22 Free or Almost-Free Ways to Market Your Product, Service, or Ideas

Marketing can be free or very cheap. Here's a quick checklist of 22 different free or nearly free marketing ideas.

  1. Write, distribute, and publicize a free report (like this one)
  2. Cultivate relationships with media sources
  3. Use carefully written and appropriately distributed press releases that include solid information and are accompanied by a visual
  4. Write the right letters to the editor
  5. Organize and promote newsworthy events--and show media people why they're important to their audience
  6. Get your products or events previewed and reviewed in as many places as possible
  7. Get involved with community service activities (and let your skills be used)
  8. Publish articles--with full contact information and relevant credentials
  9. Self-syndicate an advice column to special-interest publications
  10. Take advantage of radio call-ins
  11. Sponsor or underwrite carefully targeted special-interest shows on radio and TV
  12. Donate premium prizes to media sources and charitable organizations
  13. Appear as a guest--or host!--on radio and TV shows
  14. Do as much public speaking as you can--to audiences that need what you offer
  15. Use the Internet to promote yourself through e-mail signatures, articles, Web sites and links, live conferences, and more
  16. Cross-promote with others, at every opportunity
  17. Take advantage of free classified ads that match your target market's demographic
  18. Write benefit-focused classified and direct mail copy that pulls in the reader and shows why you're performing a great service to him or her--s/he'll be so much better off with your offer that s/he'll be grateful for the chance to buy
  19. Focus your marketing on solving your prospect's problems, easing pain, or achieving aspirations--not on how great you are
  20. Use clear, persuasive testimonials--and attribute them so your prospects know these are real people
  21. Tell everyone what you do and how it helps people achieve their goals
  22. Actively encourage referrals

To learn how to implement these strategies, pick up a copy of our book, Grassroots Marketing Getting Noticed in a Noisy World.

Shel Horowitz is an international marketing consultant/copywriter and author of Grassroots Marketing: Getting Noticed in a Noisy World.

Many of the 1000+ articles on Frugal Fun and Frugal Marketing have been gathered into magazines. If you'd like to read more great content on these topics, please click on the name of the magazine you'd like to visit.

Ethics Articles - Down to Business Magazine - Frugal & Fashionable Living Magazine
Global Travel Review - Global Arts Review - Peace & Politics Magazine
Frugal Marketing Tips - Frugal Fun Tips - Principled Profit
Why The Business Ethics Pledge Campaign
Clean and Green Marketing

Our Privacy Policy

Tell a Friend or Colleague about FrugalMarketing.com!

Click here to order Shel's books on cost-effective and ethical marketing

This site is brought to you by Shel Horowitz,
Director of Accurate Writing & More--bringing you marketing,
writing, and career assistance since 1981.
(413) 586-2388

For information on reprinting articles from this site, click here.

You're also invited to visit our sister sites:
(ethical, cooperative, and profitable business success) http://www.frugalfun.com
(How to have more fun and spend a lot less money)
(marketing, writing, and career services)

Social networking icons by komodomedia.com.

Disclosures of Material Connections:
  • Some of the links on our site and items in our newsletters are sponsored ads or affiliate links. This financial support allows us to bring you the consistent high quality of information and constant flow of new content. Please thank our advertisers if you do business with them.
  • As is the case for most professional reviewers, many of the books I review on this site have been provided by the publisher or author, at no cost to me. I've also reviewed books that I bought, because they were worthy of your time. And I've also received dozens of review copies at no charge that do not get reviewed, either because they are not worthy or because they don't meet the subject criteria for this column, or simply because I haven't gotten around to them yet, since I only review one book per month. I have far more books in my office than I will ever read, and the receipt of a free book does not affect my review.

Site copyright © 2000-2011 by Shel Horowitz