Endorsements From Industry Experts

"Shel is the ultimate frugal marketer. If you don’t want to spend a lot of money marketing your books—but you still want to sell a ton of books—read his book. He provides lots of doable ideas that don’t cost a lot of money but can produce great results."
—John Kremer, editor, Book Marketing Update and author, 1001 Ways to Market Your Books

"A brilliant potpourri of marketing tidbits and little-known tricks of the book publicist’s trade."
—Fern Reiss, author, The Publishing Game series

"Dynamite stuff! I have even more respect for you as a knowledgeable colleague after reading Grassroots Marketing for Authors and Publishers! The ‘Google’ chapter alone is worth the price of the book. And the real-life marketing plans stimulate thinking and present strategies any author or publisher can modify for their own books."
—Marilyn Ross, CEO, SelfPublishingResources.com, book coach, speaker, author The Complete Guide to Self-Publishing/Companion, Jump Start Your Book Sales, etc.

"Plan ahead. Determine the location and size of your market before your write the book and buy this book now—it will show you how—and much more."
—Dan Poynter, The Self-Publishing Manual.

"It's clear that Shel Horowitz not only wants you to be one of the rare successes in a very crowded book marketplace, but that he knows what he's talking about. Practical and frugal suggestions on every page that will get your book noticed—and bought!"
—Rick Frishman, co-author, Guerrilla Marketing for Writers, Author 101, etc., and CEO, Planned Television Arts

"Shel Horowitz is one of the most creative and frugal Publicity Hounds I know. His book is jam-packed with ideas, tips, marketing examples from other successful authors, and even some fun and quirky ideas that will make your books fly off the shelves. The many bulleted ‘to do’ lists will keep you on track and on budget."
—Joan Stewart PublicityHound.com

"Outstanding toolkit! Every author can profit from these practical, low-cost tips and techniques to sell and promote their books!"
—Marisa D’Vari, author of Building Buzz: How to Reach and Impress Your Target Audience and four other books

Reviews

"Shel Horowitz is a generous, highly experienced marketer of books and general items. Known for his focus on ethical marketing, the author has put together an essential reference book for the independent press and self-publishing industry. With over 170,000 new books being published a year, it has become extraordinarily difficult to get seen among the crowd of other books and publishers. Shel’s book gives practical guerrilla marketing ideas and procedures that give the little guy at least a chance of getting seen and bought in the market place.
"He provides strategies and examples of how these strategies can be executed. He covers all the marketing aspects of book selling and explains how and why the industry works as it does. If you are thinking of writing a book; if you have even been fortunate enough to have been accepted by a major publishing house, you will find all the marketing aspects you will be expected to use to maximize book sales. We rated this book a high four hearts."
—Bob Spear, Chief Reviewer, Heartland Reviews

"One of those books that becomes a required purchase for new and not-so-new publishers (alongside Kremer’s 1001 Ways, Poynter’s Self-Publishing Manual, and Reiss’s Publishing Game)."
—Thomas Nixon, SmallPressBlog.com

"Despite similar titles there is almost no duplication between this book and Horowitz's earlier classic, Grassroots Marketing, listed below. This book is tightly focused on marketing for publications... This is a solid presentation from a marketing and publicity pro, with real world samples of marketing materials prepared by the author for clients. Topics such as web site building that are skimped or ignored in other marketing books are covered here...well worth having on your bookshelf.
"Well organized and well written (hey, it's Horowitz)--it could be considered one of the marketing standards."
—John Culleton, editor, The Shortlist of Recommended Books on Publishing, http://www.wexfordpress.com

"The author also spends time explaining how to market books online, and how to use search engine placement and book sites like Amazon.com to full marketing potential. The tangle of search engine placement, AdSense, affiliate programs, book promotion sites, ezines, blogging, and other online applications is overwhelming. However, Horowitz explains it all in a way that will work for the frugal author. He even offers pages of additional resources...Armchair Interviews says: Anyone interested in marketing and doing writing for profit work will enjoy this book."
—Armchair Interviews

Endorsements From Authors and Publishers

"If you retained the top three consultants in book publishing, and picked their brains at a cost of tens of thousands of dollars, this book is what your notes would look like after a week. I plan to give a copy to all authors, and make reading this book a requirement for any prospective author who submits a proposal to Elite Books in the future."
—Dawson Church, Publisher, Elite Books

"In Grassroots Marketing for Authors and Publishers, Shel Horowitz presents a marvelous array of real-world book marketing strategies based on his decades of professional experience. His insight will help every author and publisher to sell more books. After all, selling more books is what successful marketing is all about, and that's what Shel's book is clearly all about! I was so impressed that I took the unprecedented step of urging Shel to co-publish with us."
—John F. Harnish, Special Projects Director, Infinity Publishing

"Grassroots Marketing for Authors and Publishers begins with the most important aspect of any marketing--a plan. Outlined in the first chapter are two very good examples of what a comprehensive plan should look like and include, as well as prime book marketing suggestions within the plans themselves. And that's just the beginning. Written in a conversational, make that highly accessible style, this book covers virtually every aspect of marketing, from print media through television and radio to online, and beyond. Shel Horowitz will have you thinking both inside and outside the box. This is THE must-have guide for any author or publisher intent on being successful now and for many years to come."
—Mari Bushman, publisher, Jigsaw Press

"Authors are responsible for marketing their own books, whether they self publish, use a subsidy publisher, or a traditional publisher -- that's simply a fact. I recommend this book for all authors and wannabe authors.
"It concentrates on low and no cost strategies that work, and goes well beyond regurgitating the conventional wisdom. Shel's first book was written in '79, and his extensive first-hand experience with all kinds of publishing is apparent...most of this info is useful regardless of how you package your knowledge: traditional book, ebook, audio product, etc...
"I've been studying books -- how they get written, promoted, sold, AND provide value to their readers for a couple of years -- since before I ever started writing. I've read more than a couple of good books on the subject, and Shel's speaks to me more than any of the others...
"Shel concentrates on practical no and low-cost ideas that have worked for him and others, and provides concrete examples. I wish I had this book before I became an author!...I'm already implementing some of Shel's advice."
—Ted Demopoulos, co-author, Blogging for Business (Click here to read the full review)