Get Your Book Done:
Shel Horowitz's Ethical Expert Publishing Program
Shel has published books with Simon & Schuster and Wiley (forthcoming), two small commercial publishers, a subsidy publisher, and his own imprint. The award-winning author of Grassroots Marketing for Authors and Publishers, Principled Profit: Marketing That Puts People First, Grassroots Marketing: Getting Noticed in a Noisy World, and Marketing Without Megabucks: How to Sell Anything on a Shoestring, Shel has managed several book projects start-to-finish for clients who wanted to become published authors. He is also Executive Editor for a line of books published by HappyAbout.com, an independent publisher in California.
Program Overview
Session One
The Ethical Expert
Trust: Competence AND Confidence
Reasons to be Trustworthy
How Ethics Creates Opportunities
Session Two
An Empire of Expertise, Part 1
Six Easy Internal Steps to Building Your Brand
Session Three
An Empire of Expertise, Part 2
Five External Steps to Building Your Brand
Session Four
Grabbing the Crown: Nine Reasons Why You Need a Book
Session Five
Ten Ethical Ways to Get Yourself a Book
Session Six
Choosing From Seven Publishing Models
Three Inventory Models
Session Seven
18 Things to Know When Starting Your Own Publishing Company
Session Eight
Navigating the Waters
Eight Distribution Channels
Seven Players on Your Team of Experts
Session Nine
Book Marketing, Part 1: Eight Things to Put In Place Pre-Publication
Session Ten
Book Marketing, Part 2: Five Steps A Month Either Side of Launch
Session Eleven
Book Marketing, Part 3: Nine Things to Do After Publication
Session Twelve
Wrap-Up
Next Steps
Open Q&A
Silver Level
- 12-week program
- Live calls with recordings included (assuming the “techno-gods” smile on our recording process)
Provides all the info discussed above - Two award-winning paperback books (total 450 pages of practical, actionable information)
- Grassroots Marketing for Authors and Publishers
- Principled Profit: Marketing That Puts People First
- Two Free E-books
- How To Write And Publish A Marketable Book
- Web 2.0 Marketing for the 21st Century (Facebook, Twitter, blogs, and much more)
- Bonuses from Yanik Silver, Sean D’Souza, Joan Stewart, Joe Vitale, Brian Jud, Jacqueline Church Simonds, Dan Janal, Dan Poynter, Fern Reiss, John Kremer, many others
$997.00 one-time payment or 3 payments of $350
Platinum Level—all the Silver, PLUS
- Three PRIVATE coaching/consulting sessions (each including up to fifteen minutes of advance prep/materials review, plus a half-hour phone consult)
- Recordings of the private calls (as above)
- Grassroots Marketing: Getting Noticed in a Noisy World (306 oversized pages)
- Audio: PR & Direct-Mail Secrets
$1297.00 one-time payment or 3 payments of $450
Questions about the program?
E-mail your question here, or call Shel's direct line at 413-586-2388, 800-683-WORD (9673), 8 a.m. to 10 p.m. US eastern Time
