Shel Horowitz, book packager and publishing consultant, can help you publish your book the right way
Advantages of Publishing a Book
What Do You Need to Create a Book?
Why is Shel Qualified to Help You?
Advantages of Publishing a BookA book with your name on the cover is one of the most valuable professional credentials you can create. It instantly establishes your expertise as the authority who "wrote the book on" your subject.
Hundreds of speakers, consultants, entrepreneurs, thought-leaders, social change activists, and service providers have used their own books to leverage their careers. As a published author, you can…
You could be one of these accomplished authors. But the path to a successful book is not a straight line. You face a huge learning curve, the need to understand and master dozens of separate skills, and you must navigate the shark-infested waters where unscrupulous or incompetent vendors try to separate you from as much of your money as they can.
What Do You Need to Create a Book?Shel Horowitz can do any or all of this for you:
Shel Horowitz lets you decide how much or how little of his time makes sense for your project. You can buy a single affordable hour of consulting time, if that's what you need—or you can have Shel coordinate the job from start to finish, taking anything from rough notes to final manuscript and turning it into a book that stands proudly in the marketplace.
On a recent major project, Shel edited the manuscript…helped the author choose to start his own publishing company…found him affordable and effective vendors (for cover and interior design, copy editing, indexing, librarian's cataloging, and both digital on-demand and offset printing)…registered the book and publisher with Books In Print and the Library of Congress…prepared marketing letters for reviewers, book clubs, foreign rights, and bulk special sales…vetted the author's choice of vendors for publicity and other outside services…created the galley cover…prepared two different marketing plans…secured endorsements…and provided extensive consulting on the publishing and marketing processes.
At the other extreme, Shel provided a 60-minute phone consultation on the best options for publishing a book; that was all the client wanted, and that was fine.
I contracted Shel Horowitz to write a marketing plan for my first title. I wanted the plan to focus on the traditional book trade because I needed to entice distributors (with only one title, I need a distributor to get national coverage). I sent packets out on a Friday to three distributors and by Wednesday morning, I had heard from one of the biggest in the industry, Biblio, accepting my book (they say on their Web site it will take 4-6 weeks to hear from them)! Thanks so much, Shel. I couldn't have done it without your expertise and your help!
Why is Shel Qualified to Help You?Shel Horowitz combines decades of expertise in marketing with a strong commitment to ethical principles—and affordability.
In the publishing industry since 1977, Shel has published four of his eight books through his own imprint, one each with John Wiley & Sons and Simon & Schuster, and two with mid-sized publishers Chelsea Green and Stackpole (a co-authorship with Richard Curtis—who owns one of the two New York literary agencies where Shel worked early in his career—and Elizabeth Hogan).
Shel has spoken at writing and publishing conferences events from Massachusetts to California, including several PMA/IBPA (Publishers Marketing Association/Independent Book Publishers Association) Universities. He has published articles in the IBPA Independent, Span Connection, Independent Publisher and Foreword, as well as several different regional publishing association newsletters. He has been quoted in Publisher's Weekly, Book Marketing Update, and in many other industry publications; he's also been quoted widely in mainstream general media, including multiple mentions in the New York Times, Wall Street Journal, Entrepreneur, Inc, Woman's Day, Christian Science Monitor, Bottom Line, Los Angeles Times, Boston Globe, and one-time appearances in dozens of others.
Shel is cited/acknowledged in numerous books about publishing: The Self-Publishing Manual by Dan Poynter, Guerrilla Marketing for Writers by Jay Conrad Levinson et al, The Publishing Game by Fern Reiss, How To Publish and Promote Online by M. J. Rose and Angela Adair-Hoy, Beyond the Bookstore by Brian Jud, Jump Start Your Book Sales by Marilyn and Tom Ross, Publish to Win by Jerry Jenkins and Anne Stanton, Everything You Always Wanted to Know About POD by John Harnish, Book Marketing From A-Z by Francine Silverman, and many more.
Shel's seventh book, Grassroots Marketing for Authors and Publishers, received endorsements from Dan Poyner, John Kremer, Marilyn Ross, Fern Reiss, and other experts. His most recent book is Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with the legendary Jay Conrad Levionson, founder of Guerrilla Marketing)
"Shel is the ultimate frugal marketer. If you don’t want to spend a lot of money marketing your books—but you still want to sell a ton of books—read his book. He provides lots of doable ideas that don’t cost a lot of money but can produce great results."
Contact Shel to Discuss Your Project Please click here for phone, online, and postal contact information.
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