Grassroots Marketing & Guerrilla Marketing Goes Green Value Pack

Grassroots Marketing

Need to boost your business on a budget? Grassroots Marketing: Getting Noticed in a Noisy World is your one-stop roadmap. Everything you need to access a huge range of low-cost, high-ROI marketing strategies and tactics that slash your marketing costs, boost your results, and take your organization (business, nonprofit, or grassroots community group) to the next level. Foreword Magazine Book of the Year Finalist.

Jay Conrad Levinson, author of Guerrilla Marketing, says Grassroots is essential for "covering all the bases and providing budget-minded marketers with the wisdom that they need… Best of all, he does it with warmth, clarity and lots of real life examples. His book should be mandatory reading… It's fun to read and it will be even more fun to deposit the profits his book can earn for any reader."

7-1/2x9-3/4 trade paper, 306 pages, fully indexed, $22.95

Guerrilla Marketing Goes Green

With examples of not only what to do right but also how not to do wrong ranging from solopreneurs to Fortune 100 companies (IBM, Apple, Ford, GM, and others), this remarkable book will help you increase and leverage your Green commitment, reach new markets, and slash your marketing costs.

“Yes, you want to build trust through your integrity—and you also want to build profits. Guerrilla Marketing Goes Green shows how to leverage both character and competence into profitable business ventures…Yes, you want your business to be as eco-friendly as possible. And you want to use that eco-friendliness to create swarms of eager customers, all but beating down your door for the privilege of doing business with you.”
— From the Foreword by Stephen M.R. Covey, bestselling author of The Speed of Trust

$21.95