-Filled Cattle Boat
    By Tom Antion

    Remembering Your Employees' ROI: Francis Xavier Maguire on Management
    By Shel Horowitz

    How to Run a Frugal, Interesting, and Successful Cafe
    By Anita Sands Hernandez

    10 Tips For Dealing With Difficult Employees
    By Debra Condren, Ph.D.

    9 Hot Tips to Make Your New Year's Resolution Come True
    By Andres Lara

    The "Ten-Breath Vacation": Shift from Racing to Pacing
    By Barry Flicker

    Don't Ever Apologize for Your Small Business!
    By Dr. Ralph F. Wilson

    A Slow Spiral Toward Success
    By Terry Kluytmans

    Want Success in Business? Hire Your Intuition!
    By Lynn Robinson

    Filling the Glass When You Can't Find Perfect People
    By Barry Maher

    Humor at Work: How To Succeed In Business Without Really Frying
    By Terry Braverman

    Kendall Asks Questions To Sharpen Business Focus
    By Shel Horowitz

    "Stacked" For Success in the Game of Business
    By Shel Horowitz

    Management: Build Morale With Unorthodox Thinking and the Right Perks
    By John Counsel

    Computer Injury: No Laughing Matter
    By June Campbell

    Contracts Demystified
    By June Campbell

    Creating a Business Plan That Makes Tracks
    By Roger Kramer

    Who Is Your Client?
    By Herman Holtz

    Charging for Proposals: Pro and Con
    By Dan Seidman and Rob Frankel

    Extinguishing the Communications Fire Drill: How to Make Communications Technology Work for You, Not Against You
    By Kevin Davis

    Time Management: Make Every Moment Count
    By Dr. Kevin L. Polk

    When Facts Aren't Enough: Making Wise Business Decisions
    By Garry Hamilton

    Find The Home Based Business Of Your Dreams
    By Liz Folger

    Moving Your Existing Business to the Country
    By Lisa Rogak

    How to Pick a Satisfying Career: Know Yourself
    By Dr. Jon Snodgrass

    How to Save Money on a Business or Pleasure Road Trip
    By David LeClaire

    Gesell Brings Laughter Into the Business Picture
    By Shel Horowitz

    25 Organizing Tips For a More Productive Office
    By Janet Taylor

    The Business Bookshelf A monthly feature from Midwest Book Review
    By Jim Cox and his associates--check back for different books every month

    Back to Contents

    International/Cross-Cultural/Language

    Culture Clash: The A-Z of Exhibiting Overseas
    By Susan Friedmann

    Globalize Your Website
    By Sharon Housley

    American versus Canadian Sensibilities: The Entrepreneurial Spirit On the Remote Frontier
    By Shel Horowitz

    Cross-Cultural Communication: Grin and Jump In!
    By Judith Richardson

    Avoiding Sexist Language in Writing
    By Linda Elizabeth Alexander

    6 Tips To Shock Your Global Customers: It Works for Madonna!
    By Laurel Delaney

    English-Only Web Sites Can Still Be Successful Internationally
    By Thomas J. Judge

    When "Yes" means "No" or "Maybe"--Avoiding Cross-Cultural Misunderstandings in Global Business
    By Linda McGovern

    World Printmakers: A Shoestring Website Success Story, One Year In
    By Mike Booth

    Bioneers Integrate Technology and Ecology To Re-Create a Sustainable World

    Ecological Sustainability - It's The Big Game

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    Time Management/Organization

    Are You an "Opportunity Addict"?
    By Melanie Benson Strick

    Time Management Tips for Solo Entrepreneurs
    By Jean Hanson

    Your Next Goal in Five Minutes a Day
    By Andreas Ohrt

    Fire Fighter Training - When Bad Things Happen To Good Process
    By Beth Schneider

    Anti-Resolutions: What Not To Do To Help Make 2005 Your Best Yet
    By Kathy Gates

    Organization Tips That Add More Hours To Your Day
    By Diane Hughes

    Five Ways NOT to Clean Up Your Office--Even if They've Always Told You Differently
    By Jan Jasper

    The Power of Planning Ahead
    By Jan Jasper

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    Interpersonal Relationships and Family Businesses

    Can't You See I'm Working?
    By C.J. Hayden, MCC

    Your Business: Will it Have a Happy Ending?
    By Brent Dees, CFP*, CSA

    The Most Entrepreneurial Mom
    By Shel Horowitz

    Show Clients, Friends and Family Members True Love--Not "Fish Love"
    By Azriela Jaffe

    Empower Your Kids to Manage Money, and Make Them Ready to Lead Your Business One Day
    By Shel Horowitz

    Power, Politics, Policies, and Purpose: Focal Points of the Family/Business Dynamic
    By Shel Horowitz

    Ten Qualities Of Healthy Family Businesses
    By Shel Horowitz

    NOTE: Shel's three articles above were written for the University of Massachusetts Family Business Center. Click here to read over 70 more articles on family business issues by Shel Horowitz, as well as a number of excellent articles by other writers, at the UMass FBC Archives.

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