Principled Profit

Since nearly all the content of Principled Profit has been incorporated into Guerrilla Marketing Goes Green (along with substantial amounts of new information), this book is no longer available. Please order Guerrilla Marketing Goes Green instead.

Why are ethical, cooperative business practices the secret to powerful profits? This award-winning book shows you how to achieve greatness through the "magic triangle" of honesty, integrity, and quality—because it shows you how to highlight those principles in every facet of your marketing.

Jack Canfield, co-creator of the Chicken Soup series, says, "Shel Horowitz shows in Principled Profit: Marketing That Puts People First that not only do people want to change the paradigm toward cooperation and people-centered behavior, but that they can profit handsomely by doing so. I'm delighted to recommend this book."

6x9 trade paper, 160 pages, fully indexed, $17.50