Web 2.0 Marketing for the 21st Century

An update to both Grassroots Marketing books, covering social media/Web 2.0 and other new developments.

This update is included in the purchase of either Grassroots Marketing book. If you are purchasing Grassroots Marketing or Grassroots Marketing for Authors and Publishers, you do not need to purchase these missing chapters; it's included with your order.

Because social networks such as Facebook and Twitter have become a very important part of marketing this year, I've written a brand new 31-page e-book that updates both my Grassroots Marketing books. After all, you have the right to stay current with the most important marketing development of the year.

Here's what this e-book covers, copied directly form the Table of Contents (the numbers are page numbers):

TABLE OF CONTENTS 1

INTRODUCTION 3

CHAPTER 1: WEB 2.0 4
1: Why Participate in Social Networking? 4
2: Specific Social Networking Strategies 6
3: Which Sites Should You Participate On? 9
4: Your Own Blog 11
How to Get Your Blog Noticed 11
If a Blog Feels Too Overwhelming 12
5: Market With Others' Blogs 13
Comments 13
Guest Blogging 13
Interviews and Excerpts 13
Affiliate Relationships 13
6: Other Web 2.0 sites 14
Comment on News Articles 14
Set Up a Squidoo Lens 14
Contribute to Wikipedia 14
"I Found Something Cool" Sites 15
7: Develop Social Network Applications or other Viral Media 15

CHAPTER 2: WHAT ELSE HAS CHANGED? 18
1. Important Changes to E-Mail 18
The From Line 20
Subject Line 21
Body of the E-mail 23
2. Paid Ads Online 24
Pay-Per-Click 24
Paid Viral Tools 25
3. Changing Publicity Strategies 25

APPENDIX: MORE RESOURCES FOR YOU 27
Shel's Books and Products 27
Monetizing Social Media 28
Resources on Google Ads 28
Help Directly from Shel 29
Shel's Websites 30