Book marketing and book selling can feel pretty overwhelming. You want to sell more books. Of the hundreds of ways to generate book sales, which ones will be effective—for your title, your market, your budget, and your own personal style?

181,189 books were published in the US in 2004. And it goes up almost every year. In 2002, just two years earlier, only 119,123 books were published. As recently as 1990, the number was only 46,736—only 25.79 percent as many.

In other words, an author or publisher releasing a book today has to work four times as hard to get noticed as authors and publishers did just sixteen years ago.

Fortunately, you have a roadmap: Grassroots Marketing for Authors and Publishers, from award-winning author Shel Horowitz. And many of the strategies it lays out cost little or nothing.

Marketing your books can be a full-time endeavor; make sure you spend your time and money wisely! Read on; you'll learn how to be an effective book marketer, and to watch your book sales—and your reputation—grow.